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8 Tips on Writing UI Text


Tegra - February 3, 2020 - 0 comments

8 Tips on writing UI text
general rules that can help you create better UX

8 Tips on writing UI text

General rules that can help you create better UX!

Post inspired by the painful copy we see every day ๐Ÿ˜…
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Courtesy of @ui.helen
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Please spread the post to the world if you found it helpful and donโ€™t forget to tag me so I could say thank you ๐Ÿ™ ๐Ÿ˜€

Make the copy consistent  Inconsistency = confusion. 
Replacing a word with a synonym in different parts of the UI is a CONFUSION. 
For example if you use "BUY NOW" do not use "PURCHASE NOW" somewhere else.

Make the copy consistent

Inconsistency = confusion.

Replacing a word with a synonym in different parts of the UI is a CONFUSION.

For example, if you use “BUY NOW” do not use “PURCHASE NOW” somewhere else.

Write in present tense  Don't use future tense to describe the action. (Sometimes even I forget about this rule 101) 
Don't: File has been downloaded 
Do: File downloaded

Write in the present tense

Don't use the future tense to describe the action. (Sometimes even I forget about this rule 101)
Don't: File has been downloaded
Do: File downloaded

NO double negatives 
Double negatives are making users spend more time to understand the message. 
Don't I do not want to unsubscribe.

NO double negatives

Double negatives are making users spend more time to understand the message.
Don't I do not want to unsubscribe.

NO long text blocks  Users don't read UI text - they scan it. Help them scan faster by writing short text. 
Chunk text into short paragraphs. Write short and then cut it into half.

NO long text blocks

Users don't read UI text – they scan it. Help them scan faster by writing short text.

Chunk text into short paragraphs. Write short and then cut it into half.

Use active voice  The passive voice makes readers yawn. 
Compare this sentence in both voices: 
Don't: The Filter button should be clicked if you want to filter your search. 
Do: Click the Filter button to filter your search results.

Use active voice

The passive voice makes readers yawn.
Compare this sentence in both voices:

Don't: The Filter button should be clicked if you want to filter your search.
Do: Click the Filter button to filter your search results.

NO jargon  Effective UX writing is clear and simple. Remove the tech terms and use understandable words instead. 
Don't: System error (code #1111): A user authentication error has occurred

NO jargon

Effective UX writing is clear and simple. Remove the tech terms and use understandable words instead.
Don't: System error (code #1111): A user authentication error has occurred

YES to numerals  Use numerals instead of words for numbers. 
Don't: You have three new messages 
Do: You have 3 new messages

YES to numerals

Use numerals instead of words for numbers.
Don't: You have three new messages
Do: You have 3 new messages

Be concise  Use less words without losing the meaning. Every word on the screen has to have a job. 
Don't: Please kindly register before writting a comment 
Do: Register to comment

Be concise

Use less words without losing the meaning. Every word on the screen has to have a job.
Don't: Please kindly register before writing a comment
Do: Register to comment

Stay tuned!

Bonus โ€” 4 tools that may be useful in your designer way:

Crello โ€” the simplest online image editor. A simple but powerful tool to create awesome designs for any social media format โ€” posts, covers, graphics, and posters using the best software on the web. Itโ€™s easy! A lot of animated designs.
Webflow โ€” all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
Funnelytics โ€” an incredible tool that helps you build the best marketing funnel mapping.
Flowkit โ€” allows designers to create frighteningly fast user flows within Sketch and Figma.

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