🗺What is a user journey? Courtesy of @anfisign
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🛑 First, I want to mention that «Personas» as a tool becomes most valuable only when it is tied up to a user journey. So let’s review what is a User journey and what types do we know?
🛑 What is it?
A scenario is an imaged situation that describes how a persona would interact with a product in a particular context to achieve its end goal(s)
A series of steps (4-12) in which a user solve its problem on a timeline skeleton.
🛑 2 types:
The way users currently interact with the product (or solve existing pain)
The way users can interact with the product (or will interact with a new product)
🛑 2 types of presentations: ➡️Simple ➡️Complex
➡️Simple one Includes:
➡️Complex one Includes:
📍Experiences at different time sessions, by different users’ paths all in the same flow
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