Landing Page that C.O.N.V.E.R.T. 📄
Courtesy of @_ayushjangra_
You can use a landing page for almost any purpose — to capture email leads, sell a product, invite people to a conference or webinar, make an announcement or offer a discount … the choice is yours 💸
But, that purpose needs to be clear and linked to an appropriate call-to-action.
Every online business has a specific reason why they need a landing page, but here it is in a nutshell: you need a landing page to achieve a particular goal, whether that’s building your brand, growing your email list, or making a profit.
You absolutely need to make the landing page a positive user experience to get a higher conversion on email marketing.
Conclusion — Landing pages work, but the rules are not set in stone ❌
As always, I recommend testing different landing page designs and call-to-action buttons to see which one works best for your market.
If you don’t have a good landing page, it’s like going fishing without a net: you might land a big one on your hook, but you won’t be able to drag it into the boat.
So make it easy and compelling by including these elements in a landing page that C.O.N.V.E.R.T.:
C = Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T = Testimonial & Social Proof
Clear Call to Action
To help convert visitors into hosts, Airbnb offers some enticing personalization: an estimated weekly average earnings projection based on your location.
The call to action (CTA) is what you want visitors to do: Shop Now. Sign Up. Try It. Contact Us
An offer is anything you give your visitors in exchange for getting them to do what you want.
This can mean offers in the traditional sense of coupons or discounts, but it also can mean a free trial or a free version of the product.
AKA Keep It Simple.
Research has shown that the more choices you offer, the longer they take to make a decision. The clearer and simpler you make your page, the more likely you are to get someone to take the action you want.
VIA: Very Important Attribute
Give visitors some good reasons they should do what you want. Those reasons are the VIA: Very Important Attributes. The reason for the “V” and the “I” is that this shouldn’t be a laundry list.
On your webpage, though, you aren’t fighting for attention.
You’ve already done something to funnel your visitors there. Now you just need to convince them to pull up their chairs and stay awhile.
Resolution Savvy Layout
Considering how many people browse the web on their mobile devices, it’s a mistake for designers to overlook how their landing pages will look on smaller screens.
Testimonial & Social Proof
People want to know that a product they’re considering purchasing has made other customers happy. Social proof is one of the best ways to provide that reassurance.
One more thing…
Learn from the best. You may do research and found the best landing pages from Top Digital Agencies for example. Follow their websites and emphasize something for yourself.
Bonus — useful tools for everyday usage:
Leadpages – lets you build beautiful, high-converting websites, unlimited landing pages, pop-up forms you can add to your other websites.
LPgenerator – professional landing page platform for your business to generate new leads and increase sales.
ConvertKit – an email marketing solution for those who are interested in increasing conversions and optimizing their sales funnel.
Emailoctopus – an email marketing service for users of the cloud-based email-sending service Amazon SES. Its features include app integrations, blog automation, responsive templates, real-time analytics, and more.
GetResponse – an email marketing platform that enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.