Your full funnel, run by the team that built the system

The matchup comes down to how much you spend on paid media and how much you want us in your account:

Sub-$10K/month ad spend, technical team - start with the AI agents (free to try, $3-4 per completed run) or a self-deploy system ($4,997+). Same engineering quality at a fraction of the cost; you carry the judgment.

$10K-$50K/month, in-house team - the self-deploy products are usually the sweet spot. You own the codebase, your team runs the agents, and you get the system we use to run $10M+/month of paid execution ourselves.

One urgent question or a focused account audit - book a 90-minute consulting session ($1,500). Ruslan handles Google, Andrei handles Meta. Artifacts deployed during the call.

Building your own AI agent workforce - the 2-hour Agentic AI session with both founders ($3,000). Your agent org chart designed live, first specialist spec'd on the call, closed loop wired.

$50K+/month and you want execution outsourced - the done-for-you retainer ($5,000/month per channel + performance fee). Founder-executed across Google, Meta, and Klaviyo email. Live in 3 days.

If you're not sure, start with the free AI Max Audit. It scores your account across 5 dimensions / 40 criteria and recommends a path. No sales call, no card required.

The agent on this site is the same agent that ships inside the product. The difference is how you pay and what comes with it.

Trial / pay-per-run is built for occasional use, exploration, or sharing access with a partner agency. You pay $3-4 per completed run; you only pay for what ships. Errored runs aren't billed.

Wallet top-ups land in 2-4 seconds and your conversation resumes automatically - no page refresh, no copy and paste, no lost context.

Self-deploy product ($4,997+) is the full system at a flat lifetime price: every run unlimited forever, every command, every template, the full curriculum, the codebase you clone into your own stack, lifetime updates as we ship new releases. Unit economics flip past roughly 80 runs - past that, the product is cheaper.

Same agent. Different access model. The trial exists so you can watch the agent work on your live data before committing to the full system.

Two systems, one per channel:

Google Ads AI Agentic System ($4,997 / $19,997) - the flagship. Three-Phase Agency System curriculum, 6 operating modes (search, PMax, shopping, audit, research, creative).

The End-to-End Codebase tier deploys to three surfaces - Google Ads, Microsoft Ads, and Taboola - and ships a full landing page building suite (presell + offer page pipelines, review panel, theme registry) plus end-to-end creative production: static image ads and the AI video pipeline.

Meta Ads AI Agentic System ($4,997 / $19,997) - the complete AI creative agency for Meta ads. It researches what customers actually say, builds personas and validated angles, produces static and video ads behind quality gates, watches your competitors, and launches only with your approval.

The top tier ships the full production repo - 51 commands, 104 skills, 38 consolidated specialist agents - with lifetime updates.

Every product is lifetime access. Buy once, run forever, no subscription. Cross-upgrade pricing - pay the difference any time, no double-paying. The price you pay locks in for you and never increases, even when we raise it for future buyers.

When you have a specific, urgent question that doesn't justify a full retainer but you don't want to figure out alone.

A 90-minute live session with Ruslan Galba (Google Ads) or Andrei Lunev (Meta) inside your actual account.

Artifacts get deployed during the call - multi-feed segmentation, brand exclusions, audience builds, AI rewrites, attribution patches, RSA rewrites. You leave the call with the fix already shipped.

$1,500 once. Most operators who book a session pay it back inside the same call - we deploy something that recovers more than the fee before we hang up. If you decide afterward you'd rather have us run the channel standing, the $1,500 credits toward DFY onboarding.

We only sell consulting on channels we run ourselves - so the operator on the call is the one who's been running that channel for years. And if your question is bigger than one channel - how to wire agentic AI through your whole operation - that's the 2-hour Agentic AI session with both founders ($3,000).

The founders run your channels, with our own AI system doing the production work. Not pods, not a junior account manager, not a project manager talking to a contractor in another time zone.

Ruslan Galba runs Google Ads. Andrei Lunev runs Meta. Alex Tsareu runs Klaviyo email. The same three operators who built the agentic systems on /store are the ones inside your account every day.

That's deliberate. The systems we run are dense - every Performance Max asset slot filled to spec, feeds segmented by price tier and buyer intent, brand exclusions worked out from the CAC you can afford, a 13-point quality check on every single creative.

Handing that to a junior breaks it. So we don't.

Every change in your account ships with senior judgment behind it. Every approval gate is operator-reviewed. Every audit, restructure, and creative refresh is signed off by someone who's done that motion on $10M+/month of live spend before yours.

$5,000/month per channel + a performance fee on ad spend - per channel so each one stands on its own P&L. Monthly cancel, no annual commits.

Per channel, per month: 250-1,000 ads, 10-25 pre-sale pages, and 15+ Klaviyo email campaigns. Volume comes from the agentic system; judgment comes from the founders.

The system handles the heavy lifting - keyword cluster research via DataForSEO, audience and pain mining from real subreddit and community data, brief generation against the 13-Point Creative v10.5 framework, asset compositing for image and video, kinetic captions, multi-aspect generation (9:16 / 16:9 / 1:1), and direct API deployment into the Meta Marketing API, Google Ads API, and Klaviyo.

The founders absorb the calls. Which angles ship and which get killed. Which audiences scale and which get throttled. Which feed segments take budget. Every action surfaces in a review queue with the full change set, and one of us approves or rejects every move before it touches your account.

Volume without judgment is spam. Judgment without volume is what every senior consultant becomes when they leave the agency. Pairing them is the entire point - so you stop having to pick.

Yes - and the system is designed for it. Most of our DFY accounts started somewhere else first.

Every dollar you spend with us stacks toward DFY onboarding. Buy a product first, decide later you want us to run it - the retainer onboarding fee is offset by what you already paid.

Book a consulting session, decide you want the channel standing - same treatment. We track every cent and charge the difference; you never pay the full amount twice.

Lifetime products stay yours regardless. There's no "if you stop the retainer you lose the codebase" gotcha. The system files live in your environment whether or not we're operating the channel for you. We hand off cleanly when accounts graduate; we don't hold systems hostage.

AI agents - start the moment you load the page. First run completes in about 6 minutes for the simpler agents. No card to load a wallet.

Products - instant access to the curriculum, templates, and (Codebase tiers) the Git repo. Most operators are running their first command within the first afternoon.

Consulting - sessions usually book within the same week. Live deployment of artifacts during the 90 minutes.

Done-for-you retainer - 3-day live timeline. Day 1: audit tracking (GA4, server-side conversion API, attribution model), feed structure, and existing creative.

Day 2: pre-sale page archetypes drafted, feed segmentation and brand-exclusion matrices derived, RSAs and PMax asset groups start drafting. Day 3: live campaigns deployed with tCPA / tROAS bid controls already in place, first batch of pre-sale pages live, Slack channel open.

No long contracts on anything. Products are lifetime. Consulting is one-time. The retainer is monthly cancel - no annual commits, no setup fee, no long-term lock. You shouldn't need a sales call to learn what something costs - and you shouldn't be locked in if it stops working.