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The Best Antidotes to the F-Shaped Pattern


Tegra - September 12, 2019 - 0 comments

The Best Antidotes to the F-Shaped Pattern.

F-Shaped Pattern of Reading on the Web 💯

Post is courtesy of @_ayushjangra_

F for fast. That’s how users read your precious content. In a few seconds, their eyes move at amazing speeds across your website s words in a pattern that’s very different from what you learned in school.

The biggest determinant for content usability is how users read online — and because people read differently, you have to write differently.

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People read in 3 ways.  In 2006, the Nielsen Norman group released images of heat maps from eye-tracking studies.  The areas where people looked at the most while reading are red, areas with fewer views are yellow, and the least-viewed areas are blue.
People who read Casually.  - Skimming over text.
- Reading words and sentences here and there to get a sense of the content.
- The Nielsen Norman Group explored the famous F-shaped pattern for casual reading in 2006.
People who Scan with purpose.  - Jumping from section, looking for a particular piece of information.
- They might only read a word or the first couple of characters of a word as they scan the screen.
- We do not see a strong vertical stroke along the left edge of the text.
People who read in an Engaged manner.  -When they find an article or blog post they are interested in.
- The heat map below shows the eye movements of a person reading in an engaged manner.
- The Red tone is more continuous.
Study found that people spend more time looking at the left side.  Study found that the left side of the website received 69% viewing time.  Use left side of the website to display the most important information.  Show your Value Proposition.
Content most important to your visitors' goals should be on the top of the page.  People do scroll, but their intensity of attention diminishes along the way.  You will get your visitors to read more of your content by using summaries, because displaying full articles can use up your visitors' attention before they find what they are looking for.
The Best Antidotes to the F-Shaped Pattern.  -Include the most important points in the first two paragraphs on the page..
-Use headings and subheadings. Ensure they look more important, and are more visible.
- Bold important words and phrases.
- Use bullets and numbers to call out items in a list or process.
- Cut unnecessary content.
Thank you!

Can’t wait to hear what you all think. Let me know in the comments below!

Cheers! 👋

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