Who This Is For
- CAC volatility forcing you back to lowest cost
- Tried bid caps and campaigns would not spend
- Convinced bid caps do not scale (they do, but one critical layer is usually missing)
- Ready to execute with discipline, not shortcuts
Facebook Ads: The Ultimate Bid Caps Call
A focused 1:1 Zoom session for operators who want stable CAC scaling through bid-cap controls and disciplined creative systems.
Who This Is NOT For
- Want hacks instead of frameworks
- Expect set-and-forget campaign management
- Looking for shortcuts over implementation depth
- Married to generic YouTube best-practice advice
What we cover in depth
Module 1: Foundations of Bid Caps
What bid caps are and why they work
- • The built-in flaw in lowest cost that guarantees bad days
- • Direct control versus algorithmic averages
- • Why bid caps outperform other structures for consistent CAC
Bidding models comparison
- • Bid Caps vs Cost Caps vs Lowest Cost vs ROAS goals
- • Why lowest-cost setups create unstable performance days
- • What Meta prediction systems can and cannot forecast
- • Performance patterns to expect with disciplined bid-cap usage
Module 2: The Perfect Bid
Calculating your ideal bid
- • The exact bid logic and formula framework
- • When to move bids up, down, or keep fixed
Common bid calculation mistakes
- • Why first bids are usually wrong
- • The sweet-spot myth that drains budget
- • Why ladder-testing multiple bids can undermine delivery
Bid caps by business model
- • How approach differs for eCommerce, SaaS, and lead generation
- • How to adjust bid logic relative to AOV and economics
Module 3: Account Structure for Maximum Performance
Campaign organization
- • Single vs multiple campaigns and when each model is correct
- • Consolidation principles used by advanced Meta teams
- • How to build a structure that supports stable scaling
Budget management
- • Ad-per-ad-set density guidelines that prevent signal fragmentation
- • Why legacy 50-ad-set structures confuse learning systems
- • Budget inflation multiplier logic and when to apply it
- • How to handle very large daily budgets without performance collapse
Ad set and creative organization
- • How to structure ad sets inside CBOs
- • How creative volume interacts with bid-cap stability
Module 4: Creative Strategy with Bid Caps
Massive creative volume approach
- • Why creative throughput is the #1 scaling lever
- • How Meta systems respond to high-quality variation
- • How to produce and launch creative volume efficiently
Creative testing without waste
- • Minimum creative thresholds required for bid-cap performance
- • What performance teams miss about creative density
- • Why isolated testing campaigns often cost 3-5x CPA
- • A day-one methodology that tests near target CAC
Module 5: Scaling Methodology
Horizontal scaling
- • Variation frameworks for scale
- • When to expand to new audiences
Vertical scaling
- • When (if ever) to increase bids
- • How to increase spend without destabilizing account economics
- • How to manage seasonal adjustments with control
Module 6: Advanced Troubleshooting
Solving common bid-cap issues
- • Campaigns not spending: diagnosis and recovery steps
- • Overspending: immediate fixes and prevention systems
- • Performance volatility: when to intervene and when to wait
Adapting to algorithm changes
- • How to stay ahead of major platform shifts
- • ASC+ and Advantage+ implications for bid-cap operators
- • How to future-proof your execution model
Module 7: Implementation Workshop
Bid-cap setup walkthrough
- • Step-by-step campaign setup demonstration
- • How to convert existing campaigns to bid caps
- • Migration strategy from other bid models
Tracking and analysis
- • Metrics that matter versus metrics to ignore
- • How to build practical custom reports
- • Proper evaluation windows for decisions
Module 8: Q&A and Advanced Topics
Open Q&A
- • Direct answers to your account-specific questions
- • Case-specific implementation recommendations
Closed Meta webinar recording: creative diversity and algorithm performance
Access insider material not available publicly. This private session breaks down how delivery systems process creative variety and which diversity thresholds change optimization behavior.
- • How the algorithm actually processes creative variety in production environments
- • The thresholds that trigger different optimization behaviors
- • How to operationalize creative volume without losing control
How the session is delivered
This is a 1-on-1 Zoom call. The first hour focuses on theory and frameworks; the remaining time is dedicated to your specific account questions and implementation path. The objective is long-term operating clarity, not temporary tactics.
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