Google Ads for Real Estate Teams

Path 1 · DIY

Install the system yourself

Wire call tracking, build intent-based search campaigns, and stop wasting budget on Smart Campaigns. For service-business owners with 2-3 hrs/week for marketing.

Get the AI Agentic System

55% of your ad budget goes to Zillow for buyer leads that close at 2-3%

Zillow Premier Agent costs $2,500/mo — 55% of your total marketing spend. You generate 100+ leads/month across all sources but the internet lead close rate is pathetic. Your agents are drowning in unqualified buyer inquiries.

Buyer keywords on Google pit you against Zillow and Redfin

You're bidding on 'homes for sale Tampa FL' at $3-5 per click, competing against portals with $100M+ marketing budgets and better landing pages. Your IDX pages can't compete with their search experience.

Seller leads are gold — but $15-25 per click and your landing pages bounce at 95%

Seller leads are worth 10x buyer leads but 'sell my house Tampa' keywords cost $15-25 per click. Your kvCORE landing pages are built for buyers, not sellers. Google Analytics shows a 95% bounce rate from seller ad traffic.

Your agents will leave if you can't feed them leads

A real estate team lives and dies on lead flow. If your agents aren't getting enough opportunities, they'll jump to a team that feeds them better. Your lead gen system is your retention strategy.

Operator profile

A real estate team spending $4,500/mo across channels ($1,200 on Google)

Starting point
Seller leads/month from Google: 2-3. Zillow dependency: $2,500/mo (55% of budget).
What changed
Segmented seller vs buyer campaigns, installed multi-touch attribution through the MLS system, and added ZIP-targeted landing pages per agent territory.
Outcome
Seller leads/month from Google → 10+ with dedicated seller campaigns. Zillow dependency → $0 — replaced with owned lead gen.

Path 3 · Done-For-You

Have us run it for you

Full ad ops for service businesses — Google + LSA + Meta + call routing + booked-job CRM integration. For $10K+/mo spenders who'd rather close jobs than manage campaigns.

Book a fit call

Operator profile

A luxury-focused real estate team (5 agents, $600K GCI) spending $3K/mo on Google only

Starting point
Generic 'homes for sale' campaigns bouncing off IDX pages at 92%, no seller lead flow, team leader hand-building home valuation pages in Wix.
What changed
Replaced IDX search traffic with the Landing Page System — dedicated seller valuation pages by neighborhood, home value request forms tied to CRM, and seller-intent keyword clusters.
Outcome
Seller appointment requests climbed to 14/month at $95 per request, team signed 6 new listings from Google in the first 90 days, zero Zillow dependency from day one.

6 weeks to neighborhood-specific seller pages live

Operator profile

A 20-agent brokerage team spending $9K/mo across Google, Meta, and Zillow

Starting point
Agents fighting over leads in a shared CRM, team leader unable to show which channel produced the $12K commission closings, Zillow consuming 45% of budget with 3% close rate.
What changed
Fed closed-deal commission values back to Google as offline conversions via the AI Agentic System, re-segmented Search into buyer vs. seller flows per agent, and set commission-weighted bid targets.
Outcome
Closed-deal attribution proved Google seller campaigns at 4.2× ROAS vs. Zillow's 1.1×, team cut Zillow by 60% and reinvested into Google, agent retention improved when leads routed by performance.

12 weeks — needs 60+ days of closed-deal data to calibrate

You Pay Zillow $2,500/mo for Leads With a 2-3% Close Rate. You Need Seller Leads, Not More Unqualified Buyer Inquiries.

Pick how you want to work with us

Install the system yourself

The numbers in your market

Sound familiar?

55% of your ad budget goes to Zillow for buyer leads that close at 2-3%

Buyer keywords on Google pit you against Zillow and Redfin

Seller leads are gold — but $15-25 per click and your landing pages bounce at 95%

Your agents will leave if you can't feed them leads

Real voices, real frustration

What operators in this situation typically achieve

A real estate team spending $4,500/mo across channels ($1,200 on Google)

The recommended product sequence

Seller Landing Pages That Convert

AI Agentic System — Flagship

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Have us run it for you

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