💎 48 UX Terms You Should Know as a UX Designer — PART 1
Courtesy of @ux.mars
The first part of UX terms you should know.
Terms such as:
🔸 3 Click Rule
🔸 5 Second Test
🔸 A/B Testing
🔸 Card Sorting
🔸 Competitor Analysis
🔸 Conversion Rate
🔸 Clickstream Analysis
🔸 End Users
🔸 Engagement (User Engagement)
🔸 Diary Study
🔸 Entry Field
🔸 Error Analysis
🔸 Error Rate
🔸 Eye Tracking
🔸 Fishbone Diagram
🔸 Fitt’s Law
🔸 Free Listing
🔸 Focus Group
🔸 Gestalt Principles
🔸 Heart Framework
🔸 Hick’s Law
🔸 Human Factors
🔸 Intercept Studies
3 Click Rule
This is the theory that users will leave a website if they can’t get to the page they want within 3 click.
A 5 Second Test
5 second test involves showing users the interface of software application or a website for 5 seconds. The participant then has to recall what they saw on the page. This is a great method to see whether the key visuals or calls to actions have been correct impact.
Accessibility is the ease with which people can use and understand a website or app. This also refers to how websites and apps are adapted for those with disabilities or special needs. An example of this could be adapting colours to allow for people who are colour blind.
A/B testing is when you test two different versions of online content with users to see which one they prefer.
Analytics gives valuable information on the traffic to your website and app. It tells you where your traffic comes from and where they move around. It gives a great insight as to what is working or not with your site /app.
Card sorting is a method used to help design or evaluate the information architecture of a site. In a card sorting session, participants organise topics into categories that make sense to them. They may also be asked to label these groups. To do a card sort, you can use cards, pieces of paper, or an online card sorting tool.
This is an assessment of the strengths and weaknesses of current and potential competitors.
Conversion rate is the percentage of visitors that complete a targeted transaction online.
On a website, clickstream analysis (also called clickstream analytics) is the process of collecting and analysing data about which pages a website visitor visits, and in what order. The path the visitor takes through a website is called the clickstream.
This is the people who use a website/app or those who are participants or subjects of research studies.
Engagement (User Engagement)
User engagement is about getting a users attention and keeping it. Anything that helps a user stay focused on a page or a screen (whether it be a button or a menu) is crucial.
A diary study is a research method used to collect qualitative data about user behaviors, activities, and experiences over time. Typically, users self-report their activities at regular intervals to create a log of their activities. The diary study can range from a few days to over a month.
The entry field (also known as a data or text entry field) is when users are required to make text or data entries.
A part of task analysis that identifies the frequency and type of errors that occur for each specified set of task flows.
Frequency in which errors occur in a given time period.
This is the measurement of eye activity on a screen or an environment. Eye tracking software allows the user’s eye movement to be tracked on a screen. It can see what they look at most frequently and in what order.
A diagram designed to identify cause and effect relationships between factors in a given situation. It is made up of a “head” which states a problem and bones along the spine which represent factors and categories of factors. The fishbone helps to visually display the potential causes for a specific problem.
A mathematical model that predicts how long it will take to point at a target based on target size and proximity. The further away and smaller it is the longer it will take for the user to interact with it.
A data collection technique to gain user insight for a specific topic. it’s done by asking people to list all the items they can think of that relate to that topic.
This is a discussion with a group of participants, that a moderator leads through a set of questions on a particular topic. The idea is to obtain feedback about users, products, concepts, prototypes, tasks, strategies, and environments.
Also, know as the “Law of simplicity”. This states that every stimulus is perceived in its most simple form. People do not visually perceive items in isolation but as part of a larger whole.
Google’s Heart Framework allows you to measure the user experience on a large scale. The metrics that are measured are: Happiness, Engagement, Adoption, Retention, and Task Analysis.
Hick’s law describes the time it takes for a person to make a decision as a result of the possible choices he or she has. Increasing the number of choices will increase the decision time.
Human factors and ergonomics (also known as comfort design) is the practice of designing products, systems, or processes to take proper account of the interaction between them and the people who use them.
Intercept surveys are surveys that are conducted in-person, generally in a public place or business. For example, interviewers might approach people leaving a shop and ask to interview them about their experiences.
Bonus — tools that may be useful in your designer way:
LPgenerator — professional landing page platform for your business to generate new leads and increase sales.
Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
Flowkit — allows designers to create frighteningly fast user flows within Sketch and Figma.
Crello — the simplest online image editor. A simple but powerful tool to create awesome designs for any social media format — posts, covers, graphics, and posters using the best software on the web. It’s easy! A lot of animated designs.
Designmodo — a timesaving tool that helps create websites and email builders designed for developers, designers, marketers, and non-tech users.
Leadpages — lets you build beautiful, high-converting websites, unlimited landing pages, pop-up forms you can add to your other websites.