{
  "brand": "Ethos Car Care",
  "channel": "Meta",
  "creative": "1589",
  "period_start": "2026-10-01",
  "period_end": "2026-10-12",
  "reporting_timezone": "America/Los_Angeles",
  "currency": "USD",
  "spend": 222.19,
  "attributed_purchase_value": 445.18,
  "purchases": 7,
  "roas": 2.0036,
  "attribution": "Explicitly requested seven-day click, one-day engaged video and one-day view; impression-date reporting; unified attribution setting disabled. One website pixel purchase action, without summing purchase aliases.",
  "decision": "The operator selected creative1589 for scaling and iteration on October20. A prior scaling-copy receipt exists; this package does not claim a new launch or subsequent performance.",
  "limits": [
    "One creative observation, not incremental or causal lift. No contemporaneous randomized control.",
    "The November6 native read is after the full requested historical window. Later platform restatement and refund/order reconciliation remain possible.",
    "Historical bidding partitions remain separately retained in legacy_snapshot, not relabeled as a fresh bidding breakdown.",
    "Not audited profit, Shopify order reconciliation or a guarantee of future results.",
    "The current creative image was retrieved from the same named ad on November6; historical byte identity at the original launch is not independently established."
  ],
  "generating_software_release": null,
  "human_edit_lineage": null,
  "legacy_snapshot": {
    "frozen_run_as_of": "2026-10-19",
    "analysis_date": "2026-10-20",
    "partitions": [
      {
        "regime": "bid-cap",
        "spend": 216.2,
        "revenue": 445.18,
        "purchases": 7.0
      },
      {
        "regime": "unknown",
        "spend": 5.99,
        "revenue": 0.0,
        "purchases": 0.0
      }
    ],
    "partition_basis": "Legacy local ad-day series, using purchase/omni-purchase extraction. USD5.99 unknown-regime spend remains included in that historical series. This is not a fresh API breakdown by bidding regime.",
    "freshness": "Some October12 rows were fetched October18 before the final click window elapsed. Kept as historical source context; the separate November6 native API observation below confirms the same money tuple after the window."
  },
  "source_kind": "native_meta_insights_api",
  "fetched_at": "2026-11-06T15:11:45.018104+00:00",
  "fetched_date": "2026-11-06",
  "purchase_action_type": "offsite_conversion.fb_pixel_purchase",
  "impressions": 17624,
  "inline_link_clicks": 137,
  "attribution_settings_history": "The current ad-set setting was captured separately. Daily historical attribution-setting history remains unknown."
}