The exact negative keyword system behind 160+ ecommerce accounts. 10 industries. 3,500+ keywords. Every one earned its place by wasting real money.
0+
0+
0
0%
You're spending $10K/month on Google Ads and your search term report reads like a random word generator. "How to make skincare at home." "Nike shoe repair near me." "Wholesale bulk suppliers." None of these people will ever buy from you. But you're paying $1-3 per click for every single one of them.
You're bleeding money on ads and you can see it happening in real time. High clicks, zero conversions. Your search term report is 60% garbage queries and Google broad match is burning your budget on irrelevant searches you can't control.
Google now hides search terms for 28% of your paid search budget. The queries you can't even see are probably worse than the ones you can. Broad match triggers 3-5x more unique queries than it did two years ago. Phrase match CPCs are up 43% since 2023. PMax search themes are a black box - you can't control what triggers your ads. The only control lever you have left is negative keywords.
Here's the math that should keep you up at night. The average ecommerce account wastes 20-30% of spend on irrelevant clicks. On a $10K/month budget, that's $2,000-3,000/month going to people searching for jobs, free stuff, competitor products, DIY tutorials, and product repairs. That's $24,000-36,000/year. Burned. For clicks that had a zero percent chance of converting.
You've probably added a handful of negatives when you spotted something obvious in your search term report. Maybe 20 keywords. Maybe 50. You're tired of guessing which queries to block and drowning in information overload from YouTube tutorials that all contradict each other. Our average deployment is 400+ keywords per account, organized into a 5-tier system with match types assigned to every single keyword. The gap between "I added some negatives" and "I have a negative keyword system" is where your wasted budget lives.
Phrase match. Block searches for competitor brand names from triggering your ads. The Tesla accessories brand we manage blocks 85+ competitor name variations - including phonetic misspellings. One competitor name was burning $340/month in wasted clicks before we caught it.
Broad match. Block searches with fundamentally wrong purchase intent. Job seekers, free seekers, piracy, support complaints. 7 "always-apply" categories with 112 keywords that work for ANY ecommerce account. These are the layups.
Broad match. Block searches for products or services you don't sell. A pillow brand we manage was bleeding budget on "travel pillow" and "pet pillow" queries - related to pillows, completely irrelevant to their sleep products. This tier is where your industry-specific pack earns its value.
Phrase match. Block queries that use your keywords but mean something different. "Ceramic coating removal" for a brand selling ceramic coating. "Clean floor mats" for a brand selling floor mats. The query looks relevant. The intent is not.
Exact match. Block your own brand terms from non-brand campaigns. Without this, Google routes cheap brand traffic through your expensive non-brand campaigns. Most accounts lose 15-25% of non-brand efficiency to this leak alone.
The Negative Keyword Master Pack
3,500+ negative keywords organized into a complete system. 10 industry-specific packs. A universal pack that works for any ecommerce account. Campaign-type packs for Search, Shopping, and PMax. Match type assigned to every keyword - with a decision framework explaining why.
This isn't a blog list someone scraped together from Google's suggestions. It's the exact negative keyword architecture we deploy across 160+ ecommerce accounts. The conditional logic system tells you which keywords to apply and which to skip based on your specific brand. Because a DIY supply brand should NOT block "diy" - and a premium brand SHOULD block "cheap." Generic lists don't know the difference. This pack does.
Every day without a proper negative keyword system is another day paying for clicks from job seekers, DIY enthusiasts, and people looking for your competitors.
30-Day "Find the Waste" Guarantee
Upload the Universal Pack to your account. Run the Audit Checklist. If you don't find at least $47/month in wasted spend within your first sitting, email me the completed checklist and I'll refund every cent.
Every month without a proper negative keyword system is another $2,000-3,000 feeding Google's irrelevant traffic machine. The pack costs less than a single day of wasted clicks on most accounts.
Level up with these complementary products.
The average RSA has 15 generic headlines and the operator who wrote them knows they're mediocre. C.R.A.F.T. produces 45 scored candidates per cluster with a clear scoring framework — so you know which headlines to keep and which to kill before they even run. Built from 90+ search accounts. The performance difference shows up in Week 2.
The average search account leaks 15–30% of its spend on irrelevant clicks — not because the operator isn't trying, but because the structure allows it. The S.E.A.R.C.H. Framework fixes the architecture. Every protocol from 90+ accounts' worth of patterns, documented end-to-end so you can implement it systematically and stop patching problems one at a time.