Tegra · Blog·6 articles·Updated weekly

Playbooks for performance marketers.

Every piece below was written by someone running a live Google or Meta account in the last 30 days. No content marketers, no AI slop, no thought leadership.

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AllPlaybookDiagnosticField notes

Editor's pick · this week

Updated weekly · Mondays

FeaturedDiagnosticMay 12, 2026 · 14 min

Why 61% of your PMax spend is going to branded search

Brand cannibalization on PMax is the most-discussed and least-fixed problem in DTC paid media. Most operators have a vague sense it's happening. Almost none have the data to prove it.

Ruslan Galba

Founder · Google Ads

Read full article →

Brand share · 2024 → 2026300+ brands · lifetime

Q1 24Q3 24Q1 25Q3 25Q1 26

PlaybookMay 5, 2026 · 22 min

How to build a feed that beats your competitors

Default Shopify product titles cost a 20% quality-score penalty on average. Here's the 152-point audit we run and the title rewrite formula that moves the needle.

Ruslan Galba→

PlaybookApr 28, 2026 · 16 min

The 8 landing page formats every DTC operator should test

The advertorial format outperforms generic PDPs on cold traffic by a consistent 1.8–2.4× in our dataset. Here's every format, when to use each, and the one most operators skip.

Andrei Lunev→

All dispatches · 3

01Playbook11 min

Bid caps from CAC ceiling — the math behind the cap

Most bid caps are set by feel. Here's the exact formula we use to derive a defensible max CPA from your gross margin and CAC ceiling — and why the ceiling needs to be different per asset group.

Why we ship 250–1,000 ads per month per account

The winning creative rate on cold-traffic Meta is roughly 1 in 8 at the concept level. That means you need to produce 8 to find 1 winner. The only way to scale winners is to scale tests.

Reading PMax: the diagnostic patterns operators miss

Three signals that are available in every Google Ads account right now, that most operators either ignore or misread — and what each one tells you about where your PMax budget is actually going.

Ruslan Galba

Apr 7, 2026

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Playbooks for performance marketers.

Editor's pick · this week

Why 61% of your PMax spend is going to branded search

How to build a feed that beats your competitors

The 8 landing page formats every DTC operator should test

All dispatches · 3

Bid caps from CAC ceiling — the math behind the cap

Why we ship 250–1,000 ads per month per account

Reading PMax: the diagnostic patterns operators miss

One tactical post a week. No fluff.

Have founders run your accounts.Or run them yourself.

Playbooks for performance marketers.

Editor's pick · this week

Why 61% of your PMax spend is going to branded search

How to build a feed that beats your competitors

The 8 landing page formats every DTC operator should test

All dispatches · 3

Bid caps from CAC ceiling — the math behind the cap

Why we ship 250–1,000 ads per month per account

Reading PMax: the diagnostic patterns operators miss

One tactical post a week. No fluff.

Have founders run your accounts.Or run them yourself.

Have founders run your accounts.
Or run them yourself.

Have founders run your accounts.
Or run them yourself.