🔍 User research methods ⤵️ Courtesy of @anfisign
Be free to send us any feedback by reply or reach using DM on Instagram
In this post some more research methods that are less used, but are still very powerful!
On separate cards, participants name possible features, functions, or design attributes. Then, they are asked to organize the cards in ways that make sense to them. This technique helps expose people’s expectations and priorities according to their mental models of a device/system
Create a scenario and have a group act it out with specific roles
Similar to observation, but the participant is followed very closely with the intention to observe and understand daily routines, interactions, and contexts.
📍Heuristics (in other words inspection)
Set of principles or rules used to evaluate the usability of graphical user interfaces, usually developed by experts in the field.
Interviews with experts in the field (can supplement literature reviews).
Compare and evaluation existing, competing technologies in terms of features, functions, and performance. Can also include a review of existing patents
An internal scan of strengths and weaknesses, as well as an external scan of opportunities and threats.
Funnelytics.io – an incredible tool that help you build the best funnel mapping.
❓Which one of these methods do you use most of the time on your practice?