4 inspirational form design patterns 🔥
Whether you’re running a survey, giving potential clients a way to get in touch, or encouraging newsletter subscriptions, forms play a crucial role in your website and business 🤘
Despite that importance, many web forms turn out incredibly boring, little more than a series of empty white boxes consuming space on your site.
Forms don’t have to be boring 🤪
A well-designed form adds value to the overall design, without taking away from its functionality.
And they perform better as well.
🚀 Here are a few form design patterns I’ve found across the web to help inspire your next web form design.
✅ Box-less forms
✅ Animated forms
✅ Natural-language forms
✅ Step-by-step (procedural) form design
4 inspirational form design patterns
Whether you're running a survey, giving potential clients a way to get in touch, or encouraging newsletter subscriptions, forms play a crucial role in your website and business. A well-designed form adds value to the overall design, without taking away from its functionality. And they perform better as well. Salesforce's new UI design framework, Lightning, includes small form design changes that can boost form conversion.
An easy way to simplify your form design is by swapping out the full box for a simple underline or in some cases, no boxes or lines at all. The end result feels much cleaner and more pleasant to use.
Sometimes, a unique form of design isn't so much about how it looks, but how it's presented. The age of stuffing your form at the bottom of your website is over. Now, with unique web interactions, you can animate your form in fun and interesting ways, and let people access it from anywhere on the page.
Slide in from the bottom or side
This Webflow template lets people open the contact form at any time, without negatively impacting the overall design. By sticking a Contact button to the bottom of the page, you can let people get in touch whenever they're ready.
A great way to bring focus to your form is by eliminating distractions. Instead of packing your form into an already-busy 2 part of your site (like the footer), try adding interaction to make it full-screen.
A contact form that slides in from the right on click
A great trend I've seen lately are forms that rely on natural language use. Filling out the form feels more like doing a Mad Libs than something you'd find on a contact page. Designing your form this way creates a conversational context, easing understanding without leaning on the traditional form label plus input box pattern. Not only does it feel original and well-designed, but also more natural.
Step-by-step (procedural) form design
Sometimes the best way to fill out a form is one step at a time. By letting people add information in easy-to-understand pieces, you're encouraging forward momentum and delivering a more focused experience than simply displaying all the fields at once. A simple step-by-step process is enough. But sometimes, you'll want to show how many steps it takes to complete the form, so a user doesn't feel lost in the process itself.
Bonus — 4 tools that may be useful in your designer way:
Crello — the simplest online image editor. A simple but powerful tool to create awesome designs for any social media format — posts, covers, graphics, and posters using the best software on the web. It’s easy! A lot of animated designs.
Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
Funnelytics — an incredible tool that helps you build the best marketing funnel mapping.
Flowkit — allows designers to create frighteningly fast user flows within Sketch and Figma.