What are Dark Patterns in UX Design? Part 1 🎞
Courtesy of @arunpattnaik
A dark pattern is a user interface carefully crafted to trick users into doing things they might not otherwise do, such as buying insurance with their purchase or signing up for recurring bills ✨
Normally when you think of «bad design, ” you think of the creator as being sloppy or lazy — but without ill intent.
The 12 points/patterns below are taken from darkpatterns.org.
Good user experience design is about providing the users with seamless, enjoyable interactions with products. It has the user’s best interest in mind, and is not deceptive or sneaky in nature.
It’s pretty much when the designers/planners failed to anticipate a certain scenario. It’s usually unintentional and might end up frustrating the user in worst case.
Dark UX is a misleading or otherwise deceptive decision that tries to exploit human psychology to get users to do things they don’t really want to do.
❔ Trick Questions:
While filling in a form you respond to a question that tricks you into giving an answer you didn’t intend. When glanced upon quickly the question appears to ask one thing, but when read carefully it asks another thing entirely.
🧺 Sneak into Basket:
You attempt to purchase something, but somewhere in the purchasing journey, the site sneaks an additional item into your basket, often through the use of an opt-out radio button or checkbox on a prior page.
🎫 Roach Motel:
You get into a situation very easily, but then you find it is hard to get out of it (e.g. a premium subscription).
😎 Privacy Zuckering:
You are tricked into publicly sharing more information about yourself than you really intended to. Named after Facebook CEO Mark Zuckerberg.
💲 Price Comparison Prevention:
The retailer makes it hard for you to compare the price of an item with another item, so you cannot make an informed decision.
Bonus — tools that may be useful in your designer way:
Flowkit — allows designers to create frighteningly fast user flows within Sketch and Figma.
Crello — the simplest online image editor. A simple but powerful tool to create awesome designs for any social media format — posts, covers, graphics, and posters using the best software on the web. It’s easy! A lot of animated designs.
Designmodo — a timesaving tool that helps create websites and email builders designed for developers, designers, marketers, and non-tech users.
Brand24 – is an award-winning app that helps you track & engage people talking about your company.
Caylent – provides custom DevOps solutions for companies at every stage, allowing your team to focus on revenue-generating features instead of infrastructure.
The Futur – is an online education platform loaded with content, courses, and tools to help you build better design skills and better creative businesses.
Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
Leadpages — lets you build beautiful, high-converting websites, unlimited landing pages, pop-up forms you can add to your other websites.