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Bulletproof Call to Action


Tegra - November 9, 2019 - 0 comments

Bulletproof Call to Action

Bulletproof Call to Action 💣

Courtesy of @uixlover

How can we create an effective call to action buttons that grab the users' attention and entice them to click/tap? I’ll try to answer this question in this post by sharing some design tips and exploring some examples.

Buttons  Design the buttons different from a simple text label. It sounds trite, but I still see the same mistakes.
Priorities  Highlite the buttons that bring the user closer to the goal.
Arrange the buttons according to glide  A high priority button at the top of list makes users want to change the scanning direction, thereby disrupting the natural flow of attention.
Various styles  Use different combinations of color, contrast and font styles (no more than three). You can also enhance the signal of the main button with the icon.
Naming  Use first person speech and action oriented words.
Experiment  Test new ideas and variations to raise CTR (click-through rate).
When you're a CTA, the words really matter.  Remember this:  UX
- Focus on value
-First person speech
- Action oriented words
- Minimize risk
- No friction words  UI
- Contrast button
- Bright colors
- Whitespace around
- Above the fold
- Finger-friendly  Not required:
- Give ownership
- Foster curiosity
- Keep it short
Thanks for reading!  What else do you like to learn?

Bonus — 8 useful tools for everyday usage:

GetResponse — an email marketing platform that enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.

Manychat — visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features!

Crello — free graphic design editor that helps create images for social media, print, and other web-based graphics.

Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.

FlyWheel — is managed WordPress hosting built for designers and creative agencies.

Integromat — is a powerful automation tool that connects your apps and services to work smarter, not harder.

Leadpages — lets you build beautiful, high-converting websites, unlimited landing pages, pop-up forms you can add to your other websites.

FlowKit — allows designers to create frighteningly fast user flows within Sketch and Figma.

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