--- title: "The Search Conversion System" description: "The average search account leaks 15-30% of spend on irrelevant clicks while targeting only 15-20% of its addressable market. The Six-Phase Campaign Architecture fixes both — built from 90+ search accounts and 160+ total accounts managed. One DTC brand used this exact system to scale from $21K to $336K/month at 3.8x true ROAS on non-brand search alone." tier: "professional" price: "$997" url: "https://tegra.co/store/google-ads-search-conversion-system" framework: "The Six-Phase Campaign Architecture" --- # Sales Page: The Search Conversion System --- ## Hero Eliminate search waste. Scale what actually converts. The average search account leaks 15-30% of spend on irrelevant clicks while targeting only 15-20% of its addressable market. The Six-Phase Campaign Architecture fixes both — built from 90+ search accounts and 160+ total accounts managed. One DTC brand used this exact system to scale from $21K to $336K/month at 3.8x true ROAS on non-brand search alone. [Choose Your Tier - From $997] *Blueprint: the curriculum. Agent Codebase: the same system + 31 commands that run the pipeline for you.* --- ## Credibility - **90+** search accounts managed - **15-30%** typical waste reduction - **$336K/mo** largest account scaled --- ## The Three Problems Killing Your Search Campaigns 84% of advertisers use fewer than 50 negative keywords. The median brand targets 15-20% of its addressable market. 90% of RSAs are generic headline soup where every ad could belong to a competitor. These aren't three problems. They're symptoms of one root cause: no architecture underneath the campaigns. One DTC brand was stuck at $21K/month — single PMax, no match-type separation, no negatives. Their reported "4.2x ROAS" was inflated by branded traffic converting at 12x while prospecting search barely broke even. After rebuilding: $336K/month, with non-brand search at 3.8x true ROAS. The difference wasn't budget. It was architecture. --- ## How the Six-Phase Campaign Architecture Works Six phases. Each builds on the last. Skip one and the others underperform. 1. **Structure** — Single-theme ad groups organized by intent, not catalog. Four Pocket Architecture separates Branded Search, Prospecting Search, Branded Shopping, Prospecting PMax. Quality scores climb from 5-6 to 8-10. 2. **Expand** — Run the 21-query keyword protocol to discover 1,300-2,500 keywords. Map across 7 intent layers. Generate 380-620 angles with BOFU/MOFU/TOFU classification. 3. **Analyze** — 25 RSA headline candidates per ad group, scored on a 100-point rubric. Three RSAs per cluster with distinct personalities (Authority, Transformation, Value). Median lift: 1.8x → 3.4x ROAS. 4. **Refine** — Build negative architecture to 200+ terms using the 3-list shared set system. Accounts with 200+ negatives see 67% lower CPA. Add placement exclusions — recovers 10-35% of budget on Day 1. 5. **Compete** — Run the 17-phase Competitor Decode to reverse-engineer competitor messaging, detect A/B tests, score Blue Ocean opportunities, build counter-positioning. One client captured $22K/month from competitor traffic. 6. **Harvest** — Budget pacing, hourly bid adjustments, extensions, and the 30-minute Monday review that compounds results every week. --- ## What's Inside **Module 1: Search Campaign Architecture** — Single-theme ad groups, Four Pocket structure, naming conventions, Quality Score diagnostic system with component-level triage. **Module 2: The 21-Query Keyword Protocol** — 21 queries executed in sequence. 1,300-2,500 keywords. BOFU/MOFU/TOFU classification with 7-layer angle system and 40 shopping modifiers. **Module 3: Funnel Classification & Angle Explosion** — Classify every keyword by buyer intent. Consolidate 380+ angles into 15-25 actionable segments with 4-stage deployment and budget allocation. **Module 4: The RSA Scoring System** — Angle clusters, 25-candidate generation, 100-point rubric, DKI rules, 3-RSAs-per-cluster strategy. Every headline earns its spot. **Module 5: Emotional Truth in RSAs** — 5-Question Extraction with depth scoring. VOC mining from Reddit, Amazon, support tickets. Three headline approaches that change how you write ads permanently. **Module 6: Match Strategy & Search Term Mining** — Phrase + Exact foundation. Jaccard similarity clustering for search term mining. Weekly mining cadence discovering 20-50 new opportunities/month. **Module 7: Negative Keyword Architecture** — The 3-list shared set system, 5-tier match-type assignment, n-gram analysis, cross-campaign negatives. The 200+ keyword strategy that delivers 67% lower CPA. **Module 8: The Competitor Decode System** — The 17-phase spy protocol: domain discovery, ad library extraction, longevity classification, messaging across 12 angles, A/B detection, landing page reverse-engineering, auction insights. **Module 9: Messaging Matrix & Counter-Strategy** — Red Ocean vs Blue Ocean classification. Blue Ocean scoring (0-100). Shadow weakness methodology. 10 proven counter-ad patterns. **Module 10: Extensions & Placement Exclusions** — Sitelinks, callouts, price extensions, structured snippets. YouTube (~17K), Display (~211K), and mobile app (~24K) exclusion protocols. **Module 11: RSA Performance Analysis** — Asset performance labels, ad strength correlation, the quantified cost of pinning (15% loss for 1 pin, 30% for 2+), opportunity detection from converting search terms. **Module 12: Budget Pacing & Weekly Optimization** — Linear pacing, overspend/underspend detection, hourly bid adjustments, 30-minute Monday checklist. **Module 13: Multi-Network Operating System (April 2026)** — The Shopping→Search flywheel (`feed-mine`), the 8-command Microsoft Ads Bing parallel stack, demand-gap discovery (`spy-demand-gaps` + `spy-demand-brief`), RSA generation v11.2, and the engine subsystem. Methodology in both tiers; commands ship in Agent Codebase. **Module 14: Search Mining + Autogrowth (2026-04)** — `search-mine` surfaces converting query clusters the account isn't yet bidding on, scored by opportunity and intent fit. `search-autogrow` runs the weekly mine → propose → promote loop (exact-match only, ledger-tracked, dry-run by default). `spy-refresh` re-pulls competitor stacks on a cadence and diffs against prior snapshots. Search framework refreshed end-to-end: exact-match only (phrase/broad never default), CPC floor/ceiling rules, IF-function ban, single DKI per RSA, headline composition standards, and stricter upload/update safeguards. **Bonuses included (both tiers):** RSA Headline Formula Library (50 formulas), Negative Keyword Master Lists (10 verticals, 100-200 negatives each), 50 RSA Headline Templates by Industry, Shopping Modifier Master List (40 triggers), Counter-Ad Copy Templates (10 patterns). --- ## The Data Behind This System Built from 90+ search accounts across 160+ total accounts. Every framework extracted from real campaign data. ### RSA Performance (38 Accounts) | Metric | Before (median) | After 60 days (median) | Improvement | |--------|-----------------|------------------------|-------------| | Search ROAS | 1.8x | 3.1x | +72% | | CTR on Search ads | 2.4% | 3.6% | +50% | | Quality Score (weighted avg) | 4.8 | 7.1 | +48% | | CPC on core keywords | $2.85 | $2.12 | -26% | ### Audience Intelligence (44 Accounts) | Metric | Before (median) | After 60 days (median) | Improvement | |--------|-----------------|------------------------|-------------| | Keywords targeted | 165 | 1,450+ | +779% | | Addressable market coverage | 18% | 72% | +300% | | CPA on newly discovered segments | baseline | -22% vs existing | -22% | ### Competitive Intelligence (33 Accounts) | Metric | Before (median) | After 60 days (median) | |--------|-----------------|------------------------| | Blue Ocean angles identified | 0 | 6 per market | | ROAS after repositioning | 2.1x | 3.4x | | CPA on counter-positioned campaigns | baseline | -28% vs standard | *Based on accounts spending $5K-500K/month, implemented 2023-2025.* --- ## Before and After | Before | After | |--------|-------| | 50-200 keywords picked from a tool | 1,300-2,500 keywords from the 21-query protocol | | 3 generic headlines recycled across ad groups | 45 unique headlines per cluster, scored on 100-point rubric | | 23 negatives, 15-30% budget waste | 200+ negatives with shared sets, 67% lower CPA | | Quality scores averaging 5-6 | Quality scores averaging 8-10 | | Zero competitive intelligence | 17-phase spy protocol with counter-positioning | | Budget blown by noon, empty by evening | Hourly pacing catching cheaper traffic | | Competing on price in Red Ocean auctions | Counter-positioned in Blue Ocean territory | --- ## Choose Your Implementation Depth Same curriculum at both tiers. The difference is whether you run the protocols manually or with the commands. | | Blueprint | Blueprint + Agent Codebase | |---|---|---| | Curriculum | 14 modules | 14 modules | | Templates | 15 | 15 | | Bonuses | 5 | 5 | | Agent Blueprint | Search Campaign Builder | Search Campaign Builder | | Production codebase | — | 31 commands, ~30 skills | | 21-Query Protocol | Manual (8-16 hrs) | `brand-onboard` (5-10 min) | | RSA generation + upload | Manual | `search-ad-create` v11.2 + `search-ad-upload` with auto-fix loop | | Competitive intel | Manual 17-phase protocol | `spy-search-ad` via Ads Transparency API + Metapi | | Negatives + extensions | Manual | API-deployed at account level | | Shopping→Search flywheel | Manual SQR review | `feed-mine` — auto-promote winners, auto-negative losers | | Demand-gap discovery | — | `spy-demand-gaps` + `spy-demand-brief` | | Microsoft Ads Bing stack | — | 8-command parallel stack | | Engine subsystem | — | `engine-status` + `engine-eval` | | Time to first output | 1-2 weeks | 2-3 days | | Guarantee | 30-day | 30-day | Cross-upgrade anytime for the $1,000 difference. --- ## Is This For You? **Yes, if you:** - Spend $10K+/month on Google Search and want more from the same budget - Have RSAs that feel generic and quality scores stuck at 5-6 - Target fewer than 500 keywords and suspect there's more market - Have fewer than 50 negatives (you're in the 84% majority) - Want the system, not scattered tips — and can spend 2-3 hours/week for 8 weeks **Not for you if:** - You haven't launched Google Ads yet - You only run Shopping/PMax with no Search component - Total Google Ads budget is under $3K/month (ROI math doesn't work) - You want someone to run it for you (see our DFY services) --- ## The Math **You invest**: $997 once. **At $10K/month search spend:** Placement exclusions + 50 negatives save $2,000-4,000/month. Full negative architecture + RSA rebuild saves $5,000-10,000/month. Audience expansion opens $5,000-15,000/month in new revenue. **At $25K/month:** Negative architecture alone recovers $3,750-7,500/month (15-30% waste). Competitive counter-positioning adds $5,000-22,000/month from competitor capture. **At $50K/month:** Full Six-Phase implementation recovers $15,000-25,000/month in waste + new revenue. Competitive campaigns add $10,000-22,000/month from Blue Ocean territory. **Break-even:** $33/day. Most accounts find that in the first hour of the negative keyword audit. --- ## 30-Day Implementation Guarantee Run the negative keyword audit from Module 7 on your account. When it surfaces $997/month or more in recoverable wasted spend — and in 160+ accounts, it always has — you'll know the system paid for itself in your first sitting. If it doesn't, email the completed audit and I refund every cent. Keep the templates either way. *Email galba@tegra.co. Refund processed within 48 hours.* --- ## Common Questions **"Which tier should I choose?"** Blueprint if you want the methodology and plan to implement manually. Agent Codebase if you want the commands that turn 8-16 hours of research into 5-10 minutes, generate scored RSAs programmatically, run the Bing parallel stack, and run `search-autogrow` weekly. Cross-upgrade anytime for $1,000. **"I already have an agency. Why do I need this?"** Open your account. How many negatives? Are RSAs angle-diverse or generic? Is search running on YouTube/Display? Can they show you their messaging matrix? If any of these fail, your agency isn't doing the work. This gives you the knowledge to hold them accountable — or replace them. **"I only spend $3-5K/month. Is it worth it?"** At $5K/month, 15% waste is $750/month. The negative keyword audit recovers that in the first week. Below $3K/month, implementation time isn't justified. **"How long does implementation take?"** Full system: 8 weeks at 2-3 hours/week. But impact is faster — placement exclusions save money Day 1, negatives show results within a week, RSA improvements land in 2-3 weeks. **"Will this work for my industry?"** Tested across e-commerce, SaaS, B2B services, health/wellness, professional services. The principles — single-theme ad groups, angle-diverse RSAs, negative architecture, competitive intelligence — work wherever Google Search Ads run. --- ## Build the Architecture Your campaigns already have the traffic and the budget. The only thing missing is the architecture that turns spend into system. | Blueprint | Blueprint + Agent Codebase | |-----------|---------------------------| | $997 | $1,997 | | 14 modules, 15 templates, 5 bonuses | + 31 commands, Bing parallel stack, Shopping→Search flywheel, search-mine + search-autogrow | | 30-Day Implementation Guarantee | 30-Day Implementation Guarantee | [Choose Your Tier - From $997] *One-time purchase. Lifetime updates. Cross-upgrade anytime.* **P.S.** — The negative keyword audit alone recovers $3,000-8,000/month for most accounts. Break-even: $33/day. Most find it in the first hour.