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Top 6 questions before designing


Tegra - January 21, 2020 - 0 comments

📝 My top 6 questions before starting any design project.⁣

Courtesy of @ux.ale

👴🏻 Over the years I’ve found that this questions work best for any project goals I‘ve had. The better you understand a project and all it’s aspects, the more clear the solution will be.⁣

The list goes like this: ⁣

🔹Objective⁣
🔹Problem⁣
🔹Target⁣
🔹Expectations⁣
🔹Experience⁣
🔹Success⁣

🤯 Each one will have more questions inside to get a proper answer, like peeling an onion to get to the root of the problem.⁣

👂🏻 What do you guys think about the list? ⁣

What is the main objective? 
Establish the purpose of the product. 
What are we trying to accomplish here? Why did we create this product? (Hint: can't be money) What is the main benefit for the user? - Why would someone use the product?

What is the main objective?

Establish the purpose of the product.
– What are we trying to accomplish here?
– Why did we create this product? (Hint: can't be money)
– What is the main benefit for the user?
– Why would someone use the product?

What problem are we solving?  A problem well stated, is a problem half solved. 
- What is the problem in a nutshell? (In a tweet) What are the main pain points? - What external or internal factors are affecting the problem? - What competitors are solving the same kind of problem? - What can we learn from them?

What problem are we solving?

A problem well stated, is a problem half solved.
– What is the problem in a nutshell? (In a tweet)
– What are the main pain points? – What external or internal factors are affecting the problem?
– What competitors are solving the same kind of problem?
– What can we learn from them?

Who are we designing for?  Create personas' and build something for them. 
How do they discover information? What are their preferences for consumption? What motivates them to take action? - What are their desires and pains when using the product? 
*Persona: A fictional character created to represent a user type that might use a site, brand, or product in a similar way

Who are we designing for?

Create personas* and build something for them.
– How do they discover information?
– What are their preferences for consumption?
– What motivates them to take action?
– What are their desires and pains when using the product?
*Persona: A fictional character created to represent a user type that might use a site, brand, or product in a similar way

What will they be expecting?  Have clear why, they are opening your product. 
Once a user arrives on your site, or starts using your product: - What are they expecting to find? - What do they want to do? - What information are they looking for? - What do they want to accomplish?

What will they be expecting?

Have clear why, they are opening your product.
Once a user arrives on your site, or starts using your product:
– What are they expecting to find?
– What do they want to do?
– What information are they looking for?
– What do they want to accomplish?

What is the experience?  Identify the kind of experience you're designing. We are always designing experiences, so create a fake scenario with 4 main elements: - Who is the character? - What conflicts he has? - What are his goals? - When is he going to use our product?

What is the experience?

Identify the kind of experience you're designing.
We are always designing experiences, so create a fake scenario with 4 main elements:
– Who is the character?
– What conflicts he has?
– What are his goals?
– When is he going to use our product?

What does success look like?  Understand what you are for. 
- What are the business goals? What is the ideal scenario? - What are the short and long term goals? - How will you measure success qualitatively & quantitatively?

What does success look like?

Understand what you are for.
– What are the business goals?
– What is the ideal scenario?
– What are the short and long term goals?
– How will you measure success qualitatively & quantitatively?

Bonus — 4 tools that may be useful in your designer way:

Crello — the simplest online image editor. A simple but powerful tool to create awesome designs for any social media format — posts, covers, graphics, and posters using the best software on the web. It’s easy! A lot of animated designs.
Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
Funnelytics — an incredible tool that helps you build the best marketing funnel mapping.
Flowkit — allows designers to create frighteningly fast user flows within Sketch and Figma.

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