Typography Manual Part 2 🤘
Courtesy of @thechrisdo
The 3 remaining rules are all about spacing — proximity suggests a relationship. If two blocks of copy are close together the viewer will group them in their mind. The opposite is true with distance.
Resist the urge to fill the entire page. Negative space is like air. It is required for the design to breathe.
Resist the urge to push all of your design elements to the edges. Repetition of dimension is boring to the viewer. This concludes volume 1.
Avoid The Corners
Don’t place elements along the edge or corners of a page unless to deliberately cut elements off. Negative space is a good thing, so let your design breathe.
Everything I learned in design school distilled into easy to follow, simple rules to help you start designing like a rock star.
Mind The Gap
Typography is all about spacing. Never use forced justified type because of the inherent rivers that will run through your copy. Avoid having a single word on the last line of a paragraph, otherwise known as a widow (otherwise known as an orphan outside the US).
Don’t allow a new page or column to begin with the final word or line from a previous paragraph, thus separating it from the rest of its paragraph, an orphan (widow outside the US).
Use a single space after punctuation in a sentence. Pay attention to the shape that the rag creates to avoid undesired shapes/angles. Spacing matters. The closer things are together, the more the reader will assume a relationship exists between separate blocks of information.
Here’s our list of the top books you must unintentional shapes read if you re an aspiring or practicing creative professional. The best books on business, design and creativity as curated by Futur founder Chris Do. By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Your support and contribution is appreciated.
Relax, It’s Just Type
Be bold or italic, never regular.
This isn’t actually a typographic rule. It’s just a reminder to have fun. Work within the rules, then break them.
Whatever you do, don’t be regular.
Typography Manual now available as an animated film
Dedlcated to lry typography professor, Simon Johnston, to whom i will forever be grateful to, and ArtCenter College of Design, Pasadena.
Special thanks to: Colleen Mathis, Dave Waite, and Rachel Elnar
Bonus — 4 tools that may be useful in your designer way:
Crello — the simplest online image editor. A simple but powerful tool to create awesome designs for any social media format — posts, covers, graphics, and posters using the best software on the web. It’s easy! A lot of animated designs.
Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
Funnelytics — an incredible tool that helps you build the best marketing funnel mapping.
Flowkit — allows designers to create frighteningly fast user flows within Sketch and Figma.