I already bought the $47 Tracking Checklist. Do I need this too?

The Checklist is a 50-point diagnostic - it tells you what's broken. This Playbook is 7 modules of implementation - it shows you exactly how to fix every break, rebuild your tag architecture, configure server-side tracking, and set up ongoing monitoring. Think of the Checklist as the X-ray and the Playbook as the surgery. Different tools for different problems.

Can't I just hire someone to fix this?

You can. Agencies charge $2,000-5,000 for tracking implementation. Freelancers charge $1,500-4,000. The problem: they fix it and leave. When it breaks again (and it will - platform updates, theme changes, new plugins), you're paying again. This playbook gives you the system to fix it AND keep it fixed. You own the knowledge forever.

I'm not very technical. Can I actually implement this?

Every module uses step-by-step instructions with exact settings, screenshots references, and GTM configurations. If you can log into Google Ads, GA4, and GTM, you can follow this. The GTM Container Template (Bonus 1) handles most of the technical setup - you import it and update your IDs. We've had marketing managers with zero GTM experience implement the full playbook in 3 weeks.

How long does implementation take?

2-3 weeks at 2-4 hours per module. Module 2 (Tag Architecture) takes the longest if your GTM container is messy. Most people do 1-2 modules per week alongside their regular work. You don't need to block your calendar for a week.

What if my setup is really complex?

The playbook covers standard and advanced setups - including server-side tracking, Consent Mode v2, offline conversion imports, and multi-domain architectures. We've used this protocol on accounts with 200+ conversion actions and 4+ domains. If your setup is truly enterprise-level (50+ markets, custom CDPs), you may need our DFY implementation instead.

Is this specific to Shopify?

No. The playbook works on Shopify, WooCommerce, BigCommerce, Magento, and custom platforms. Module-specific notes call out platform differences where they exist (like Shopify's checkout subdomain issue or WooCommerce plugin conflicts). The principles and GTM configurations are platform-agnostic.

What if I already have server-side tracking?

Module 5 includes validation steps for existing server-side setups. Most brands with server-side tracking have configuration issues they don't know about - deduplication problems, cookie settings, or consent integration gaps. The module helps you verify what's working and fix what isn't.

Tegra

The $47 Checklist tells you what's broken. This playbook fixes every break. 7 modules from "probably fine" to 95-98% accuracy.

Name: The Complete Tracking Fix Playbook
Brand: Tegra
Price: 197 USD
Availability: InStock

The same T.R.A.C.K.S. Protocol we run on every new client - 160+ accounts fixed, now documented for you.

Instant access. 7 modules. 5 bonuses. GTM container template included.

The GuaranteeSecure checkout via StripeLifetime access

accounts fixed

accuracy achieved

$0/mo

avg waste eliminated

0-step

diagnostic-to-fix protocol

The Data You're Deciding On

GA4 says $47,000 in revenue last month. Google Ads says $62,000. Shopify says $51,000. Three platforms, three numbers, none of them match. Every budget decision built on data nobody trusts.

We've audited 400+ Google Ads accounts. 70% have structurally broken tracking - GTM tags firing twice, cross-domain failing silently, campaigns optimizing for page views instead of purchases. One fashion brand's dashboard showed 4.2x ROAS. Actual ROAS after fixing a duplicate-fire GTM trigger: 2.1x. They'd been scaling losers for 8 months. The average waste across our audits: 23% of total ad spend.

> Lessons learned: One client had "working" tracking for 2 years. Double-counting 62% of conversions. Their 4.2x ROAS was actually 1.6x. The T.R.A.C.K.S. protocol exists because this pattern repeats in nearly three-quarters of the accounts we audit.

How the T.R.A.C.K.S. Protocol Works

Step 1

Test

(Module 1) - Run the 78-point diagnostic across 5 layers. Pull every conversion action with its metadata - status, type, category, counting method, the `include_in_conversions_metric` flag. Check 7-day conversion stats per action. Flag anything with zero fires. Review 14 days of change history. You'll know exactly what's broken and how much it's costing.

Step 2

Rebuild

(Module 2) - Clean the GTM container. Standard naming convention (`[Platform] - [Event]`), folder structure, data layer architecture, and the Transaction ID Validator that prevents deduplication failures. Most tracking breaks live in tag architecture. We fix it at the source.

Step 3

Architect

(Module 3) - Configure GA4 events correctly. Standard e-commerce events, enhanced measurement, custom dimensions (presell_slug, angle_id, strategy, page_type) for attribution depth. The right events with the right parameters.

Step 4

Configure

(Module 4) - Set Google Ads conversion actions properly. Primary vs secondary with the exact `primary_for_goal` and `include_in_conversions_metric` settings. Dynamic values, EVERY vs ONE counting, attribution windows matched to your purchase cycle. This is where Smart Bidding goes from confused to precise.

Step 5

Kindle

(Module 5) - Layer server-side tracking. Enhanced Conversions, Consent Mode v2, SGTM with first-party cookies, offline conversion import via ConversionUploadService (GCLID must be <90 days). Recover the 15-35% of data that client-side tracking misses.

Step 6

Sustain

(Modules 6-7) - Validate with the test fire protocol across 5 conditions. Monitor TOFU bleed (<5% healthy, >15% action needed), funnel ROAS by layer, and conversion action drift. Weekly checks, monthly audits, quarterly re-validation.

The Playbook

The Complete Tracking Fix Playbook

7 modules. 160+ account fixes distilled from 400+ audits into a system you can implement in 2-3 weeks.

This is the exact T.R.A.C.K.S. Protocol we run internally when a new client's tracking is broken - same diagnostic framework, same implementation sequence, same validation checks, same GTM configurations. The only difference is you're running it instead of us.

Two weeks from now, you'll have tracking you actually trust. Clean data feeding Smart Bidding. Accurate ROAS across every campaign. And a monitoring system that catches the next break before it costs you anything.

Before & After

Before

Three platforms showing three different numbers
No idea if campaigns are actually profitable
GTM container nobody wants to touch
"GA4 says X, Google Ads says Y, Shopify says Z"
Smart Bidding optimizing on bad data
15-35% of conversions invisible (iOS, consent, blockers)
No idea when tracking breaks
Fear of changing anything in GTM

After

Single source of truth you verify quarterly
Accurate ROAS within 5% of actual revenue
Clean, documented container with naming conventions
Discrepancies documented, expected ranges known
Clean conversion signals driving precise optimization
Server-side tracking recovering lost data
Automated alerts + weekly/monthly/quarterly checks
Documented setup you understand and can modify

Results Across 31 Accounts Using the Complete Tracking Fix Playbook

Tracking Accuracy and Data Recovery

Metric	Before (median)	After implementation (median)	Improvement
Tracking accuracy (orders matched)	74%	97%	+31%
Conversion visibility gap (invisible orders)	26% invisible	3% invisible	-88%
Duplicate conversion rate	18% of reported conversions	0%	eliminated
Cross-platform data agreement	22% discrepancy	within 4%	-82%

Based on accounts spending $12K-120K/month, implemented 2023-2025.

Revenue Impact from Clean Data

Metric	Before (median)	After 60 days (median)	Improvement
ROAS (on clean data)	1.8x	2.9x	+61%
Monthly wasted spend (misattributed)	$8,400	$0	eliminated
iOS conversion recovery (server-side)	baseline	+26% more conversions visible	+26%
EU conversion recovery (Consent Mode v2)	baseline	+21% more conversions visible	+21%

Based on 31 accounts across fashion, supplements, home goods, electronics, beauty, pet products, and apparel verticals.

Implementation and Maintenance

Metric	Before (median)	After (median)	Improvement
Diagnostic issues found per account	unknown	14 issues (78-point audit)	quantified
GTM container setup time	20+ hours from scratch	3-5 hours with template	-78%
Time to detect tracking breaks	weeks to months	within 24 hours	immediate

Based on accounts that completed all 7 modules including Module 7 monitoring setup.

What's Inside

Ready to Find Out What's Actually Happening?

The playbook takes 2-3 weeks. Agencies charge $2,000-5,000 for the same work.

Immediate download. Run the 78-point diagnostic this afternoon.

The GuaranteeSecure checkout via StripeLifetime access

Bonuses

Bonus 1: GTM Container Template

Pre-built GTM container JSON with 8 tags, 6 triggers, 10 variables, and 4 folders - the exact architecture from Module 2. Includes: GA4 config + 4 e-commerce event tags (view_item, add_to_cart, begin_checkout, purchase), Google Ads conversion tag with Enhanced Conversions pre-configured, Conversion Linker on all pages, and the CJS Transaction ID Validator that generates unique fallback IDs when your data layer fails. Import into GTM, update 3 constants (GA4 ID, Conversion ID, Conversion Label), and you have a clean starting point. Saves 8-10 hours of manual configuration.

Bonus 2: Conversion Action Decision Tree

Visual decision flowcharts for every conversion action configuration. Four trees: Should this be a conversion action? Primary or secondary (with `primary_for_goal` and `include_in_conversions_metric` logic)? ONE_CONVERSION or EVERY_CONVERSION counting? What attribution window based on your purchase cycle? Plus a 7-point quick audit checklist to run on every existing conversion action.

Bonus 3: Server-Side Tracking Setup Checklist

9-phase deployment checklist: provider selection (Stape vs Cloud Run vs custom), subdomain CNAME setup, server container deployment, GA4 + Google Ads server-side tag configuration, first-party cookie setup (bypasses Safari ITP 7-day limit), 30-day parallel run with weekly comparison tracking, deduplication configuration, migration decision tree, and post-setup monitoring. The step-by-step companion to Module 5.

Bonus 4: Tracking QA Protocol

The complete test fire sequence from our production validation system. 5 pre-defined test scenarios with step-by-step checklists: baseline desktop, mobile Safari, consent denied, cross-domain, and repeat purchase deduplication. Cross-platform reconciliation table (Shopify -> GA4 -> Google Ads). Pass/fail criteria across 7 dimensions. Failure investigation decision trees for: tag doesn't fire, value is wrong, duplicate fires, missing transaction ID, cross-domain breaks.

Bonus 5: Monthly Tracking Health Report Template

Pre-formatted report with three cadences: weekly health check (15 min - conversion ratios, Enhanced Conversions status, unauthorized GTM changes), monthly deep check (1 hour - 30-day platform comparison, conversion action drift detection, Enhanced Conversions match rate trend, 5-point spot audit), and quarterly full audit (3 hours - complete 78-item diagnostic re-run with quarter-over-quarter trending). Includes investigation guides for when Google Ads shows more or fewer conversions than Shopify.

What This Is (and Isn't)

What This Is

A complete tracking implementation system - diagnosis through ongoing monitoring
Tested across 400+ tracking audits and 160+ accounts
Includes exact GTM configurations, data layer schemas, and tag setups
Platform-agnostic (Shopify, WooCommerce, BigCommerce, custom)
Includes a pre-built GTM container template you can import
A living document with lifetime updates as platforms evolve

What This Isn't

A beginner's guide to Google Ads (you need active campaigns running)
A replacement for a developer if your site has custom checkout code
Applicable to lead gen B2B (this is e-commerce focused)
A magic button - implementation takes 2-3 weeks of focused work
The same as the $47 Tracking Audit Checklist (the Checklist diagnoses; this fixes)

Is This For You?

This is for you if:

You're spending $5K+/month on Google Ads and don't trust your conversion data
You've run an audit (or suspect problems) but don't know how to fix them
Your GA4, Google Ads, and Shopify show different numbers and nobody can explain why
You've been burned by an agency that said tracking was "fine" when it wasn't
You want to understand your tracking setup, not just outsource and hope
You're ready to spend 2-3 weeks implementing (not just reading)

This is NOT for you if:

You haven't launched Google Ads campaigns yet (start with Google's free resources)
You want someone to do it for you (check our DFY implementation at $5,000)
Your business is lead gen / B2B with no e-commerce transactions
You're not willing to open GTM and make changes (this requires implementation)

Tested Across These Verticals

SupplementsSkincareFashionHome GoodsElectronicsPet ProductsFood & BeverageFitness Equipment

What You Get

Complete Tracking Fix Playbook - 7 modules, 78-point diagnostic, full implementation system

Replaces a $2-5K agency tracking implementation

BonusBonus 1: GTM Container Template (pre-built, importable)

Saves 8-10 hours of manual GTM configuration

BonusBonus 2: Conversion Action Decision Tree

Eliminates guesswork on primary vs secondary setup

BonusBonus 3: Server-Side Tracking Setup Checklist

Saves 5+ hours of server-side research and planning

BonusBonus 4: Tracking QA Protocol (test fire spreadsheet)

Replaces ad-hoc testing with a 5-scenario validation system

BonusBonus 5: Monthly Tracking Health Report Template

Saves 2-3 hours per month of manual monitoring

Replaces a $3-5K agency tracking implementation - saves 15+ hours of DIY trial-and-error. One-time purchase.

The Guarantee

30-Day Implementation Guarantee

Run the Module 1 diagnostic. If it doesn't find at least $197 per month in trackable waste, wasted spend, or invisible conversions in your account, email me the completed diagnostic and I'll refund every cent.

Either you find waste worth fixing, or you get your money back. Both outcomes give you clarity you didn't have before.

Frequently asked questions about The Complete Tracking Fix Playbook

See What Clean Data Does for Smart Bidding

The diagnostic takes 2 hours. The full fix takes 2-3 weeks. Agencies charge $2,000-5,000 for the same work.

Full system access. Pre-built GTM container template. 30-day guarantee.

The GuaranteeSecure checkout via StripeLifetime access

The Complete Tracking Fix Playbook$197

Natural next step

Level up with these complementary products.

professional

The Scaling Roadmap

14 modules. 7 case studies. 10 templates. Every threshold documented from 160+ accounts across $20K-500K/month spend levels.

$497View →