UX Competitive Analysis

Tegra - October 31, 2019 - 0 comments

UX Competitive Analysis

UX Competitive Analysis 💫

Courtesy of @uxgoodies

How to perform a competitive analysis? ⚡️ I am currently in the process of doing a broad and complex one and I figured it would be the right time to share some advice I found useful. This is from a TopTal blog article by Chandan Mishra.

Identify the top 3-5 competitors to analyze, and determine their offerings and market position.
Use their product/services to understand how their business is structured.
Identify any UX issues with a competitor's product and create a comprehensive list. This list will help you learn from other people's mistakes.
After identifying UX issues, look for any visual design shortcomings. For example, how well are the calls to action designed and what kind of color palette are they using? This will help you design a better visual experience for your product.
Finally, always prepare a competitor analysis matrix where you list all your competitors along with their offerings/features. This report will help you understand the competition from a holistic viewpoint.

Bonus — 8 useful tools for everyday usage:

GetResponse — an email marketing platform that enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.

Manychat — visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features!

Crello — free graphic design editor that helps create images for social media, print, and other web-based graphics.

Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.

FlyWheel — is managed WordPress hosting built for designers and creative agencies.

Integromat — is a powerful automation tool that connects your apps and services to work smarter, not harder.

Leadpages — lets you build beautiful, high-converting websites, unlimited landing pages, pop-up forms you can add to your other websites.

FlowKit — allows designers to create frighteningly fast user flows within Sketch and Figma.

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