7 rules for a better form design 🤘
Courtesy of @ux.ale
💡Forms are the one thing no one wants to fill, so the slightest complication can reduce your conversion rate by a huge amount.
⚠️ Things to remember:
🤖 Your users are not robots, make the placeholders, labels and feedback messages friendly. «An error was found < Oops, something went wrong».
🗒 Don’t ask for information you don’t need just because you want it. The bigger the form, the lower your conversion rate. Some times by asking «extra» information, you loose a client.
⚖ If you need lots of information from the user, try spreading out your form in different stages of the user journey. Example: Name and Email at the beginning, Phone Number and Address at checkout.
🚫DO NOT make a sign up mandatory for someone trying to use your services. Nothing is more annoying than trying to check if an app or web are useful or not and realizing that you can’t do it unless you create an account first. Let the users browse through your services and only ask them the information you need once they are going to use it.
🧠 Hope this helps!
Bonus — 4 tools that may be useful in your designer way:
Crello — the simplest online image editor. A simple but powerful tool to create awesome designs for any social media format — posts, covers, graphics, and posters using the best software on the web. It’s easy! A lot of animated designs.
Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
Funnelytics — an incredible tool that helps you build the best marketing funnel mapping.
Flowkit — allows designers to create frighteningly fast user flows within Sketch and Figma.
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