10 Unexpected Branding Hacks. Part 2 😲
From your logo across hundreds of carefully-crafted paragraphs and headlines, your brand is your representative online and it both speaks and sells for you 📣
From your logo across hundreds of carefully-crafted paragraphs and headlines, your brand is your representative online and it both speaks and sells for you.
But when you're ready to start easily publishing landing pages, lead generation sites, and campaigns — this article is here to help you professionally and consistently display your brand across your customers' entire journey.
Build a Strong Foundation: Add a Footer
Make Use of lconography
lnside the Leadpages builder, the icon widget allows you to sort through a huge icon of hundreds of different icons that are ready to be put into use on your page. Scroll through, find an icon that speaks to your needs, and easily edit the colors to match your brand
Create a Master-Page to Copy & Customize
If you're looking for an easy way to create page sections that can be easily reused across different campaigns, one of the best ways to accomplish this is to create a master page template that you simply copy and customize for multiple campaigns. Think of this as stocking your creative toolbox so that you don't have to rebuild from scratch every time you want to publish a new page. By pre-designing section templates in this way, you can create and duplicate headers, footers, testimonials, product sections, or benefits sections and more. Not only will you shave time off of every page build, but you can ensure your landing page is always on-brand and looking good.
Find a Home for your Headshot
If you're publishing a mini-site, about me page, or hosting an event, you may want to include a headshot on your page to add a touch of authenticity to an otherwise anonymous webpage. Include your headshot next to your bio section and let your audience get a sense for the person behind the curtain.
Don't Vary Your Voice and Tone
If you were to spontaneously switch between an Irish and New York accent in the middle of a conversation, you might raise a few eyebrows along the way. Well, you can cause the same kind of confusion and discomfort when your writing style flip flops from one landing page or campaign to the next. By spending some time to identify what style, voice, and tone you consider to be on-brand and what you consider to be off-brand, you'll be able to create a consistent experience for your audience. Why is that so so so important? Because your brand is your promise. It's a promise to not only solve a problem (through your product/ services), it's a promise to be consistent and 0 clear in an attempt to win people's confidence and trust.
Bonus — 4 tools that may be useful in your designer way:
Crello — the simplest online image editor. A simple but powerful tool to create awesome designs for any social media format — posts, covers, graphics, and posters using the best software on the web. It’s easy! A lot of animated designs.
Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
Funnelytics — an incredible tool that helps you build the best marketing funnel mapping.
Flowkit — allows designers to create frighteningly fast user flows within Sketch and Figma.