Editorial

Published thinking from active accounts

Test results, tactical breakdowns, and decision frameworks — written directly from the Google Ads and Meta Ads campaigns we operate every week.

Systematic framework to audit Google Ads accounts and identify wasted budget - the same process used on 100+ accounts.

A comprehensive 50-point checklist we use to audit Google Ads accounts before taking them over. Free download.

Templated product titles trigger Google's near-duplicate detection, costing merchants up to 139% in organic shopping revenue.

Most advertisers treat feed labels and custom labels as either/or. They're layers in an architecture that can drive 15-30% ROAS improvement.

Google gives you 5,000 characters for product descriptions. Most brands use 100-200. Winners use 800-1,000 with 8-12 naturally integrated keywords.

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