Making an Offer Yours Customers Will Love ❤️
Courtesy of @dfinnegan_
Creating a good offer is a key part of any successful business 📈
Too often companies just communicate what they do without speaking to their customer at all.
This happens because it feels limiting to niche down and specify what you do, that perhaps you’ll be losing out on an opportunity 🤔
The truth is, a good niche has plenty of opportunities, and when you find someone experiencing a problem you have a solution to, you’ll see them light up.
A good offer grabs attention by speaking to a specific audience…
…about a problem they have, and how you can help them fix it.
We are <COMPANY>
Who sells <SERVICES>
Why should the customer care? You’re just talking about YOU.
A good offer is about THEM!
When you speak to everyone, you speak to no oneMeredith hill
Lets see some examples
We help by <NICHE> to solve <PROBLEM> by <PROCESS>
This offer focuses on the customer and points to a specific problem.
But you’re still not addressing WHY.
We help by <NICHE> to solve <PROBLEM> and achieve <GOAL>
This offer is targeted, it says WHY the customer needs to solve this problem.
It paints a picture of a future they want!
A great offer should feel like you’re speaking directly to your niche about a specific problem they are experiencing, and help them to picture their desired future state.
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