How Designers choose colors for logo designs 🌈
Courtesy of @kalypsodesigns
There are many decisions to make when choosing a color for logo design. It may seem to be a trivial element, but the main color of each of these famous logos has a serious impact on how people perceive it.
What a Red Logo Says
A red logo shows that your brand is powerful and high-energy. If your company is a restaurant, red is a wise choice. It’s been proven to increase appetite, which is ideal for a business that is trying to encourage food purchases. Its ability to increase heart rate is also good for brands trying to create urgency.
What an Orange Logo Says
An orange logo sends the message that your company is friendly and cheerful. This makes it a good choice for brands who want to be seen as light-hearted and not too serious, but still confident.
What a Yellow Logo Says
A yellow logo shows your company is positive and friendly. It can be used to grab the attention of window shoppers and convey a sense of happiness.
What a Green Logo Says
Above all, a green logo conveys the message that your company is environmentally friendly. this explains why it is so popular with organic and vegetarian brands, as well as companies that strive for ethical practices. It can also be a good choice for financial companies since it reminds consumers of money.
What a Pink Logo Says
If you have a pink logo, there’s a good chance that women are your target audience. You might embrace a “girly” image and cater to consumers who do, too. If you sell food products, they are likely very sweet. If you are in any other industry, you are probably trying to convey the message that your company is lively and fun.
What a Purple Logo Says
A purple logo shows that your brand is luxurious and imaginative. It can attract consumers who want to be seen as wealthy or wise, as well as ones who are inclined towards a feeling of magic or mystery.
What a Blue Logo Says
A blue logo shows that your brand is professional and logical, but not invasive. It can create a sense of security and trust in your company. That being said, it might not be ideal if your company is a restaurant or another type of business that sells food.
What a Black Logo Says
If your company ha a black logo, you probably aren’t using it to attract attention. Your company wants to be seen as well-established, with a strong reputation or sense of elegance, and your logo is part of that desire. You don’t feel that flashy colors are necessary to send a message.
Bonus – 4 tools that may be useful in your designer way:
Crello — the simplest online image editor. A simple but powerful tool to create awesome designs for any social media format — posts, covers, graphics, and posters using the best software on the web. It’s easy! A lot of animated designs.
Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
Funnelytics — an incredible tool that helps you build the best marketing funnel mapping.
Flowkit — allows designers to create frighteningly fast user flows within Sketch and Figma.