Editorial

Tactics, tests, and operating notes from live campaign work

Structured insights on Google Ads, Meta Ads, and AI-enabled campaign systems.

Featured articles

Learn how we use AI to rewrite product feeds, test multiple shopping angles, and launch search campaigns at scale with automation.

Our system for generating, launching, and analyzing high volumes of Meta ad creatives using AI APIs and bid-cap strategies.

A breakdown of how we test multiple feed variations in Performance Max campaigns without polluting your data.

A comprehensive 50-point checklist we use to audit Google Ads accounts before taking them over. Free download.

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