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(UI/UX) Design Can Help You in Selling. And That’s How


Tegra - May 17, 2020 - 0 comments

Selling (UI/UX) Design Service  Were you ever wondering how to explain the value of good design to your clients? Take a look at the scripts that i'm using...

Selling (UI/UX) Design Services 💰

Courtesy of @tomkoszyk

Have you ever heard from your client that there’s no need to invest in research, strategy, user testing or even proper prototyping? 🤨

It happened to me a lot.

People who are not trained in UX/UI (often) tend not to realise the power of UX 💪

It is our role as designers to educate them, teach them the value of a good design process.

But how to do that?

It’s tricky.

You’re often talking to business people, who seems to speak in a completely different language 🙊

In the beginning, it may look like that. But design is more and more about business and less about pixels.

It takes time to adjust. So, to give you a starting point, I decided to share a few of my techniques for talking about design to business! 👌

Remember that...  You are selling design to business.  Use the language they understand. Talk the business importance & value. Don't focus on pixels. Focus on experiences!

Remember that…

You are selling the design to business.

Use the language they understand. Talk the business importance & value. Don’t focus on pixels. Focus on experiences!

Did you know?  5.000.000  Number of apps available in App Store & Google Play alone. Not to mention countless web apps...

Did you know?

5.000.000

The number of apps available in App Store & Google Play alone. Not to mention countless web apps…

Did you know?  180.000+  New apps are released to the App Store & Play Store monthly. Monthly!  That's a lot of competitors...

Did you know?

180.000+

New apps are released to the App Store & Play Store monthly. Monthly!

That’s a lot of competitors…

Did you know?  1 out of 4  Is used only once*.  *And that doesn't mean that 3 out of 4 are succesful. In this group, some Apps's been used twice too...

Did you know?

1 out of 4

Is used only once*.

*And that doesn’t mean that 3 out of 4 are successful. In this group, some Apps’s been used twice too…

Did you know?  92%  Customers will leave a brand they love after 2-3 negative experiences.

Did you know?

92%

Customers will leave a brand they love after 2-3 negative experiences.

People expect good experiences.  86% of buyers are willing to pay more for a great customer experience*.  *According to research from PWC

People expect good experiences.

86% of buyers are willing to pay more for a great customer experience*.

*According to research from PWC

People are used to good design.  People are using well designed products on daily basis. People get used to good design. People demand good design.  Every product strive to get attention in a competitive environment 
Even if the product is not commercial (ngo etc) , it compete with commercial products. 
People who use it are used to good design. They demand good experiences'

People are used to good design.

People are using well designed products on a daily basis. People get used to good design. People demand good design.

  • Every product strive to get attention in a competitive environment
  • Even if the product is not commercial (ngo etc) , it compete with commercial products.
  • People who use it are used to good design. They demand good experiences’
So how do you plan to complete on experience-centered market without investing in your product UX design?

So how do you plan to complete on the experience-centered market without investing in your product UX design?

Bonus — tools that may be useful in your designer way:

Crello — the simplest online image editor. A simple but powerful tool to create awesome designs for any social media format — posts, covers, graphics, and posters using the best software on the web. It’s easy! A lot of animated designs.
Designmodo — a timesaving tool that helps create websites and email builders designed for developers, designers, marketers, and non-tech users.
Leadpages — lets you build beautiful, high-converting websites, unlimited landing pages, pop-up forms you can add to your other websites.
LPgenerator — professional landing page platform for your business to generate new leads and increase sales.
Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
Flowkit — allows designers to create frighteningly fast user flows within Sketch and Figma.

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