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Making an Offer Yours Customers Will Love


Tegra - October 6, 2020 - 0 comments

Making an Offer Yours Customers Will Love ❤️

Courtesy of @dfinnegan_

Creating a good offer is a key part of any successful business 📈

Too often companies just communicate what they do without speaking to their customer at all.

This happens because it feels limiting to niche down and specify what you do, that perhaps you’ll be losing out on an opportunity 🤔

The truth is, a good niche has plenty of opportunities, and when you find someone experiencing a problem you have a solution to, you’ll see them light up.

A good offer grabs attention by speaking to a specific audience...

A good offer grabs attention by speaking to a specific audience…

...about a problem they have, and how you can help them fix it.

…about a problem they have, and how you can help them fix it.

We are <company> 
Who sells <services> 
Why should the customer care? You're just talking about you. 
A good offer is about hem!

We are <COMPANY>
Who sells <SERVICES>
Why should the customer care? You’re just talking about YOU.
A good offer is about THEM!

Wien you speak to everyone, you speak to no one 
Meredith hill  Lets see some examples

When you speak to everyone, you speak to no one

Meredith hill

Lets see some examples

We help <niche to solve <problem> by <process> 
This offer focuses on the customer and points to a specific problem. 
But you're still not addressing

We help by <NICHE> to solve <PROBLEM> by <PROCESS>
This offer focuses on the customer and points to a specific problem.
But you’re still not addressing WHY.

We help <niche> to solve <problem> and achieve 
This offer is targeted, it says wwi the customer needs to solve this problem. 
It paints a picture of a future they want!

We help by <NICHE> to solve <PROBLEM> and achieve <GOAL>
This offer is targeted, it says WHY the customer needs to solve this problem.
It paints a picture of a future they want!

Remember!  A great offer should feel like you're speaking directly to your niche about a specific problem they are experiencing, and help them to picture their desired future state.

Remember!

A great offer should feel like you’re speaking directly to your niche about a specific problem they are experiencing, and help them to picture their desired future state.

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