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The Full Stack Marketer’s Hierarchy of Needs


Tegra - September 3, 2019 - 0 comments

The Full Stack Marketer's Hierarchy of Needs

Hey creative people ❤️ That could be applied in your personal brand marketing 🚀 Courtesy of @deenoize

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Much in the way Maslow’s famous hierarchy maps the most fundamental human needs, the Full Stack Marketer has their own set of needs to reach the ultimate end state — sustainable growth for their product and company 🚀

These are the 5 steps of the Full Stack Marketer’s Hierarchy of Needs:

Great Product.  A great product is the foundation of all great marketing. There is no exception.

Great Product

A minimum viable level of product/market fit is so incredibly difficult to pull off that it requires all hands on deck.

That means the Full Stack Marketer does whatever they can to help the team get there: sketching wireframes, drawing UI, building mockups. Even (some) coding.

The Full-Stack Marketer knows when it’s time to build and when it’s time to sell.

Early Advocates.  100 die hard fans of your product is better than 10,000 fairweather fans. If your support is a mile wide and an inch deep, you will be standing in an empty stadium when the next thing inevitably comes along.

Early Advocates

At this stage, go where your prospective early advocates live (online and offline) and drag them kicking and screaming into your funnel. Go on Quora. Go to meetups. Talk to anyone who will listen. Get your product in the hands of real people.

If you can’t recruit 100 die-hard users, you don’t have product/market fit. Go back to the foundation.

Portfolio of Tactics.  You have to invest in a portfolio of marketing tactics knowing some will fail, some will have moderate success and a few will be your main drivers of growth.

Portfolio of Tactics

You have to view your job as that of a VC: bet on and execute 10 tactics knowing only a handful may work and 1 or 2 will «return the fund» by disproportionately generating new customers.

These tactics might include: partnerships, paid user acquisition, app store optimization, SEO, promotions, branded content, email, PR etc.

Automation.  With a portfolio of successful tactics in place, automate as many of them as possible and outsource the 'manual labor' to technology.

Automation

With a portfolio of successful tactics in place, automate as many of them as possible and outsource the ‘manual labor’ to technology.

This frees you up to focus like a lazer on the real needle movers that can have a 10X impact on your growth curve.

Scale.  With all layers working together in harmony, you begin earning compounding interest on growth.

Scale

With all layers working together in harmony, you begin earning compounding interest on growth.

And the Secret Ingredient is…

Thank you a million!

🚀 Go build something! Nothing happens if you only sit and imagine pictures in your head!

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