4 ways to work with us. Pick the depth that fits.

Done-for-you here means founder-executed. Not pod-handed-off, not a junior account manager, not a project manager talking to a contractor in another time zone. Ruslan Galba runs Google Ads. Andrei Lunev runs Meta. Alex Tsareu runs Klaviyo email. The same three operators who built the agentic systems on the store page are the ones inside your account every day.

That's deliberate. The systems we run are dense - Performance Max asset specs with 5 short headlines / 5 long headlines / 1 short description / 4 long descriptions per asset group, multi-feed segmentation across price-tier × intent-tier matrices, brand exclusions derived from your CAC ceiling, RSAs with single-DKI composition rules, the 13-Point Creative Quality framework on every asset. Handing that to a junior breaks it. So we don't.

What it means in practice: every change in your account ships with senior judgment behind it. Every approval gate is operator-reviewed. Every audit, restructure, and creative refresh is signed off by someone who's done that exact motion on $10M+/month of live spend before yours.

The volume comes from the agentic system. The judgment comes from the founders. Both halves are required - and pairing them is the whole point.

Concretely, our local AI system handles the heavy lifting: keyword cluster research against DataForSEO, audience + pain mining from real subreddit and community data, creative brief generation against the 13-Point Creative v10.5 framework, page generation across eight presell formats, asset compositing for image and video, kinetic captions, multi-aspect generation (9:16 / 16:9 / 1:1), and direct API deployment into the Meta Marketing API, the Google Ads API, and Klaviyo. That's the work that used to take a 6-person pod three weeks - the system absorbs the production cost, so we compress it to days.

The founders absorb the calls. Which angles ship and which get killed. Which audiences scale and which get throttled. Which feed segments take budget and which land on a brand-exclusion list. Every action surfaces in a review queue with the full change set, and one of us approves or rejects every single one before it touches your account.

Volume without judgment is just spam. Judgment without volume is what every senior consultant becomes when they leave the agency. The point of pairing them is that you stop having to pick.

A pre-sale page is the page paid traffic lands on before it ever sees your product page. Its job is to do the heavy lifting your PDP can't: build the right angle, name the right pain, frame the right hook, then warm the click into a buyer.

We build them from SERP keyword clusters. The agent pulls the live search landscape with DataForSEO, scores audience intent at the cluster level, picks the format that matches that cluster's awareness stage, and ships a production-ready page in one of eight archetypes - advertorial, listicle, comparison, problem/solution, founder-story, demo-driven, ultra-direct, review-led. Every page passes a 115-point quality scan and a 100-point headline rubric before it ever runs traffic.

Why 10-25 a month? Because PMax and Demand Gen rotate. A single pre-sale page burns out inside a few weeks at meaningful spend; you need fresh angles in constant rotation. The systems we sell at /store let operators ship 1-2 of these a week themselves. We run the same systems internally - faster, with more iteration - and end up at the volume PMax and Demand Gen actually prefer. Enough variants that the algorithm has something to optimize against.

Three differences worth naming.

Speed of execution.Most agencies onboard in 4-6 weeks: audit one week, tracking the next, creative the third, and live by week six. We audit on day one and ship live campaigns by day three. That isn't shortcuts - it's that the agentic system carries the production load that used to need three separate meetings.

Who's actually in the account.A typical agency sells the founder on the sales call and hands the account to a pod. We don't have pods. The founder who pitched you is the founder running the channel. You're talking to the operator who built the system - not to someone reading it back.

Volume paired with judgment. Manual agencies cap out at what their team can physically produce. Pure-AI shops cap out at what nobody is reviewing. We pair an AI system handling the production load with a senior operator approving every move - which is how we ship 250-1,000 ads and 10-25 pre-sale pages a month without quality drift.

The trade-off: we don't take every account. The performance fee model means we have to believe the channel will scale. If it won't, the free AI Max Audit is the right place to start - and sometimes the honest answer is "you don't need us yet, here's what to fix yourself."

Per channelbecause Google, Meta, and Klaviyo are different operating models. We don't bundle them under a single retainer where one channel subsidizes another. You take the channels you want; each one stands on its own P&L and earns its keep.

Performance fee on spendbecause that's the cleanest incentive alignment in the industry. We earn more when you spend more - but only because you're scaling, which means we've won the channel. If we don't, you only owe the base. No long contracts. No annual commits. Monthly cancel, no questions.

The $5K base covers founder time, the agentic-system runtime, the API costs, and the production stack. The performance layer is the only thing tied directly to outcomes. Most of the $20K/month agency retainers we've replaced were charging more, doing less, and locked in for twelve months.

Day 1 - audit.We audit tracking (GA4, server-side conversion API, attribution model), feed structure if you're running Shopping, and existing creative if you're live on Meta. The output is a written brief - biggest leak first, then the queue.

Day 2 - production. Pre-sale page archetypes for your highest-intent SERP clusters get drafted, scored, and queued. Feed segmentation and brand-exclusion matrices get derived from your CAC ceiling. RSAs and PMax asset groups start drafting in parallel.

Day 3 - live. Campaigns deploy by end of day three, with tCPA / tROAS bid controls already in place and the first batch of pre-sale pages live. Your Slack channel is open. A senior operator responds inside 4 hours during business hours - faster for anything paid-related.

Week 1 wrap.First batch of creative ships through the Meta Marketing API, the first PMax feed segment goes live with explicit bid caps, and Klaviyo flows start firing if email is in scope. Live numbers on a shared dashboard from day three forward - you don't wait for an end-of-month report.

Three founder-run channels today:

Google Ads with Ruslan Galba - Search, PMax, Shopping feed segmentation, Demand Gen, audits, brand exclusions, RSAs, attribution rebuilds.

Meta Ads with Andrei Lunev - creative strategy, the full image and video pipeline (Sora 2, Veo 3.1, Kling 3.0, Fish Audio TTS + ElevenLabs), Advantage+ campaigns, retargeting, exclusions.

Klaviyo email with Alex Tsareu - the flow library, A/B-tested campaigns, pop-ups, image generation, daily iteration against live performance data.

Each channel is its own retainer at $5,000/month + performance fee. You can start with one channel and add others as they're ready. We won't push channels that won't earn - Meta with a $5K/month total ad budget rarely makes sense to retainer, and we'll say so on the discovery call.

Microsoft Ads (Bing), TikTok Ads, and YouTube programmatic are on the roadmap and we can route them through the consulting tier today. Klaviyo SMS sits inside the email retainer.

Yes - and the system is designed for that path. Most of the DFY retainers we run today started somewhere else first.

The free AI Max Audit gives you a written diagnostic and a recommended next step. The self-deploy products ($997 / $4,997+) put the full agentic system in your own hands at the codebase level. A $1,000 consulting session puts a founder live inside your account for 90 minutes with artifacts deployed during the call.

Every dollar you spend with us stacks toward DFY onboarding. Buy the product first, decide you want us to run it, and the retainer onboarding fee is offset by what you already paid. Book a consulting session, decide you want the channel standing - same treatment. We track every cent and charge the difference. You never pay the full amount twice.

Lifetime products always stay yours. There's no "if you stop the retainer you lose the codebase" gotcha - the system files live in your environment whether or not we're operating the channel for you.