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Thinking Like a Strategic Designer


Tegra - August 9, 2020 - 0 comments

Thinking Like a Strategic Designer

Strategic Design 🧠 Part 2

Courtesy of @ux.patricia

Strategic designers are not just creative service providers, but rather use
〰️ their principles
〰️ their tools
〰️ their methods
to influence strategic decision-making.

🔍 More like consultants, they work with the client to find THE PROBLEM that needs to be solved.

🎯 Business objectives & outcome
Instead of approaching the design process thinking only about deliverables, the strategic designer thinks about business objectives and outcomes.

STRATEGIC designer needs the inside out & outside in perspective

⭕️ In a corporate setting, strategic designers integrate both the inside out perspective (a company’s experts, resources, knowledge, assets, etc.) and outside in view (user needs, industry developments, start-up & competitive environment, etc.)

✨ Strategic designers translate these perspectives into meaningful design solutions.

Strategic thinking and doing

Strategic thinking and doing

Strategic designers are not just creative service providers, but rather use their principles, their tools, their methods to influence strategic decision-making.

Strategic designers are not just creative service providers, but rather use their principles, their tools, their methods to influence strategic decision-making.

More like consultants, they work with the client to find THE PROBLEM that needs to be solved.

More like consultants, they work with the client to find THE PROBLEM that needs to be solved.

Business objectives & outcome  Instead of approaching the design process thinking only about deliverables, the strategic designer thinks about business objectives and outcomes.

Business objectives & outcome

Instead of approaching the design process thinking only about deliverables, the strategic designer thinks about business objectives and outcomes.

Inside out & outside in perspective

Inside out & outside in perspective

In a corporate setting, strategic designers integrate both the inside out perspective (a company’s experts, resources, knowledge, assets, etc.) and outside in view (user needs, industry developments, start-up & competitive environment, etc.)

In a corporate setting, strategic designers integrate both the inside out perspective (a company’s experts, resources, knowledge, assets, etc.) and outside in view (user needs, industry developments, start-up & competitive environment, etc.)

Strategic designers translate these perspectives into meaningful design solutions.

Strategic designers translate these perspectives into meaningful design solutions.

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