🤔 What should I do after a User Research?
Courtesy of @anfisign
4 most usual steps:
4️⃣ Usability Testing!
➡️ Concepting and organizing
After defining Brief and criteria you left us with a billions of ideas.
The question is: what should we pick the best ones? Here are few of my favorite methods to organize the ideas:
📍User Story Map
With a clear picture on your concept you can start wire framing
A freehand drawing on paper. The first visual brainstorming. The fastest way to lay down all your ideas to evaluate the best ones
After defining the product patterns start visualizing them in a gray scale in any graphical tool: Sketch, Figma, Adobe XD. Don’t design UI yet.
“If a picture is worth a thousand words, then a prototype is worth 10,000”.
After creating HI-FI screens, use Invison, Marvel or Framer to link all the screens due to your scenario.
Prototyping helps to focus on structure and functionality of the site instead of visual elements
➡️ Usability Testing!
Understand how real users interact with the product, what problems they face.
Typical test Metrics:
📍Successful Task Completion.
📍Time On Task
Webflow – all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
Funnelytics – an incredible tool that helps you build the best marketing funnel mapping.
Be free to send us any feedback by reply or reach using DM on Instagram