Here is the process I follow when making a logo 📏📐✏️
Courtesy of @ui.helen
It was pretty hard to fit it in the carousel IG limited 10 slides but I hope it will help you as I got some people asking on my process 💜🙏 every slide can be extended to a separate post 😅😅😅
First, you need to understand what is the business of your client all about, what is his competition, target audience, business goals, budget, and timeline.
It’s also important to ask for examples of logos client likes/hates and find out why.
Outcome: you have data to work with.
To avoid misunderstanding and have a clear idea of what the client expects to get and when you should agree on the list of deliverables and timeline.
Don’t forget to collect prepayment for your work at this stage.
Never work without prepayment!
Even if the client has given a ton of information for you to start it can be not enough.
Always research more. You may even find competitors the client wasn’t aware of.
Outcome: even more information.
Sketch and explore
Start exploring the forms, shapes, fonts, symbols and their association with the client’s business and industry.
Sketch them on paper or designer software you use.
Outcome: at least 3 concepts to develop further.
Have a story behind your ideas
My logos always have a meaning that can be described in a couple of sentences.
You should always be able to explain why you decided to go for every concept. And why this concept fits the client’s expectations/business/industry.
PS: I always have concepts in black not to distract the client with color.
Present and show your process
You have concepts – great. Presenting only concepts is not enough.
Make a presentation that shows your logo exploration and how you actually came to those 3 main concepts and tell why you consider them being the best fit.
Outcome: client feedback.
If the client picked the main concept to go for the next step is to fine-tune it.
Add color to the logo, place it on some mockups to showcase.
If a client didn’t like any of concepts ask why request further direction and iterate.
Deliver final results
Get the final approval and deliver the logo for print purposes, web, in black, white, color, grayscale.
Don’t forget exact color guide: RGB, HEX, Pantone, CMYK.
Additionally deliver favicon, app icon, etc (it all depends on what deliverables were agreed)
Collect final payment, showcase successful projects in your portfolio and be proud of yourself!
Don’t forget to ask the client to refer you to his friends/partners who might need your design help.
Don’t be shy to ask if a client has any more work that you could do for him.
Bonus — 4 tools that may be useful in your designer way:
Crello — the simplest online image editor. A simple but powerful tool to create awesome designs for any social media format — posts, covers, graphics, and posters using the best software on the web. It’s easy! A lot of animated designs.
Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
Funnelytics — an incredible tool that helps you build the best marketing funnel mapping.
Flowkit — allows designers to create frighteningly fast user flows within Sketch and Figma.