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10 Unexpected Branding Hacks. Part 1


Tegra - February 6, 2020 - 0 comments

10 Unexpected Branding Hacks. Part 1

10 Unexpected Branding Hacks. Part 1 😲

Building your brand and beautifully showcasing it across all your landing pages and campaigns are about to get a whole lot easier.

Why bother with branding? Two quick reasons: the internet is chock-full of content and no one knows:

🅰 what to pay attention to or 🅱 who to trust.

Simple 
Building your brand and beautifully showcasing it across all your landing pages and campaigns is about to get a whole lot easier. 
Why bother with branding? Two quick reasons: the internet is chock-full of content and no one knows: 
1) what to pay attention or 2) who to trust. 
In addition to setting you apart from the masses, your brand is your promise: a promise to be consistent across every touch point, in an effort to establish credibility, and win trust. 
It's as simple as that.

Simple

Building your brand and beautifully showcasing it across all your landing pages and campaigns are about to get a whole lot easier.

Why bother with branding? Two quick reasons: the internet is chock-full of content and no one knows:

1) what to pay attention to or 2) who to trust.

In addition to setting you apart from the masses, your brand is your promise: a promise to be consistent across every touchpoint, in an effort to establish credibility, and win trust. It's as simple as that.

Keep your brand close at hand  One of the best ways to shave downtime and frustration is to keep your brand elements on hand when you sit down to design and craft your landing page. 
This way you won't have to pause your project in search of the elements you need in order to publish your page. 
Inside Leadpages, you can easily set your brand color palette and draw from this core collection of colors everytime you want to customize a page element—from a headline to a hero background section.

Keep your brand close at hand

One of the best ways to shave downtime and frustration is to keep your brand elements on hand when you sit down to design and craft your landing page.

This way you won't have to pause your project in search of the elements you need in order to publish your page.

Inside Leadpages, you can easily set your brand color palette and draw from this core collection of colors every time you want to customize a page element—from a headline to a hero background section.

Recommendations  Here's what recommend you have on hand: 
- Hex Codes for Your Brand Color Palette Ideally, you've crafted a brand color palette that includes 3-5 primary use colors and 3-5 secondary use colors (to give you a little flexibility to break the mold every now and again. 
- Fonts Create a bit of brand consistency by sticking to 1-3 fonts for your brand and try to limit yourself to 1-2 fonts per landing page. 
- Logo Mark & Logotype You probably have your logo always at the ready, but you may not have all the variations you need so that you can display your logo across different page stylings.

Recommendations

Here's what recommend you have on hand:

  • Hex Codes for Your Brand
    Color Palette Ideally, you've crafted a brand color palette that includes 3-5 primary use colors and 3-5 secondary use colors (to give you a little flexibility to break the mold every now and again.
  • Fonts
    Create a bit of brand consistency by sticking to 1-3 fonts for your brand and try to limit yourself to 1-2 fonts per landing page.
  • Logo Mark & Logotype
    You probably have your logo always at the ready, but you may not have all the variations you need so that you can display your logo across different page stylings.
Utilize Page Styles Tab to 
Speed Up Your Building Process  Using global page stylings allows you to really quickly set and change fonts on the entire page and apply these stylings to text boxes and new widgets. 
It's a good way to keep everything on your page consistent and to speed up the time it takes to create a single, professional-looking page.

Utilize Page Styles Tab to Speed Up Your Building Process

Using global page stylings allows you to really quickly set and change fonts on the entire page and apply these stylings to text boxes and new widgets. It's a good way to keep everything on your page consistent and to speed up the time it takes to create a single, professional-looking page.

Duplicate your Desktop  While Leadpages is automatically mobile responsive and will adjust your pages to optimally display across any device size, there are a few handy tricks you can do — as a page designer — to make sure the best possible version of your page appears on smaller screens.

Duplicate your Desktop

While Leadpages is automatically mobile responsive and will adjust your pages to optimally display across any device size, there are a few handy tricks you can do — as a page designer — to make sure the best possible version of your page appears on smaller screens.

Create an Image Overlay to Restyle Stock Photography  Stock photography can be great (though not always ideal), but what do you do when you find a fabulous photo that isn't exactly on-brand or synced up with the style of your page? 
Thankfully, there's an easy branding hack inside Leadpages that lets you quickly adapt it and make it your own. 
If you want to use a photograph that doesn't feel particularly on-brand, one simple hack is to add a semi-transparent overlay.

Create an Image Overlay to Restyle Stock Photography

Stock photography can be great (though not always ideal), but what do you do when you find a fabulous photo that isn't exactly on-brand or synced up with the style of your page? Thankfully, there's an easy branding hack inside Leadpages that lets you quickly adapt it and make it your own. If you want to use a photograph that doesn't feel particularly on-brand, one simple hack is to add a semi-transparent overlay.

Create Multiple Calls to Action by Duplicating Your Button  High-converting landing page is architected to point your web visitors to a single call of action—that one 'next step' that you hope they'll take after engaging with your page. 
But the most effective marketers do two things: 
- Include a call-to-action button above the fold (the scroll point) 
- Repeat the same button at multiple points on the page (beyond the scroll point) 
Think of the information structure of your page as a process of both educating and persuading your audience—from the headline to the subheader, bullet points, paragraphs of text, and social proof. 
By keeping the call-to-action button present at multiple points on the page, you can easily capture the web visitors 
co who need a little more convincing, without forcing them to ,, 0 scroll back up to the top.

Create Multiple Calls to Action by Duplicating Your Button

High-converting landing page is architected to point your web visitors to a single call of action—that one ‘next step' that you hope they'll take after engaging with your page. But the most effective marketers do two things:

  • Include a call-to-action button above the fold (the scroll point)
  • Repeat the same button at multiple points on the page (beyond the scroll point)

Think of the information structure of your page as a process of both educating and persuading your audience—from the headline to the subheader, bullet points, paragraphs of text, and social proof. By keeping the call-to-action button present at multiple points on the page, you can easily capture the web visitors who need a little more convincing, without forcing them to scroll back up to the top.

Bonus — 4 tools that may be useful in your designer way:

Leadpages  —  lets you build beautiful, high-converting websites, unlimited landing pages, pop-up forms you can add to your other websites.
Crello — the simplest online image editor. A simple but powerful tool to create awesome designs for any social media format — posts, covers, graphics, and posters using the best software on the web. It’s easy! A lot of animated designs.
Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
Funnelytics — an incredible tool that helps you build the best marketing funnel mapping.
Flowkit — allows designers to create frighteningly fast user flows within Sketch and Figma.

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