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Perfect Digital Product Design Process


Tegra - February 15, 2020 - 0 comments

Perfect digital product design process

The perfect design process does not exist 💔⁠


Courtesy of @tomkoszyk

It can vary from industry to industry or even from company to company. And that’s great.

The design process can be described from many perspectives: Design Thinking concentrates on the way one should approach problems⁠ instead of deliverables or strict processes. Design Sprint is more specific: map (problem), sketch, decide, prototype and test. And there are many others like Double Dimond.⁠

What all of them have in common is a belief that you first need to discover the problem you want to solve. Only then you can work on possible solutions (step by step) and at the end, test it and improve.⁠

Today I’d like to present to you my approach to the digital process.

The process follows the same rules, but it adds the layer of deliverables and gives you a more specific idea when to work on which artifact and how! ⁠

1️⃣ Phase: UX Strategy⁠
This phase is all about problem discovery and solution ideation. We use different methodologies like research and workshops to outline the problem and then ideate on high-level solution ideas⁠

2️⃣ Phase: UX Design⁠
We focus on translating high-level concepts into more tangible artifacts like user flows or information architecture. The final deliverable at this phase is a prototype. ⁠

3️⃣ Phase Visual Design⁠
The last step of the process is all about aesthetics: implementing brand visual identity into our prototype. The result is not only the actual design but all other artifacts for future development.⁠


Principles  Design process is iterative - It's a repetitive sequence of exploring (possible solutions) and defining (solution you think is the best). This chain of convergent/divergent thinking repeats on every stage of the project.

Principles

The design process is iterative – It’s a repetitive sequence of exploring (possible solutions) and defining (solution you think is the best). This chain of convergent/divergent thinking repeats on every stage of the project.

Product deisgn Process  First you define what needs to be designed, than you think how to design it best.

Product Design Process

First, you define what needs to be designed then you think about how to design it best.

Usefulness UX Strategy  At this stage, you focus on potential user needs, business goals and environment (business & technical restrictions). Based on those information, you can define project scope (content & functionalities).

Usefulness UX Strategy

At this stage, you focus on potential user needs, business goals and environment (business & technical restrictions). Based on that information, you can define project scope (content & functionalities).

Usableness UX Design  When you know exactly what you need to design there's time to put everything together. It is like a transition from an idea to something tangible. You start on fairly high level with flows, gradually moving to more precise artifacts like wireframes & prototype

Usableness UX Design

When you know exactly what you need to design there’s time to put everything together. It is like a transition from an idea to something tangible. You start on a fairly high level with flows, gradually moving to more precise artifacts like wireframes & prototype

Desirableness Visual Design  At last, it is time to add a touch of colour, style and brand. Saying that the last stage of this design process is "just" painting the wireframes is a major oversimplification, but you get the feeling!

Desirableness Visual Design

At last, it is time to add a touch of color, style, and brand. Saying that the last stage of this design process is “just” painting the wireframes is a major oversimplification, but you get the feeling!

Design never ends...  The bulletproof design does not exist. There's always place for improvement, and that's why it's so important to establish good feedback loop, learn and improve each day!

Design never ends…

The bulletproof design does not exist. There’s always a place for improvement, and that’s why it’s so important to establish a good feedback loop, learn and improve each day!

Bonus — 4 tools that may be useful in your designer way:

Crello — the simplest online image editor. A simple but powerful tool to create awesome designs for any social media format — posts, covers, graphics, and posters using the best software on the web. It’s easy! A lot of animated designs.
Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
Funnelytics — an incredible tool that helps you build the best marketing funnel mapping.
Flowkit — allows designers to create frighteningly fast user flows within Sketch and Figma.

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