How is this different from the Tracking Audit Checklist?

Different problem, different framework. The Tracking Audit Kit audits your tags, GTM, conversion tracking, and data accuracy - it tells you if your NUMBERS are right. The Account Health Scorecard audits your account STRUCTURE - campaign architecture, extensions, negative keywords, budgets, and bidding strategy. It tells you if your MONEY is going to the right places. Many accounts need both. Start with whichever problem feels more urgent.

Isn't $47 a lot for a scorecard?

Agencies charge $500-2,000 for the same audit. Consultants bill $150-300/hour. This is the exact framework we use - same 50 items, same priority order, same scoring. A supplements brand we audited was wasting 31% of their $30K/month budget on irrelevant placements and search terms. That's $9,300/month. The scorecard costs less than most accounts waste before lunch on a Monday.

I'm not very technical - can I actually use this?

Every item tells you exactly what to check and where to find it in Google Ads. If you can log into your account and navigate to Settings, you can use this. No code. No scripts. Just click-by-click directions with plain English explanations of why each setting matters.

What if my account turns out to be fine?

The average score across 400+ accounts audited 2023-2025 is 58/100 (e-commerce averages 54, lead-gen averages 62). Most accounts land in the "Fair" range with 20-40% budget waste from structural issues. But if yours scores 90+ - 30-day guarantee, full refund, and you walk away knowing your account is in the top 10%.

Tegra

Find the structural waste hiding in your account

Name: The Account Health Scorecard
Brand: Tegra
SKU: google-ads-account-health-check
Price: 47 USD
Availability: InStock

Score your Google Ads across 5 pillars — campaign architecture, extensions, negative keywords, conversion setup, and budget allocation. Takes about 90 minutes, built from the same diagnostic framework we've run on 400+ accounts. The average account carries 23% structural waste. Most operators don't know it's there until they look.

Instant download. One-time purchase. Works for any Google Ads account.

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The Expensive Settings Nobody Checks

Most Google Ads accounts get set up once - maybe from a YouTube tutorial, maybe by an agency that moved on to other clients - and then nobody revisits the foundation. Campaigns run, budgets flow, and everyone focuses on bids, ad copy, and audience targeting. Meanwhile, structural settings like geographic targeting, negative keywords, and extension coverage quietly determine whether the account performs at 60% or 95% of its potential. After auditing 400+ accounts, the pattern is consistent: the gap between "fine" and "good" is almost always structural, not strategic.

A pet products brand came to us spending $8K/month with non-brand ROAS at 0.7x. They were convinced Google Ads didn't work for their niche. Twenty minutes into the audit: brand and non-brand keywords mixed in the same campaigns, geographic targeting on the wrong setting, no brand name negatives. After separating campaigns, fixing geo targeting, and adding negatives - non-brand ROAS went from 0.7x to 1.8x in 21 days. Every one of those fixes took 15-30 minutes. The hard part wasn't fixing them - it was knowing they existed.

The 5-Pillar Account Health Score

Step 1

Pillar 1: Campaign Architecture

Structure, targeting, segmentation. Are your campaigns built to win or built to confuse? Brand vs non-brand separation, geo targeting, ad group structure, match types, plus a Quality Score deep-dive with the weighted QS formula (target: 7.0+) and CPC impact bands showing how QS 1-3 costs you +400-600% more per click. 10 checks.

Step 2

Pillar 2: Extensions & Assets

Ad real estate and quality signals. Sitelinks, callouts, structured snippets, price extensions, images. Missing extensions = smaller ads = higher CPC. 10 checks.

Step 3

Pillar 3: Negative Keywords & Exclusions

Waste prevention. Account-level negatives, shared lists, brand negatives, competitor negatives, placement exclusions for YouTube, Display, and mobile apps. Includes critical thresholds: fewer than 50 negatives = immediate flag (84% of advertisers fail this). This is where we find the most budget waste. 10 checks.

Step 4

Pillar 4: Conversion Setup & Data

Is Google optimizing for the right thing? Primary vs secondary actions, dynamic values, account linking, attribution, Enhanced Conversions. 10 checks.

Step 5

Pillar 5: Budget & Bidding Health

Is money flowing where it should? Includes a budget allocation framework by funnel stage (BOFU ~69%, MOFU ~28%, TOFU ~3%) as a starting benchmark, plus pacing, strategy matching, target realism, device and location adjustments. 10 checks.

The Scorecard

The Account Health Scorecard

50 items. 5 pillars. Each one scored and weighted by actual cost impact from our audit dataset - not alphabetical, not random. The same framework we use when a client hands us a $50K/month account and says "fix what's broken."

90 minutes from now, you'll have a concrete number - your Account Health Score out of 100 - plus a prioritized fix list ranked by how much each problem is costing you. No more guessing if your account is set up right. Just a diagnostic with a clear action plan.

What's Inside

Score Your Account

You've seen the 5 pillars. You know what they cover.

Download instantly. Score your account this afternoon.

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What This Is (and Isn't)

What This Is

The exact 50-point scoring framework used on 400+ real accounts
Organized by 5 Pillars - weighted by cost impact, not random order
Every item tells you what to check, where to find it, and why it matters
Scored 0-2 per item so you get a concrete number, not vague "looks good"
One-time purchase you own forever - use it quarterly
Includes a priority fix guide so you know what to tackle first

What This Isn't

A tracking audit (we have a separate product for verifying tags and data accuracy)
An automation tool that fixes settings for you (this diagnoses - you or your team handles the fix)
A Google Ads course (you need an active account running campaigns)
A one-time fix (accounts need re-scoring quarterly as you add campaigns and Google changes defaults)

Is This For You?

This is for you if:

You're spending $5K+/month on Google Ads and don't know if the account is set up right
You've been scaling spend but ROAS keeps flatlining - nothing you try works anymore
Your agency set up the account and you want to verify their work before writing another check
You're about to scale budget and want confidence before going bigger
You're fed up with guessing whether your campaigns are structured correctly
Your ads have been running the same way for 6+ months and nobody's reviewed the foundation
You'd rather spend $47 and 90 minutes than $500-2,000 for an agency audit

This is NOT for you if:

You haven't launched Google Ads yet (launch first, audit second)
You want someone to do this for you (we offer done-for-you audits separately)
You're spending under $2K/month (the savings math gets thin at lower spend levels)

What You Get

50-Point Account Health Scorecard (5 pillars, scored, weighted by impact)

Saves 3-4 hours vs building your own audit checklist

5-Pillar Scoring Framework (visual diagnostic with interpretation tiers)

Gives you the same diagnostic framework agencies use internally

Priority Fix Guide (top 5 fixes ranked by cost impact from 400+ audits)

Tells you exactly which fixes save the most money first

BonusExtension Setup Templates (sitelinks + callouts + snippets, copy-paste ready)

30 minutes of setup done for you

BonusPre-Built Negative Keyword Lists (5 industry verticals, 200+ keywords each)

Weeks of negative keyword research pre-built

BonusPlacement Exclusion List (200+ domains & apps across 7 categories)

Blocks low-quality Display & app placements instantly

BonusYouTube Channel Exclusion List (channels across 7 exclusion categories)

Stops budget leaking to irrelevant YouTube inventory

Catches issues that waste $500+/month in ad spend - pays for itself in 3 days.

The Guarantee

30-Day "Find a Gap" Guarantee

Run the full 50-point scorecard on your account. If you don't find at least one structural issue worth fixing, email us and we'll refund every cent. No questions, no hoops.

We've run this on 400+ accounts. 73% found waste they didn't know about - missing extensions, wrong geo targeting, zero negative keywords, budgets flowing backwards. The other 27% walked away with a confirmed clean bill of health and the peace of mind that comes with knowing their foundation is solid. Both outcomes are worth $47.

Frequently asked questions about The Account Health Scorecard

Ready to Find Out?

A fashion brand spending $80K/month on Google Ads had every campaign on Maximize Clicks - the algorithm was chasing traffic volume, not conversions. ROAS sat at 1.3x. They'd tried new ad copy, new audiences, new landing pages. Nothing moved.

One-time purchase. Instant access. Start scoring your account today.

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The Account Health Scorecard$47

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The Scaling Roadmap

The F.S.S. Protocol breaks every spend ceiling between $20K and $500K/month — with specific criteria for when you're ready to advance and what to fix if you're not. 14 modules, 7 case studies, and 10 ready-to-use templates from 160+ accounts. We built this because we got tired of watching good operators hit the same walls at the same thresholds.

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