AI-first performance marketing

We run Meta and Google Ads with AI systems built for disciplined scale.

Meta: bid caps with high-volume AI creative testing. Google: segmented feed architecture, pre-sell systems, and tailored search deployment via APIs.

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$0M+

Monthly spend managed

Brands scaled

AI creatives launched

0K+

Feed variants optimized

Founders

Meet the operators behind Tegra

Both founders work directly in live accounts, publish practical insights, and maintain a performance-first operating standard.

Andrei Lunev

Meta Ads + AI

Scaling Meta ads with creative volume systems and bid-cap controls for consistent CAC.

See my work on X Follow

Ruslan Galba

Google Ads + AI

Scaling Google Ads with segmented feeds, AI rewrites, and search architecture automation.

See my work on X Follow

Execution system

How we run campaign execution

Every change follows a clear loop: structured testing, measured promotion, and consistent account governance.

Step 1

Meta: high-volume creative generation

We launch high-volume AI creative angle sets, then route budget into proven winners under strict bid-cap control.

Step 2

Google: segmented feed architecture

We segment Shopping into TOFU, MOFU, and BOFU lanes, rewrite feed attributes by intent, and evaluate each lane independently.

Step 3

Automated deployment via APIs

We deploy tailored search assets through API workflows to maintain speed, consistency, and clean account structure.

Proof

Representative performance snapshots

Examples below reflect the operating patterns we use across Google and Meta engagements.

Google AdsDTC Fashion10 weeks$210k total

Multi-feed funnel segmentation for apparel scale

Challenge: One Shopping feed mixed TOFU/MOFU/BOFU traffic under the same structure, weak title variation, and poor query control.

What we changed

1. Rebuilt catalog into segmented feed architecture by funnel stage (TOFU/MOFU/BOFU).
2. Used AI to rewrite titles, descriptions, and key attributes under angle-specific messaging.
3. Launched parallel feed tests in Google Merchant Center with strict control groups.
4. Added collection-level search ad build-outs with tailored RSAs mapped to product intent clusters.

Outcome: Query quality improved, margin erosion from broad Shopping reduced, and scale resumed without relying on aggressive bid inflation.

Meta AdsConsumer Beauty8 weeks$180k total

High-volume AI creative testing with bid caps

Challenge: Creative fatigue every 10-14 days and unstable CAC spikes whenever spend was increased.

What we changed

1. Generated and launched hundreds of AI-assisted image/video creatives across angle families.
2. Applied bid-cap controls to keep scaling disciplined while testing large creative batches.
3. Structured rapid cut/keep cycles based on thumb-stop, hold-rate, and conversion depth.
4. Recycled winning concepts into second-generation variants instead of one-off winners.

Outcome: Account moved from reactive creative swaps to a repeatable testing engine with steadier acquisition costs at higher spend levels.

Google AdsHome & Living12 weeks$340k total

Search + Shopping system for high-SKU catalog

Challenge: Strong brand demand but weak non-brand capture, with generic shopping titles and underdeveloped search coverage.

What we changed

1. Built AI-led feed angle variants by intent and seasonality across multiple feed streams.
2. Introduced collection/product-specific RSA frameworks with stronger relevance and message match.
3. Mapped query classes to distinct acquisition lanes to isolate budget by margin profile.
4. Ran feed and ad copy tests as coordinated experiments instead of isolated channel changes.

Outcome: The account unlocked consistent non-brand contribution while preserving efficiency on branded demand.

Offer ladder

Choose your level of support

Start with products, then move into membership, advisory, consulting, or full execution as needed.

One-time

DIY Products

Self-serve

Tactical playbooks and templates for teams executing ads in-house.

Browse Products

$97/mo

Starter Membership

Always-on access

Access all current and future starter-tier products while active.

View Membership

$1,997/mo

Premium Advisory

Monthly strategy layer

Monthly strategy call plus starter access and implementation lane.

View Premium

$1,000 / 90 min

Consulting Calls

Single deep dive

Single deep-dive call for either Google Ads or Meta Ads.

Book Consulting

Custom engagement

Agency Partnership

Done-for-you

Done-for-you execution for brands that want scale without in-house lift.

Work With Us

Live on X

Follow our in-market thinking

Daily notes from active campaign work, testing decisions, and operating insights from both founders.

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Discovery call

Need a clear growth path for your accounts?

Book a short discovery call and we will map practical opportunities based on your current setup.