Google Ads Consulting

Google Ads: Feed, pre-sell, and search architecture call

A focused 1:1 Zoom session for operators who want segmented feed systems, stronger pre-sell alignment, and tailored search execution.

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Who This Is For

Shopping spend is high but quality and stability are inconsistent
You need segmented TOFU / MOFU / BOFU feed architecture
You want pre-sell and search systems aligned to intent, not generic ad templates
You are ready to run a disciplined weekly testing cadence

Who This Is NOT For

You want generic account audits without implementation depth
You are not ready to iterate feed versions and pre-sell angles continuously
You prefer one-off campaign changes over system architecture
You want shortcuts instead of a repeatable operating model

Program

What we cover in depth

Module 1: Feed Segmentation Foundations

Why single-feed setups cap performance

• How blended intent traffic creates unstable query quality
• Why segmentation is required for reliable optimization
• How TOFU / MOFU / BOFU feed lanes improve control

Segment architecture design

• Structuring feed labels and segment layers in Merchant Center
• Separating angle-based inventory without catalog chaos
• Defining lane responsibilities by conversion depth

Module 2: AI Feed Rewrites That Convert

Attribute rewrite systems

• How to rewrite titles, descriptions, and key attributes by angle
• Building feed multiplication logic for controlled variant testing
• Quality safeguards to keep output compliant and deployable

Variant prioritization

• How to select rewrite sets worth deploying first
• Collision prevention between variants and original catalog entries
• How to evaluate rewrite performance correctly

Module 3: Pre-sell System Design

Pre-sell page architecture

• Using advertorial, comparison, and listicle structures by intent
• How to map pre-sell page types to campaign objectives
• How to keep message continuity from ad to page to PDP

TOF PMax support

• Building one asset group per page type where appropriate
• How to structure pre-sell routing and campaign naming cleanly
• What to track so pre-sell pages improve paid efficiency

Module 4: Search Architecture by Product and Collection

Tailored search ad systems

• Generating product-level and collection-level RSA frameworks
• Using angle-specific messaging for query classes
• How to prevent generic copy drift at scale

Routing and control

• How to route query classes between Search and Shopping
• How to structure campaigns so data remains decision-ready
• How to avoid cannibalization and signal overlap

Module 5: Deployment Through APIs

Speed without chaos

• How to deploy feed and campaign updates quickly via API workflows
• Logging and naming standards that preserve control
• How to keep rollback paths for safe iteration

Operational reliability

• Dry-run and validation practices before live updates
• Error-handling and recovery strategies for deployment failures
• Maintaining consistency across multiple campaign layers

Module 6: Weekly Testing Cadence

Decision framework

• How to evaluate feed variants and pre-sell lanes objectively
• Promotion and kill rules by economics, not gut feeling
• Cadence planning for sustained learning velocity

Scaling winners

• How to scale validated segments without destabilizing account quality
• Budget redistribution logic across intent lanes
• Seasonal and catalog-shift adjustment methods

Module 7: Live Account Workshop

Hands-on application

• Translating the architecture directly into your account
• Prioritizing immediate changes for the next 14 days
• Building your implementation checklist in-session

Tracking and diagnostics

• Which metrics to trust for segmented systems
• How to monitor feed, pre-sell, and search together
• How to spot and fix bottlenecks quickly

Module 8: Q&A and Advanced Scenarios

Open advisory

• Direct answers for your account constraints and priorities
• Scenario planning for budget, market, and catalog changes

Exclusive bonus

Google Ads operating templates and deployment framework

You receive execution templates for segmented feed planning, pre-sell alignment, and search ad structuring so you can implement immediately after the session.

• Feed segmentation planning sheet (TOFU / MOFU / BOFU)
• Pre-sell page-to-campaign alignment template
• Product and collection-level search copy framework

Coaching format

How the session is delivered

This is a 1-on-1 Zoom call. First we align the architecture and decision model. Then we work directly on your account priorities and define the implementation sequence. You leave with a concrete execution plan, not abstract advice.

Book call link