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Design Conceptualizing Methods


Tegra - August 8, 2019 - 0 comments

Design Conceptualizing Methods

⁣Design Conceptualizing Methods

Design problem solving is not just about sexy wireframes⁣. Sometimes, the business problem or goals are much deeper than redesigning the UI⁣. So how do you solve the business problems then? ⁣⁣

Well, in a nutshell, you have to design a strategy and re-map user journeys based on the user’s research input⁣.

Here are my favourite methods to do so: ⁣

📍Ideas mapping & Affinity diagram⁣

📍Card Sorting⁣

📍«Ideal» customer journey mapping⁣

📍User decision path⁣

1. Ideas mapping & Affinity diagram⁣

Those two methods work perfectly together: ⁣

📍In the mapping stage, we brainstorm all possible creative ideas (even the crazy ones) and use sticky notes to describe them⁣

📍In order to not be intimidated by the number of ideas, we move on to the Affinity diagraming: organizing related ideas into distinct clusters⁣

If you work solo, most likely you’d have to use «Priority table» to decide which direction you should start with, but if you work in a team, you can also use «dot voting» technique to proceed⁣

2. Card Sorting⁣

A method that means asking users to group the content and functionalities into categories: ⁣

📍Open (no pre-established groupings)⁣

📍Closed (with pre-established groupings)⁣

This method gives you a user input on content hierarchy, organization and flows for the solution idea defined in the mapping stage⁣

3. «Ideal» customer journey mapping⁣

After talking to a user, it’s time to create a chronological visualization of the «Perfect» process user would go through in order to accomplish his (her) goal.⁣

Usually, It describes in: ⁣

📍Phases⁣

📍Actions⁣

📍Thoughts that users might take in this new journey ⁣

4. User decision path⁣

After a user input on your creative solution, we can align it with the business goals ⁣

Here we define the starting point and all the steps leading to the user «conversion»⁣

In this stage, we define the information that: ⁣

📍Needs to be presented⁣

📍The amount of it needs to be presented⁣

📍And in which touchpoints it has to be presented⁣

Useful toolkits: Notion, Funnelytics, Flowkit.

Follow Tegra Instagram to get more great info!

Courtesy of @anfisign

⁣Which one you have used? Leave in the comments 👇

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