Templates, frameworks, and implementation playbooks distilled from live account operations.
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Run the same 5-layer tracking audit we use on accounts spending $10K-$500K/month. Two hours, start to finish. You'll know exactly what's broken and what it's costing you.
Score your Google Ads across 5 pillars - campaign architecture, extensions, negative keywords, conversion setup, and budget health. The same framework from 400+ account audits, now yours to run.
The 5-dimension scoring system from 160+ Google Shopping audits and 500+ product feeds audited. Grade every title across search placement, coverage, originality, relevance, and execution - then fix the weakest dimension first.
All 3 starter-tier diagnostic tools in one package. Audit your tracking, account health, and product titles before optimizing.
The C.R.A.F.T. Protocol behind 90+ search accounts and 280+ keywords/account avg. 8 chapters. Every framework documented.
The 4-phase protocol behind $184M+ in managed Google Ads spend - engineered to turn Performance Max from a black box into a system you actually control. 160+ accounts. 8 chapters. Every setting, asset, and optimization decision documented.
The intelligence framework behind 18 months of competitive tracking across 160+ accounts. 12 angle classifications. 5 phases. The complete system for decoding competitive strategy and finding positioning territory nobody else has claimed.
Score your titles with the Product Title Scorecard, then optimize every field with the Feed Optimization Kit. Complete Shopping feed pipeline.
8 chapters distilled from 160+ attribution audits across accounts spending $3K-500K/month over the past 8 years - reconciling GA4, Google Ads, and Shopify into one dashboard.
The D.R.I.V.E. Creative System behind $15M+ in managed Demand Gen spend. 8 DR Principles. 5 Sacred Creative Rules. 20 images per brief.
The same T.R.A.C.K.S. Protocol we run on every new client - 160+ accounts fixed, now documented for you.
You fixed the tracking. You optimized the feed. You built the campaigns. Now you're staring at dashboards wondering what any of it means - and whether the numbers warrant action or patience. The P.U.L.S.E. Protocol turns Google Ads data into decisions. 30 minutes a week. 12 chapters. From 200+ account audits and $120M+ in managed spend.
6 modules + complete worked example from 40+ e-commerce accounts. 7 bonuses including 3 page structure templates. Kahneman's behavioral economics applied to e-commerce pricing. Every framework, formula, and tactic documented.
The page-type matching system behind 160+ presell page deployments. A 130-point quality rubric. Every format tested and documented.
8 chapters. Every optimization documented and prioritized by impact.
8 chapters. 21 research queries. 7 intent layers. The A.N.G.L.E. Protocol surfaces 380-620 campaign angles per brand - comparison shoppers, persona-specific searchers, problem-aware audiences your competitors can't see.
16 chapters. Campaign architecture, systematic creative, and optimization cadence in one playbook. 80+ asset sets created across 160+ accounts.
Research competitors, write high-converting ad copy, and optimize landing pages. The complete search ad performance stack.
14 modules. Every protocol from research to deployment. The S.H.O.P. Protocol documented end-to-end.
13 page types. 12 modules. Every framework, template, and tracking setup documented from 160+ presell page deployments.
The average search account wastes 15-30% on irrelevant clicks. This system eliminates the waste and scales what works.
14 modules. 7 case studies. 10 templates. Every threshold documented from 160+ accounts across $20K-500K/month spend levels.
Every core-tier playbook and system in one package. Feed optimization, ad copy, landing pages, attribution, competitor intelligence, PMax, and audience strategy.
15 modules. $184M+ in managed spend distilled into one operating system. From audit to scale in 90 days.