Skip to content
Tegra
Log in

Editorial

Tactics, tests, and operating notes from live campaign work 

Structured insights on Google Ads, Meta Ads, and AI-enabled campaign systems.

Work With UsBrowse Products

Featured articles

Scaling Google Ads with AI: A Practical Guide

Learn how we use AI to rewrite product feeds, test multiple shopping angles, and launch search campaigns at scale with automation.

Ruslan GalbaRuslan Galba

How We Test 100+ Meta Ad Creatives Per Week

Our system for generating, launching, and analyzing high volumes of Meta ad creatives using AI APIs and bid-cap strategies.

Andrei LunevAndrei Lunev

The YouTube Attribution Problem (And How to Actually Measure Top-Funnel Impact)

Your YouTube campaigns aren't failing - your attribution model is. A measurement framework that reveals what dashboards hide about top-funnel impact.

Ruslan GalbaRuslan Galba

Latest articles

Thread·

Thread: Performance Max Feed Testing Strategy

A breakdown of how we test multiple feed variations in Performance Max campaigns without polluting your data.

Ruslan GalbaRuslan Galba

The Google Ads Scaling Roadmap - From Zero to $100K/Month

After analyzing 100+ e-commerce accounts, we found the specific sequence that scales Google Ads from $5K to $100K/month. Phase by phase, checkpoint by checkpoint.

Ruslan GalbaRuslan Galba
Guide·

2026 Google Ads Account Health Checklist

Systematic framework to audit Google Ads accounts and identify wasted budget - the same process used on 100+ accounts.

Ruslan GalbaRuslan Galba
Guide·

The Complete Google Ads Audit Checklist

A comprehensive 50-point checklist we use to audit Google Ads accounts before taking them over. Free download.

Ruslan GalbaRuslan Galba
Guide·

Google Shopping Feed Anti-Template Framework

Templated product titles trigger Google's near-duplicate detection, costing merchants up to 139% in organic shopping revenue.

Ruslan GalbaRuslan Galba
Guide·

The Google Shopping Multi-Feed Segmentation Guide

Most advertisers treat feed labels and custom labels as either/or. They're layers in an architecture that can drive 15-30% ROAS improvement.

Ruslan GalbaRuslan Galba
Guide·

The 150/850 Method: Google Shopping Description Template That Converts

Google gives you 5,000 characters for product descriptions. Most brands use 100-200. Winners use 800-1,000 with 8-12 naturally integrated keywords.

Ruslan GalbaRuslan Galba

Showing 7 of 7 posts

Ready to apply this to your accounts?

Choose done-for-you execution, advisory support, or product-led implementation.

Work With UsView Products