🌠 How & Why motion is important?
Courtesy of @millionframes
Motion is something which if used properly will make the user experience of the product better and if not used properly can make it hard to use.
Motion in any digital product design follows the basic 3 principles which are,
Using Motion one can increase the revenue of their product, retain more users or sell something quickly.
I hope this post on Motion helped you understand why motion is the game changer aspect of UX design.
Let me know if you have questions about design, animation or interactions in the comments below and don’t forget to share this post with others.
The article referred: Google Material Design
This principle tells us that the motion shows a relation or link between elements or components.
Is this screen came from clicking this button or that button? How will you make it clear for the user?
That’s where the “INFORMATIVE” principle comes into play. Connect the screen with the button using motion such that it creates a relation with the particular button.
This principle tells us that motion helps us focus our attention on what’s important without creating an unnecessary distraction.
This principle tells us that motion helps us add a character to the interactions and expresses a brand’s personality.
When clicking a button makes the button jumps, that tells us the funky personality of the product. Character animation can add a whimsical touch to an unexpected error.
Because I talked about motion without using any motion in the slides.
IT WAS INTENTIONAL
The reason I didn’t put any motion was because I wanted to make you think without giving out much detail.
MOTION IS IMPORTANT
At least in these slides? No, it’s important for any digital product.
No Character. No Relation. No Focus
Results into a static interface, tiresome user experience, and time taking task.
- Connects Similar Elements
- Add character and make the product expressive
- Bring user’s focus or attention
- Character animation can add a playful touch
- To show whether or not the action was successful
Bonus — 4 tools that may be useful in your designer way:
Crello — the simplest online image editor. A simple but powerful tool to create awesome designs for any social media format — posts, covers, graphics, and posters using the best software on the web. It’s easy! A lot of animated designs.
Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
Funnelytics — an incredible tool that helps you build the best marketing funnel mapping.
Flowkit — allows designers to create frighteningly fast user flows within Sketch and Figma.