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Empathy in Strategic Design


Tegra - August 9, 2020 - 0 comments

Empathy in Strategic Design

Strategic Design 📐 Part 3

Courtesy of @ux.patricia

A strategic designer needs to see the larger context in the world or society where the product or service is placed.

A strategic designer uses:

❤️ Empathy
Empathy to not only understand the needs of the user or people using the product but also to get a holistic view of the needs of the business stakeholders involved.

⭕️ Micro & macro
Strategic designers need to merge design thinking with systems thinking.
They need to develop an ability to zoom in and out, to understand the bigger picture and how smaller bits and pieces or components connect in the larger system.

A strategic designer needs to see the larger context in the world or society where the product or service is placed.

A strategic designer needs to see the larger context in the world or society where the product or service is placed.

Empathy  Empathy to not only understand the needs of the user or people using the product but also to get a holistic view of the needs of the business stakeholders involved.

Empathy

Empathy to not only understand the needs of the user or people using the product…

...but also to get a holistic view of the needs of the business stakeholders involved.

…but also to get a holistic view of the needs of the business stakeholders involved.

Micro & macro

Micro & macro

Strategic designers need to merge design thinking with systems thinking.

Strategic designers need to merge design thinking with systems thinking.

They need to develop an ability to zoom in and out, to understand the bigger picture and how smaller bits and pieces or components connect in the larger system.

They need to develop an ability to zoom in and out, to understand the bigger picture and how smaller bits and pieces or components connect in the larger system.

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