You inherited a campaign structure someone else built — or you built it yourself two years ago when volume was different. Now it has dozens of campaigns, competing asset groups, a single unsegmented feed, and search terms bleeding across match types.
The result is predictable: rising CPCs, unstable ROAS, and a growing gap between what your Shopping spend should produce and what it actually delivers. You know the account needs restructuring, but every change feels risky because there is no architecture underneath — just accumulated decisions.
This session replaces guesswork with structure. We rebuild the decision model for your feed, search, and campaign layers — in your account, live, with a concrete implementation sequence you can execute immediately.