Design Conceptualizing Methods
Design problem solving is not just about sexy wireframes. Sometimes, the business problem or goals are much deeper than redesigning the UI. So how do you solve the business problems then?
Well, in a nutshell, you have to design a strategy and re-map user journeys based on the user’s research input.
Here are my favourite methods to do so:
📍Ideas mapping & Affinity diagram
📍«Ideal» customer journey mapping
📍User decision path
1. Ideas mapping & Affinity diagram
Those two methods work perfectly together:
📍In the mapping stage, we brainstorm all possible creative ideas (even the crazy ones) and use sticky notes to describe them
📍In order to not be intimidated by the number of ideas, we move on to the Affinity diagraming: organizing related ideas into distinct clusters
If you work solo, most likely you’d have to use «Priority table» to decide which direction you should start with, but if you work in a team, you can also use «dot voting» technique to proceed
2. Card Sorting
A method that means asking users to group the content and functionalities into categories:
📍Open (no pre-established groupings)
📍Closed (with pre-established groupings)
This method gives you a user input on content hierarchy, organization and flows for the solution idea defined in the mapping stage
3. «Ideal» customer journey mapping
After talking to a user, it’s time to create a chronological visualization of the «Perfect» process user would go through in order to accomplish his (her) goal.
Usually, It describes in:
📍Thoughts that users might take in this new journey
4. User decision path
After a user input on your creative solution, we can align it with the business goals
Here we define the starting point and all the steps leading to the user «conversion»
In this stage, we define the information that:
📍Needs to be presented
📍The amount of it needs to be presented
📍And in which touchpoints it has to be presented
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Courtesy of @anfisign
Which one you have used? Leave in the comments 👇