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Basic shapes can RUIN your design


Tegra - August 22, 2019 - 0 comments

Basic shapes can RUIN your design

Know psychology of shapes

Knowing the psychology of shapes designers are able to create proficient logos along with problem-solving user interfaces for web and mobile products.

The study claims that each shape has its own meaning and influences our mind and reactions differently.

There are many psychological tests which are used to define the personality or mental condition via shapes. For example, a favorite figure can tell about a person’s character traits, a quickly chosen shape can show what’s on the mind.

Graphic designers often deal with small but meaningful elements such as logo and icons. A powerful logo needs to convey the right message which would serve as the brand voice. If the shapes are chosen appropriately for a logo, they will assist to convey the right mood without additional words. The human mind is full of secrets and it’s often hard to predict possible reactions.

Courtesy of @ayushjangra

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Let's play a Quick game. I'm gonna show you two words and two shapes. You'll have a quickly pair a word to a shape that you think is the best match. Ready?
If this is your answer then you have the same answer as over 95% of the people across all ages, cultures, and languages. This is a well-researched psychological effect called the Bouba/Kiki effect.
Bouba/Kiki Effect. The Bouba/Kiki Effect -i.e., how the human brain attaches abstract meanings to visual shapes and speech sounds in a consistent way. Well-designed characters can be reduced to fundamental shapes (box, circle, and triangle), while still conveying a lot of personalities. Depending on the shape, particular characteristics are accentuated.
Pair words with Shapes. Boxy characters are commonly seen as reliable, uniform, traditional, and professional. Round characters are commonly seen as charismatic, endearing, harmless, and friendly. Triangular characters are commonly seen as cunning, dynamic, and competent. Downward pointing triangle is especially aggressive and evil (used in many cartoon villains)
How is this relevant to brand or UI/UX design? Design elements like logos and fonts can also be reduced to basic shapes and lines, subliminally conveying different personalities to the audience.
Picking a shape for your design is more than an aesthetic choice. With the knowledge of how simple shapes can affect perception, you can design with a purpose - with every little visual element adding up to a congruent, distinctive brand personality that users perceive subconsciously.
Thank you!

Can’t wait to hear what you all think. You have more psychological tips on shapes & stories worth mentioning, let me know in the comments below!

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