📝 My top 6 questions before starting any design project.
Courtesy of @ux.ale
👴🏻 Over the years I’ve found that this questions work best for any project goals I‘ve had. The better you understand a project and all it’s aspects, the more clear the solution will be.
The list goes like this:
🤯 Each one will have more questions inside to get a proper answer, like peeling an onion to get to the root of the problem.
👂🏻 What do you guys think about the list?
What is the main objective?
Establish the purpose of the product.
– What are we trying to accomplish here?
– Why did we create this product? (Hint: can't be money)
– What is the main benefit for the user?
– Why would someone use the product?
What problem are we solving?
A problem well stated, is a problem half solved.
– What is the problem in a nutshell? (In a tweet)
– What are the main pain points? – What external or internal factors are affecting the problem?
– What competitors are solving the same kind of problem?
– What can we learn from them?
Who are we designing for?
Create personas* and build something for them.
– How do they discover information?
– What are their preferences for consumption?
– What motivates them to take action?
– What are their desires and pains when using the product?
*Persona: A fictional character created to represent a user type that might use a site, brand, or product in a similar way
What will they be expecting?
Have clear why, they are opening your product.
Once a user arrives on your site, or starts using your product:
– What are they expecting to find?
– What do they want to do?
– What information are they looking for?
– What do they want to accomplish?
What is the experience?
Identify the kind of experience you're designing.
We are always designing experiences, so create a fake scenario with 4 main elements:
– Who is the character?
– What conflicts he has?
– What are his goals?
– When is he going to use our product?
What does success look like?
Understand what you are for.
– What are the business goals?
– What is the ideal scenario?
– What are the short and long term goals?
– How will you measure success qualitatively & quantitatively?
Bonus — 4 tools that may be useful in your designer way:
Crello — the simplest online image editor. A simple but powerful tool to create awesome designs for any social media format — posts, covers, graphics, and posters using the best software on the web. It’s easy! A lot of animated designs.
Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
Funnelytics — an incredible tool that helps you build the best marketing funnel mapping.
Flowkit — allows designers to create frighteningly fast user flows within Sketch and Figma.