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Google Ads Consulting

Rebuild your Google Ads architecture in one session

$1,000 / 90 minutes — includes templates and session recording. Feed segmentation, dozens of pre-sale landing pages per month, search structure, and API deployment workflows — we work through your live account together in a focused 1:1 deep-dive. The objective is a clear implementation sequence, not abstract strategy. You leave with a concrete plan and the templates to execute it.

Google AdsShoppingPMaxSearchMerchant CenterGA4GTMLooker Studio

Most operators run Google Ads on inherited structure

You inherited a campaign structure someone else built — or you built it yourself two years ago when volume was different. Now it has dozens of campaigns, competing asset groups, a single unsegmented feed, and search terms bleeding across match types.

The result is predictable: rising CPCs, unstable ROAS, and a growing gap between what your Shopping spend should produce and what it actually delivers. You know the account needs restructuring, but every change feels risky because there is no architecture underneath — just accumulated decisions.

This session replaces guesswork with structure. We rebuild the decision model for your feed, search, and campaign layers — in your account, live, with a concrete implementation sequence you can execute immediately.

Who This Is For

  • Shopping spend is high but quality and stability are inconsistent
  • You need segmented TOFU / MOFU / BOFU feed architecture
  • You want pre-sell and search systems aligned to intent, not generic ad templates
  • You are ready to run a disciplined weekly testing cadence

Who This Is NOT For

  • You want generic account audits without implementation depth
  • You are not ready to iterate feed versions and pre-sell angles continuously
  • You prefer one-off campaign changes over system architecture
  • You want shortcuts instead of a repeatable operating model

Program

The full session agenda

Module 1: Feed Segmentation Foundations

Why single-feed setups cap performance

  • How blended intent traffic creates unstable query quality
  • Why segmentation is required for reliable optimization
  • How TOFU / MOFU / BOFU feed lanes improve control

Segment architecture design

  • Structuring feed labels and segment layers in Merchant Center
  • Separating angle-based inventory without catalog chaos
  • Defining lane responsibilities by conversion depth

Module 2: AI Feed Rewrites That Convert

Attribute rewrite systems

  • How to rewrite titles, descriptions, and key attributes by angle
  • Building feed multiplication logic for controlled variant testing
  • Quality safeguards to keep output compliant and deployable

Variant prioritization

  • How to select rewrite sets worth deploying first
  • Collision prevention between variants and original catalog entries
  • How to evaluate rewrite performance correctly

Module 3: Pre-sell System Design

Pre-sell page architecture

  • Using advertorial, comparison, and listicle structures by intent
  • How to map pre-sell page types to campaign objectives
  • How to keep message continuity from ad to page to PDP

TOF PMax support

  • Building one asset group per page type where appropriate
  • How to structure pre-sell routing and campaign naming cleanly
  • What to track so pre-sell pages improve paid efficiency

Module 4: Search Architecture by Product and Collection

Tailored search ad systems

  • Generating product-level and collection-level RSA frameworks
  • Using angle-specific messaging for query classes
  • How to prevent generic copy drift at scale

Routing and control

  • How to route query classes between Search and Shopping
  • How to structure campaigns so data remains decision-ready
  • How to avoid cannibalization and signal overlap

Module 5: Deployment Through APIs

Speed without chaos

  • How to deploy feed and campaign updates quickly via API workflows
  • Logging and naming standards that preserve control
  • How to keep rollback paths for safe iteration

Operational reliability

  • Dry-run and validation practices before live updates
  • Error-handling and recovery strategies for deployment failures
  • Maintaining consistency across multiple campaign layers

Module 6: Weekly Testing Cadence

Decision framework

  • How to evaluate feed variants and pre-sell lanes objectively
  • Promotion and kill rules by economics, not gut feeling
  • Cadence planning for sustained learning velocity

Scaling winners

  • How to scale validated segments without destabilizing account quality
  • Budget redistribution logic across intent lanes
  • Seasonal and catalog-shift adjustment methods

Module 7: Live Account Workshop

Hands-on application

  • Translating the architecture directly into your account
  • Prioritizing immediate changes for the next 14 days
  • Building your implementation checklist in-session

Tracking and diagnostics

  • Which metrics to trust for segmented systems
  • How to monitor feed, pre-sell, and search together
  • How to spot and fix bottlenecks quickly

Module 8: Q&A and Advanced Scenarios

Open advisory

  • Direct answers for your account constraints and priorities
  • Scenario planning for budget, market, and catalog changes

Session reviews

What past consulting clients say

Google Ads Session
I walked in with a single Shopping campaign doing $40K/month and walked out with a three-tier feed architecture mapped to TOFU, MOFU, and BOFU. Ruslan literally drew the segmentation on screen and we built the spreadsheet together. Launched it the following Monday and saw a 22% drop in wasted spend in the first month.
DH

Derek Holloway

Founder, Ridgeline Supply Co.

Google Ads Session
I almost didn't book because $1K for 90 minutes felt steep. Then Ruslan rewrote 14 of my product titles live using his AI feed method and explained exactly why each change would match higher-intent queries. My CTR on those SKUs went from 1.8% to 3.4% in the first month.
PV

Priya Venkatesh

Ecommerce Director, Sana Wellness

Google Ads Session
We had no pre-sell pages. Zero. Ruslan showed me how to align landing page messaging to feed segments so each audience tier gets a different experience. Left with the alignment template filled out for our top 30 products and a clear build order.
TG

Tom Gallagher

Head of Growth, Copper & Thread

Google Ads Session
Our search campaigns were a mess -- 200+ ad groups, no real structure, cannibalization everywhere. In one session Ruslan reorganized the entire account into his search architecture framework. Took me a week to implement but ROAS jumped from 3.1x to 4.6x.
MC

Mariana Costa

PPC Manager, Luminos DTC

Google Ads Session
Before the session we'd launch a campaign and just hope. Now we run structured weekly tests with clear kill criteria and it feels like a completely different discipline.
CD

Corey Dawson

Co-founder, Oakpoint Provisions

Google Ads Session
I came in asking about Performance Max and Ruslan spent the first 20 minutes showing me why my feed was the bottleneck, not the campaign type. We rebuilt my supplemental feed with AI-generated descriptions and deployed it through the API before the session even ended. That kind of hands-on work is rare.
NO

Nina Okoro

DTC Brand Manager, Vello Athletics

Google Ads Session
We left the session with a prioritized 6-week roadmap, the feed segmentation sheet populated with our actual data, and a search copy framework I still use every week. Ruslan doesn't just tell you what to do -- he builds the implementation plan with you in real time.
EP

Elliot Park

Marketing Lead, Orion Home Goods

Google Ads Session
We sell 4,000 SKUs and our feed was basically product name plus price. Ruslan showed me the multi-feed segmentation approach and three months later our Shopping revenue is up 38% on the same budget.
SL

Sarah Lindqvist

CEO, Birch & Craft Supply

Exclusive bonus

Templates included with your session

You receive execution templates for segmented feed planning, pre-sell alignment, and search ad structuring so you can implement immediately after the session.

  • • Feed segmentation planning sheet (TOFU / MOFU / BOFU)
  • • Pre-sell page-to-campaign alignment template
  • • Product and collection-level search copy framework

Format: 1-on-1 Zoom call. First we align the architecture and decision model. Then we work directly on your account priorities and define the implementation sequence. You leave with a concrete execution plan, not abstract advice.

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