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10 Unexpected Branding Hacks. Part 2


Tegra - February 6, 2020 - 0 comments

10 Unexpected Branding Hacks. Part 2

10 Unexpected Branding Hacks. Part 2 😲

From your logo across hundreds of carefully-crafted paragraphs and headlines, your brand is your representative online and it both speaks and sells for you 📣

Customers' Journey 
From your logo across hundreds of carefully-crafted paragraphs and headlines, your brand is your representative online and it both speaks and sells for you. 
But when you're ready to start easily publishing landing pages, lead generation sites, and campaigns — this article is here to help you professionally and consistently display your brand across your customers' entire journey.

Customers' Journey

From your logo across hundreds of carefully-crafted paragraphs and headlines, your brand is your representative online and it both speaks and sells for you.
But when you're ready to start easily publishing landing pages, lead generation sites, and campaigns — this article is here to help you professionally and consistently display your brand across your customers' entire journey.

Build a Strong
Foundation: Add a Footer
Naving a consistentty branded landing page is a small way
to display a professional brand, establish consistency
(which leds to trvst), and include all the necessary details
such as copyright information, terms of service, and
privacy policy

Build a Strong Foundation: Add a Footer

Naving a consistentty branded landing page is a small way to display a professional brand, establish consistency (which leads to trust), and include all the necessary details such as copyright information, terms of service, and privacy policy.

Make Use o
lconography
lnside the Leadpages builder, the icon widget allows you to sort through a huge icon of hundreds of different icons that are ready to be put into use on your page. Scroll through, find an icon that speaks to your needs, and easily edit the colors to match your brand

Make Use of lconography

lnside the Leadpages builder, the icon widget allows you to sort through a huge icon of hundreds of different icons that are ready to be put into use on your page. Scroll through, find an icon that speaks to your needs, and easily edit the colors to match your brand

Create a Master-Page to Copy & Customize 
If you're looking for an easy way to create page sections that can be easily reused across different campaigns, one of the best ways to accomplish this is to create a master page template that you simply copy and customize for multiple campaigns. 
Think of this as stocking your creative toolbox so that you don't have to rebuild from scratch every time you want to publish a new page. 
By pre-designing section templates in this way, you can create and duplicate headers, footers, testimonials, product sections, or benefits sections and more. 
Not only will you shave time off of every page build, but you can ensure your landing page is always on-brand and looking good.

Create a Master-Page to Copy & Customize

If you're looking for an easy way to create page sections that can be easily reused across different campaigns, one of the best ways to accomplish this is to create a master page template that you simply copy and customize for multiple campaigns. Think of this as stocking your creative toolbox so that you don't have to rebuild from scratch every time you want to publish a new page. By pre-designing section templates in this way, you can create and duplicate headers, footers, testimonials, product sections, or benefits sections and more. Not only will you shave time off of every page build, but you can ensure your landing page is always on-brand and looking good.

 Find a Home for your Headshot 
If you're publishing a mini-site, about me page, or hosting an event, you may want to include a headshot on your page to add a touch of authenticity to an otherwise anonymous webpage. 
Include your headshot next to your bio section and let your audience get a sense for the person behind the curtain.

Find a Home for your Headshot

If you're publishing a mini-site, about me page, or hosting an event, you may want to include a headshot on your page to add a touch of authenticity to an otherwise anonymous webpage. Include your headshot next to your bio section and let your audience get a sense for the person behind the curtain.

Don't Vary Your 
Voice and Tone 
If you were to spontaneously switch between an Irish and New York accent in the middle of a conversation, you might raise a few eyebrows along the way. 
Well, you can cause the same kind of confusion and discomfort when your writing style flip flops from one landing page or campaign to the next. 
By spending some time to identify what style, voice, and tone you consider to be on-brand and what you consider to be off-brand, you'll be able to create a consistent experience for your audience. 
Why is that so so so important? 
Because your brand is your promise. 
It's a promise to not only solve a problem (through your product/ services), it's a promise to be consistent and 0 clear in an attempt to win people's confidence and trust.

Don't Vary Your Voice and Tone

If you were to spontaneously switch between an Irish and New York accent in the middle of a conversation, you might raise a few eyebrows along the way. Well, you can cause the same kind of confusion and discomfort when your writing style flip flops from one landing page or campaign to the next. By spending some time to identify what style, voice, and tone you consider to be on-brand and what you consider to be off-brand, you'll be able to create a consistent experience for your audience. Why is that so so so important? Because your brand is your promise. It's a promise to not only solve a problem (through your product/ services), it's a promise to be consistent and 0 clear in an attempt to win people's confidence and trust.

Bonus — 4 tools that may be useful in your designer way:

Crello — the simplest online image editor. A simple but powerful tool to create awesome designs for any social media format — posts, covers, graphics, and posters using the best software on the web. It’s easy! A lot of animated designs.
Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
Funnelytics — an incredible tool that helps you build the best marketing funnel mapping.
Flowkit — allows designers to create frighteningly fast user flows within Sketch and Figma.

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