- review criteria
- 40
- Price
- Free
- Access
What you get.
- 0140 self-review criteria across five areas
- 02Creative angles, formats and production coverage
- 03Conversion signals and event deduplication
- 04Campaign roles and creative refresh planning
- 05A follow-up review list from your answers
The details.
- Channel
- Meta Ads
- Format
- Checklist
- Price
- Free
- Access
- Your access link arrives by email after signup.
What you get, and how to use it.
Five areas: creative diversity, EMQ and CAPI, account structure, refresh cadence and creative toggles. 40 criteria and a 0 to 200 self-score.
| Step | What it involves |
|---|---|
Have ready | Product facts, customer research, your current ads, conversion signals and the question your next creative should answer. |
You end up with | An angle, a creative brief or an account-review note you can check against the data. |
Before you act | Check how the product is shown, the factual claims, the audience and your decision rule before launching or stopping an ad. |
Source: Meta Creative & Signal Checklist · A suggested way to use this resource.
Score it, then fix the biggest gap first.
- Open your account
Product facts, customer research, your current ads, conversion signals and the question your next creative should answer.
- Answer from what you can see
Answer from what the account shows today. Mark anything you have not looked at as Not checked, and anything that does not apply as Not applicable.
- Decide what to do next
Check how the product is shown, the factual claims, the audience and your decision rule before launching or stopping an ad.
This is a self-assessment based on your answers. It does not connect to your account or measure performance. Keep what you have not checked separate from the gaps you found.
Would you rather we ran it for you?
Ongoing media buying, customer research, creative strategy, copy, static and video production, campaign deployment and optimization. Typically live within 48 hours. The clock starts when we have account access and the assets we need.
See done-for-you Meta Ads →Is this for you?
| Area | Fit | Your situation |
|---|---|---|
| For you | Good fit | You have a specific Meta Ads task and access to the account data behind it. |
| For you | Good fit | You want a practical reference to use yourself or with your team. |
| Not for you | Not a fit | You want someone to audit the account for you. This is a checklist you fill in yourself. |
Would you rather we did it for you? See our done-for-you services.