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Questions to Ask Your Logo Design Client


Tegra - October 6, 2019 - 0 comments

Questions to Ask Your Logo Design Client

Questions to Ask Your Logo Design Client?

Courtesy of @usepitchproof

When starting a new project: asking the right questions is important! We’ve compiled a list of questions that will give you a deep insight to what your next logo design client is after, setting you up for success.

1. What is the purpose of the logo, and where will it be showcased?  You need to understand why the client needs a logo.

1. What is the purpose of the logo, and where will it be showcased?

2. What product/service does the business provide?  Get the client to go in-depth with details! More is better.

2. What product/service does the business provide?

3. What are some long-term business objectives?  Understand how the logo will grow with the client.

3. What are some long-term business objectives?

4. Who is your target audience?  You need to know who your client's customers are: so you can design a logo that appeals to them.

4. Who is your target audience?

5. Who are your competitors?  So you can see what standard of design the logo should uphold.

5. Who are your competitors?

6. What differentiates you from your competitors?  This question is a great insight into the key attributes of the client.

6. What differentiates you from your competitors?

7. When would you like to see the project completed?  This will help you create a quote&sort out your schedule.

7. When would you like to see the project completed?

8. EXTRA: What’s your budget?  Please note: You don't always need to include this if you're attracting your target leads.

8. EXTRA: What’s your budget?

Bonus: 4 tools that may be useful in your designer way:

Crello — the simplest online image editor. A simple but powerful tool to create awesome designs for any social media format — posts, covers, graphics, and posters using the best software on the web. It’s easy! A lot of animated designs.

Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.

Funnelytics — an incredible tool that helps you build the best marketing funnel mapping.

Flowkit — allows designers to create frighteningly fast user flows within Sketch and Figma.

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