fbpx
WE CREATE BRANDS PEOPLE L♥VE
Share

Alternative User Research Methods


Tegra - September 8, 2019 - 0 comments

Alternative User Research Methods

⁣🔍 User research methods ⤵️⁣ Courtesy of @anfisign

Be free to send us any feedback by reply or reach using DM on Instagram

Do you want to receive insights using FB Messenger or Telegram or Email? 👈 Subscribe now.

In this post some more research methods that are less used, but are still very powerful! ⁣⁣⁣

🛑 User-related⠀

📍Card Sorting⁣

On separate cards, participants name possible features, functions, or design attributes. Then, they are asked to organize the cards in ways that make sense to them. This technique helps expose people’s expectations and priorities according to their mental models of a device/system⁣⁣

📍Role-playing workshop⁣

Create a scenario and have a group act it out with specific roles⁣⁣

📍Shadowing⁣

Similar to observation, but the participant is followed very closely with the intention to observe and understand daily routines, interactions, and contexts.⁣⁣

📍Heuristics (in other words inspection)⁣

Set of principles or rules used to evaluate the usability of graphical user interfaces, usually developed by experts in the field.⁣⁣⁣

🛑Business-related⁣

📍Expert interviews⁣

Interviews with experts in the field (can supplement literature reviews).⁣⁣

📍Competitor Analysis⁣

Compare and evaluation existing, competing technologies in terms of features, functions, and performance. Can also include a review of existing patents⁣

📍SWOT analysis ⁣

An internal scan of strengths and weaknesses, as well as an external scan of opportunities and threats.⁣

Funnelytics.io – an incredible tool that help you build the best funnel mapping.

Card Sorting, Role-Playing Workshop, Shadowing, Heuristics
Expert Interviews, Competitor Analysis, SWOT Analysis.
Card Sorting  On separate cards, participants name possible features, functions, or design attributes. Then, they are asked to organize the cards in ways that male sense to them.
Role-Playing Workshop  Create a scenario and have a group act it out with specific roles.
Shadowing  User participant is followed very closely with intention to observe and understand daily routines, interactions and contexts.
Heuristics  Set of principles or rules used to evaluate the usability of graphical user interfaces, usually developed by "experts" in the field.
Expert Interviews  Interviews with experts in the field (can supplement literature reviews)
Competitor Analysis  Compare and evaluate existing, competing technologies in terms of features, functions, and performance. Can also include a review of existing patents.
SWOT Analysis  Internal scan of strengths and weaknesses, as well as an external scan of opportunities and threats.

❓Which one of these methods do you use most of the time on your practice? ⁣

Related posts

Post a Comment

Your email address will not be published. Required fields are marked *