Are #HASHTAGS still working? Let’s get to the bottom of this

Tegra - February 4, 2019 - 0 comments

are hashtags working?

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Nowadays it is often possible to meet people who categorically believe that hashtags do not bring any results. Well, even if they continue to think so, we have less competition.

Hashtags are a technical aspect of the Instagram profile. And the reality of technical elements is finding out only in testing various algorithms. And it's best to do some personal experiments, not just listen to the advice of others. Click To Tweet

Black and White

Now we are going to try to understand the list of effective hashtags, which should be specified in your profile when maintaining an Instagram account.

Let's deal first with hashtags, which should not be laid out. For example, if your business is not tailored initially to a foreign audience, then don't post foreign hashtags. The only exception can be only large accounts.

Second – do not expect to attract new subscribers by hashtags, they will, of course, but not in large numbers as 4 years ago. Focus on attracting new potential customers with hashtags, not subscribers.

What do you need to do?

Before using hashtags for yourself, analyze the publications of your competitors' leaders. Keep an eye on successful accounts, not newcomers who want to attract someone to the publication. Perhaps among your competitors, you will find something interesting for yourself.

Also, you need to add in hashtags all the keywords from your niche.

This is where DisplayPurposes comes in handy. This is an online tool that could end your anxiety and solve your strife when choosing your next Instagram hashtags.

For example, you shot your perfect body after just finished training in the gym. And of course, you want to share it. Type a few words like gym training. It will pick up relevant hashtags that you can use or remove unuseful in manual mode.


In addition to the hashtags search, the Display Purposes has an almost voyeuristic page that lets you see the most popular tags being used in your area on a map. There is also a slightly hypnotic graph page that shows how different hashtags are used in tandem with each other in a web of connections.

displaypurposes map

Use 10-10-10 rule

Instagram allows up to 30 hashtags, so use all 30. Choose:
10 Smaller Hashtags (10,000 to 50,000 total posts)
10 Mid-size Hashtags (50,000 to 200,000 total posts)
10 Large Hashtags (200,000 – 2,000,000 total posts)

If you have an account with less than 1000 active subscribers, you don't have to go into high-frequency hashtags with more than 10.000 publications.

Focus your attention on the average frequency hashtags that are used by 1,000 – 10,000 publications at the time of publication.

So it's time double-down on hashtag strategy to have a positive impact on your engagement, reach, saves and likes.

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