Your account is bleeding money on settings you never checked.
The 50-point scorecard from 400+ account audits - score your Google Ads in 90 minutes. Average account wastes 23% of budget on structural gaps. Most don't know until someone shows them.
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The Expensive Settings Nobody Checks
You set up your Google Ads account. Maybe you followed a YouTube tutorial. Maybe an agency set it up months ago. Either way, the campaigns are running, the money is flowing, and you're flying blind - watching your ROAS hoping something improves.
But nothing you try works anymore. You've adjusted bids, tested new ad copy, maybe even launched a Performance Max campaign because everyone on Twitter said so. ROAS barely moves. And you're left wondering - is it the strategy? The creative? The market?
It's almost never any of those. After auditing 400+ accounts over the last 3 years, the pattern is the same: the problem is structural. Configuration settings that are quietly bleeding money every single day.
Geographic targeting set to "Presence or Interest" instead of "Presence" - so your US-only brand is paying for clicks from people in countries you don't even ship to. Extensions that were never added - so your ads are half the size of your competitors', and you're paying 18% more per click for the privilege. Zero negative keywords at the account level - so 30% of your budget goes to people searching "free," "jobs," and "DIY" versions of what you sell. Your best campaign capped at $50/day while an underperformer burns $200/day with a 0.4x ROAS.
One pet products brand came to us spending $8K/month with non-brand ROAS at 0.7x. They were convinced Google Ads just didn't work for their niche. Twenty minutes into the audit, we found the problem. Brand and non-brand keywords were mixed in the same campaigns. Geographic targeting was on the wrong setting. No brand name negatives on non-brand campaigns. After separating campaigns, fixing geo targeting, and adding negatives - non-brand ROAS went from 0.7x to 1.8x in 21 days. $1,800/month saved. They'd been wasting money we don't have to waste for over a year.
The worst part? Every single one of these problems takes 15-30 minutes to fix. The hard part isn't fixing them. It's knowing they exist.
The 5-Pillar Account Health Score
Pillar 1: Campaign Architecture
Structure, targeting, segmentation. Are your campaigns built to win or built to confuse? Brand vs non-brand separation, geo targeting, ad group structure, match types. 10 checks.
Pillar 2: Extensions & Assets
Ad real estate and quality signals. Sitelinks, callouts, structured snippets, price extensions, images. Missing extensions = smaller ads = higher CPC. 10 checks.
Pillar 3: Negative Keywords & Exclusions
Waste prevention. Account-level negatives, shared lists, brand negatives, competitor negatives, placement exclusions for YouTube, Display, and mobile apps. This is where we find the most budget waste. 10 checks.
Pillar 4: Conversion Setup & Data
Is Google optimizing for the right thing? Primary vs secondary actions, dynamic values, account linking, attribution, Enhanced Conversions. 10 checks.
Pillar 5: Budget & Bidding Health
Is money flowing where it should? Budget allocation, pacing, strategy matching, target realism, device and location adjustments. 10 checks.
The Scorecard
The Google Ads Account Health Check
50 items. 5 pillars. Each one scored and weighted by actual cost impact from our audit dataset - not alphabetical, not random. The same framework we use when a client hands us a $50K/month account and says "fix what's broken."
90 minutes from now, you'll have a concrete number - your Account Health Score out of 100 - plus a prioritized fix list ranked by how much each problem is costing you. No more guessing if your account is set up right. Just a diagnostic with a clear action plan.
What's Inside
Score Your Account
You've seen the 5 pillars. You know what they cover.
What This Is (and Isn't)
What This Is
- The exact 50-point scoring framework used on 400+ real accounts
- Organized by 5 Pillars - weighted by cost impact, not random order
- Every item tells you what to check, where to find it, and why it matters
- Scored 0-2 per item so you get a concrete number, not vague "looks good"
- One-time purchase you own forever - use it quarterly
- Includes a priority fix guide so you know what to tackle first
What This Isn't
- A tracking audit (we have a separate product for verifying tags and data accuracy)
- An automation tool that fixes settings for you (this diagnoses - you or your team handles the fix)
- A Google Ads course (you need an active account running campaigns)
- A one-time fix (accounts need re-scoring quarterly as you add campaigns and Google changes defaults)
Is This For You?
This is for you if:
- You're spending $5K+/month on Google Ads and don't know if the account is set up right
- You've been scaling spend but ROAS keeps flatlining - nothing you try works anymore
- Your agency set up the account and you want to verify their work before writing another check
- You're about to scale budget and want confidence before going bigger
- You're fed up with guessing whether your campaigns are structured correctly
- Your ads have been running the same way for 6+ months and nobody's reviewed the foundation
- You'd rather spend $47 and 90 minutes than $500-2,000 for an agency audit
This is NOT for you if:
- You haven't launched Google Ads yet (launch first, audit second)
- You want someone to do this for you (we offer done-for-you audits separately)
- You're spending under $2K/month (the savings math gets thin at lower spend levels)
What You Get
The Guarantee
30-Day "Find a Gap" Guarantee
Run the full 50-point scorecard on your account. If you don't find at least one structural issue that's costing you money, email us and we'll refund every cent. No questions, no hoops.
We make this offer because we've run this audit on 400+ accounts. 73% had structural waste they didn't know about. Missing extensions, wrong geo targeting, zero negative keywords, budgets flowing backwards. The other 27% walked away with a confirmed 80+ health score and the peace of mind that comes with knowing their foundation is solid.
Your Account Doesn't Fix Itself
A fashion brand came to us spending $80K/month on Google Ads. Every campaign was on Maximize Clicks - the wrong bidding strategy entirely. The algorithm was chasing traffic volume, not conversions. ROAS sat at 1.3x. They'd tried new ad copy, new audiences, new landing pages. Nothing moved.