Editorial

Published thinking from active accounts

Test results, tactical breakdowns, and decision frameworks — written directly from the Google Ads and Meta Ads campaigns we operate every week.

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Featured articles

Jan 28·2 min read

google adsshoppingsearch

Scaling Google Ads with AI: A Practical Guide

Learn how we use AI to rewrite product feeds, test multiple shopping angles, and launch search campaigns at scale with automation.

Ruslan Galba

Jan 25·2 min read

meta adscreative

How We Test 100+ Meta Ad Creatives Per Week

Our system for generating, launching, and analyzing high volumes of Meta ad creatives using AI APIs and bid-cap strategies.

Andrei Lunev

Jan 20·13 min read

google adsmeasurement

The YouTube Attribution Problem (And How to Actually Measure Top-Funnel Impact)

Your YouTube campaigns aren't failing - your attribution model is. A measurement framework that reveals what dashboards hide about top-funnel impact.

Ruslan Galba

More from the blog

Thread·Jan 20·2 min read

google adspmaxshopping

Thread: Performance Max Feed Testing Strategy

A breakdown of how we test multiple feed variations in Performance Max campaigns without polluting your data.

Ruslan Galba

Jan 19·18 min read

google adssearchshoppingpmax

The Google Ads Scaling Roadmap - From Zero to $100K/Month

After analyzing 100+ e-commerce accounts, we found the specific sequence that scales Google Ads from $5K to $100K/month. Phase by phase, checkpoint by checkpoint.

Ruslan Galba

Guide·Jan 16·18 min read

google adsmeasurementpmax

2026 Google Ads Account Health Checklist

Systematic framework to audit Google Ads accounts and identify wasted budget - the same process used on 100+ accounts.

Ruslan Galba

Guide·Jan 15·3 min read

google adsmeasurement

The Complete Google Ads Audit Checklist

A comprehensive 50-point checklist we use to audit Google Ads accounts before taking them over. Free download.

Ruslan Galba

Guide·Dec 8·8 min read

google adsshopping

Google Shopping Feed Anti-Template Framework

Templated product titles trigger Google's near-duplicate detection, costing merchants up to 139% in organic shopping revenue.

Ruslan Galba

Guide·Dec 2·19 min read

google adsshoppingpmax

The Google Shopping Multi-Feed Segmentation Guide

Most advertisers treat feed labels and custom labels as either/or. They're layers in an architecture that can drive 15-30% ROAS improvement.

Ruslan Galba

Guide·Dec 4·12 min read

google adsshopping

The 150/850 Method: Google Shopping Description Template That Converts

Google gives you 5,000 characters for product descriptions. Most brands use 100-200. Winners use 800-1,000 with 8-12 naturally integrated keywords.

Ruslan Galba

Showing 7 of 7 posts

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