The perfect design process does not exist 💔
Courtesy of @tomkoszyk
It can vary from industry to industry or even from company to company. And that’s great.
The design process can be described from many perspectives: Design Thinking concentrates on the way one should approach problems instead of deliverables or strict processes. Design Sprint is more specific: map (problem), sketch, decide, prototype and test. And there are many others like Double Dimond.
What all of them have in common is a belief that you first need to discover the problem you want to solve. Only then you can work on possible solutions (step by step) and at the end, test it and improve.
Today I’d like to present to you my approach to the digital process.
The process follows the same rules, but it adds the layer of deliverables and gives you a more specific idea when to work on which artifact and how!
1️⃣ Phase: UX Strategy
This phase is all about problem discovery and solution ideation. We use different methodologies like research and workshops to outline the problem and then ideate on high-level solution ideas
2️⃣ Phase: UX Design
We focus on translating high-level concepts into more tangible artifacts like user flows or information architecture. The final deliverable at this phase is a prototype.
3️⃣ Phase Visual Design
The last step of the process is all about aesthetics: implementing brand visual identity into our prototype. The result is not only the actual design but all other artifacts for future development.
The design process is iterative – It's a repetitive sequence of exploring (possible solutions) and defining (solution you think is the best). This chain of convergent/divergent thinking repeats on every stage of the project.
Product Design Process
First, you define what needs to be designed then you think about how to design it best.
Usefulness UX Strategy
At this stage, you focus on potential user needs, business goals and environment (business & technical restrictions). Based on that information, you can define project scope (content & functionalities).
Usableness UX Design
When you know exactly what you need to design there's time to put everything together. It is like a transition from an idea to something tangible. You start on a fairly high level with flows, gradually moving to more precise artifacts like wireframes & prototype
Desirableness Visual Design
At last, it is time to add a touch of color, style, and brand. Saying that the last stage of this design process is “just” painting the wireframes is a major oversimplification, but you get the feeling!
Design never ends…
The bulletproof design does not exist. There's always a place for improvement, and that's why it's so important to establish a good feedback loop, learn and improve each day!
Bonus — 4 tools that may be useful in your designer way:
Crello — the simplest online image editor. A simple but powerful tool to create awesome designs for any social media format — posts, covers, graphics, and posters using the best software on the web. It’s easy! A lot of animated designs.
Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
Funnelytics — an incredible tool that helps you build the best marketing funnel mapping.
Flowkit — allows designers to create frighteningly fast user flows within Sketch and Figma.