{
  "record_type": "Actual selected launch copy",
  "brand": "Ethos Car Care",
  "creative": "1589",
  "recorded_launch_receipt_at": "2026-10-01T01:36:53.172621+00:00",
  "primary_text": "Every coating brand says graphene now. Most of it is label noise, and you already know that. Here is the one part that holds up in the real world. Graphene moves heat off the paint better than ceramic-only. A cooler panel lets drops bead and roll instead of drying in place. With cold September nights, that is every morning's dew on every daily driver in the driveway. So judge it per car. One 16oz bottle covers 3-4 average-sized vehicles, spray and wipe, 30-60 minutes each. Standalone, or as a topper over the coating you already trust. Honest durability: 6-12 months. Right now it's Buy 2 Get 1 Free (Save 60%). Three bottles, 9-12 cars, a few Saturdays.",
  "link_headline": "3 Bottles, 9-12 Cars. Buy 2 Get 1 Free.",
  "source_body_concept": 1,
  "source_body_sha256": "790809b49448c8f23f9d929cce56a941e836d374815697d4126ebd2a000c46d2",
  "selected_message_sha256": "6af9a28013df31870e4a702c2786a52ec9d243ce87dd047925300d6625aff8a8",
  "canonical_launch_request_sha256": "17263ddc6a426035c3a466286c6aaa98030172bdd4b25f97627791191c4aa326",
  "source_to_launch_transformation": "Three double-paragraph breaks in concept 1 body text were collapsed to spaces. No other body-text change appears in the exact comparison.",
  "retained_creative_read_date": "2026-11-06",
  "selected_launch_text_matches_retained_creative_read": true,
  "scope": "The shared batch launch message selected for creative 1589 derives from concept 1. Concept 2 has a different authored draft body in authored-concept-02-copy.json. No human authorship is inferred for the selection or whitespace normalization. Historical product claims and offer belong to this advertising artifact, not current product terms or laboratory evidence."
}