How to Ask the Right User Research Questions ❔
Courtesy of @ihoms.design
1️⃣ Start with warm-up questions
Start your session with simple, friendly, lightweight questions before diving deep into the topics you want to uncover.
Flow are you today?
What do you do for a living?
Flow often do you use your computer at home?
2️⃣ Avoid questions that lead the user
A common mistake when framing questions is to let your own opinions get in the way of extracting impartial, unbiased results.
Why do you enjoy using our product so much?
The flow was your experience using our product?
3️⃣ Ask about specific moments in the past
Users are better able to recall their past experiences when thinking about a specific moment resulting in answers that are less generic and more accurate.
The last time you used our bookmark feature, how was your experience?
4️⃣ Anticipate different responses
If the user didn’t have a response to your question, would you just skip it? Prepare a series of simpler questions to guide your users in talking about their experiences and providing a more detailed answer.
5️⃣ Ask open-ended questions
It’s better to ask open-ended questions to gather more complete answers and avoid unproductive interview sessions.
Do you like our new feature?
What do you think about our new feature?
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