Email marketing nuances
Having a business email address seems like a minor detail, but in fact it is very important. This helps to inspire confidence, increase the credibility of the company, your letters will be considered professional and legitimate.
Imagine that it's time for you to make repairs in the house. You’ve been meaning to repair it yourself, but finally admit you need to hire someone to do it for you.
You post the ad and after a while you check your email and see you already have 2 responses.
The first thing that focuses attention is email addresses. One seems way more trustworthy than the other, so you only reply to that address. But which one was it?
Alex’s email address seems like he is seriously engaged in this business. John's email to the contrary, causes the feeling that this is his personal mailbox and does not cause trust and does not feel professionalism.
A business email address is one that’s solely dedicated to business communication, and ends in a company’s domain name (@alexrepairs.com).
Business email address – for what?
A business email address makes your company’s emails more consistent. When every single one of your employees uses the same business domain in their email addresses, it’s clear that you’re all on the same, unified team.
The connection between your business email address and the domain of your site can also increase brand awareness. Every time you and your team members send a message to someone, your address will remind them of the company that you represent.
In order to get a business email address, you do not need a company with thousands of employees. It is easily accessible for business of any size.
As your business grows, you can easily scale your email addresses. Even if your personal email address was created long ago and it is recognized among people, you can still go to the business email address. You can automatically forward messages to your new business address.
Where can you get business email address?
It’s easy to get a business email address with Google’s G Suite. Just go to gsuite.google.com to get started.
First, make sure you have a business domain name. If you don’t have a registered domain name, you can get one while setting up your G Suite account.
Then, fill in your information. Once you've done that, G Suite will take it from there.
After you’ve set up your business email address, remember that you can always go back to G Suite to manage your email addresses as your company grows and changes.
Useful email services that help you start your email campaign:
GetResponse – an email marketing platform that enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.
ConvertKit – an email marketing solution for those who are interested in increasing conversions and optimizing their sales funnel.
Emailoctopus – an email marketing service for users of the cloud-based email-sending service Amazon SES. Its features include app integrations, blog automation, responsive templates, real-time analytics, and more.
Now, when you know importance of email addresses it's time to know how to build your unbelievable email marketing team.
Be free to send us any feedback by reply or reach using DM on Instagram