You're advertising to 15% of your market.
The systematic protocol behind $184M+ in managed Google Ads spend - distilled into 8 chapters that turn random keyword picking into complete audience intelligence. 21 research queries. 7 intent layers. 380-620 campaign angles per brand.
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You're Not Out of Budget. You're Out of Angles.
You've been running Google Ads for months. Maybe years. You picked your keywords - product names, branded terms, a few category searches. Got decent ROAS for a while. And then growth stalled.
So you raised bids. Tested new audiences. Restructured campaigns. Maybe hired an agency that promised a "complete audit." Nothing moved the needle because the real problem was never in your campaigns. It was in your keyword coverage.
The average brand we onboard targets 50-200 keywords. They think that covers their market. It doesn't come close.
We've run 160+ account audits. The average brand is advertising to 15-20% of its addressable market. The other 80-85% goes to competitors. Not because those competitors have bigger budgets - because they can see buyer segments you can't.
"Tired of guessing" which keywords to bid on? That's every brand we talk to. "Information overload" from tools that give you 10,000 keywords with zero system for organizing them? Same story. "Nothing we try works anymore" because you've exhausted the same 150 keywords for two years? That's the pattern.
You don't have a budget problem. You have an intelligence problem. Your competitors aren't outspending you. They're out-seeing you. They know about the comparison shoppers, the seasonal buyers, the persona-specific searchers, and the problem-aware audiences that you don't even know exist.
Every month without proper audience intelligence is another month of buyer segments going directly to your competitors while you fight over the same 150 keywords with everyone else.
How the A.N.G.L.E. Protocol Works
Audit Keywords
Run 21 systematic research queries across 5 categories (core, extended, PAA, expansion, shopping). This isn't "type your product into a keyword tool." It's a structured protocol that exhausts every research vector - competitor gaps, alphabet explosions, persona queries, shopping modifier combinations. Target: 1,300-2,500 unique keywords. Most brands go from 150 to 1,800+ in the first week.
Navigate Intent Layers
Classify every keyword by buyer intent. BOFU (ready to buy, 60-70% of budget), MOFU (comparing options, 25-35%), TOFU (problem-aware, 5-10%). Use the disambiguation logic and 40 shopping modifiers to sort each keyword. No more dumping everything into one undifferentiated campaign.
Generate Angle Explosions
Map keywords to 7 intent layers. Layer 1: Core Commercial. Layer 2: Specificity (color, size, material). Layer 3: Competitor Capture. Layer 4: Seasonal. Layer 5: Persona. Layer 6: Discovery. Layer 7: Shopping Micro-Intent. Target: 380-620 angles per brand.
Layer by Funnel Stage
Assign budget allocation, bid modifiers, and landing page types to each layer. Layer 1 gets 40% of budget with 1.2x bid modifier. Layer 6 gets 3% with 0.7x. Each layer has specific ROAS targets and advancement criteria.
Execute Campaign Architecture
Consolidate 380+ angles into 15-25 actionable campaign segments. Map to campaign types (Shopping, PMax, Search, Demand Gen). Deploy in stages: BOFU first, then MOFU, then TOFU - validated by performance data at each step.
Google Ads Audience & Angle Intelligence
8 chapters. 160+ accounts' worth of patterns. Every query, layer, and classification documented.
This is the exact A.N.G.L.E. Protocol we run during every brand onboarding engagement. Same 21 queries. Same 7-layer system. Same funnel classification logic. The only difference is you're running it instead of us.
You'll go from "I picked some keywords and hoped for the best" to knowing exactly who's searching for your products, what stage of the buying journey they're in, and how to architect campaigns that reach them at every stage. The protocol surfaces 10-25x more keyword coverage than manual research - and organizes it into a campaign-ready structure.
Plus, you get the Audience Intelligence Builder - an AI-powered tool that runs the 21-query protocol for you. Enter your brand details, product types, and competitor domains. The agent executes all 5 A.N.G.L.E. stages automatically and delivers a complete audience intelligence report with funnel-classified keywords, angle pockets, and a campaign architecture you can deploy the same day.
Before and After the A.N.G.L.E. Protocol
Before
- 50-200 keywords picked from a tool
- All keywords in one campaign type
- Missing 80-85% of addressable market
- Random bidding, same budget everywhere
- Competitors capturing audiences you can't see
- Growth stalled at same spend level
- "I don't know which keywords to target"
After
- 1,300-2,500 keywords from systematic 21-query protocol
- BOFU/MOFU/TOFU classification with distinct campaigns
- 380-620 angles covering all 7 intent layers
- Per-layer budget allocation (40% L1, 25% L2, 15% L3...)
- Competitor keyword theft via domain intersection analysis
- Staged deployment scaling from BOFU to full funnel
- Complete audience intelligence map with campaign architecture
What Happens When You Map Your Full Market
“We were running 180 keywords for two years. Ran the A.N.G.L.E. Protocol and discovered 1,800+ viable keywords. The Layer 3 competitor capture angles alone brought in 35% more traffic at a 22% lower CPA. We had no idea these buyer segments existed.”
“The gift-giver audience was hiding in our search data the whole time. Women buying men's fitness clothing as gifts. Completely different messaging, completely different creative. 3.2x ROAS from an audience we never thought to target.”
“Our supplements brand was stuck at 200 keywords. After the 7-layer explosion, we mapped 480 viable angles. Added MOFU comparison campaigns and persona-based targeting. Total conversions up 67% at the same ROAS. Scaled from $25K to $65K monthly spend in 6 weeks.”
“Seasonal campaigns were an afterthought - same ads year-round. Layer 4 temporal angles with seasonal modifiers pulled 2.1x ROAS during peak windows vs our 1.4x baseline. $18K additional revenue over three seasonal windows from campaigns that took 7 days to set up.”
“We spent $25K/month on BOFU keywords and growth stalled. After the complete A.N.G.L.E. Protocol implementation - BOFU, MOFU, TOFU staged over 6 weeks - we scaled to $65K/month at 3.1x blended ROAS. $120K/year in additional profitable revenue.”
“The domain intersection analysis found 340 keywords our top 3 competitors rank for that we didn't even know about. We were missing entire product categories in our campaigns. That's not a keyword gap - that's a revenue gap.”
“Most brands we audit target 15-20% of their addressable market. The rest goes to competitors. Not because of budget - because of visibility. If you can't see the keywords, you can't bid on them.”
“The funnel classification changed everything. We stopped running one campaign type for three different buyer stages. BOFU keywords went into Shopping/PMax. MOFU went into Search with comparison landing pages. Blended ROAS went from 2.1x to 3.4x without increasing budget.”
What's Inside
You've Seen the Framework
The average brand we audit targets 50-200 keywords. That's 15-20% of their addressable market. Every missing keyword is a buyer going to a competitor.
Four Bonuses Included
Bonus 1: 21-Query Research Template
Fill-in-the-blank template for every query in the protocol. Plug in your brand name, product types, and competitor domains - the template tells you exactly which query to run, what parameters to use, and where to record results. Takes the 21-query protocol from "I understand the theory" to "I'm executing it right now."
Bonus 2: Shopping Modifier Master List
All 40 shopping modifiers organized by tier, with usage rules, shopping viability classifications, and combination formulas. Pre-formatted for copy-paste into your keyword research workflow. Plus the headline bucket distribution rules for RSA campaigns.
Bonus 3: Angle Consolidation Worksheet
Structured worksheet for reducing your 380+ angles to 15-25 actionable segments. Includes the tiering criteria, merge rules, and deduplication checklist. Pre-built scoring formulas for ranking angles by revenue potential.
Bonus 4: Funnel-Layer Campaign Mapping Guide
Complete mapping reference: which campaign type for which funnel stage, budget allocation percentages, bid modifier values, landing page assignments, ROAS targets, and advancement criteria for each deployment stage. Print it, pin it next to your monitor, reference it every time you build a campaign.
What This Is (and Isn't)
What This Is
- A systematic research protocol tested on 160+ accounts and $184M+ in managed spend
- Immediately actionable - run the first 5 queries today, have your baseline by tomorrow
- A campaign architecture framework that turns keywords into deployment-ready segments
- Applicable to any e-commerce vertical: apparel, supplements, beauty, home goods, electronics, outdoor gear
- Compatible with any keyword tool: Semrush, Ahrefs, DataForSEO, Google Keyword Planner, or manual research
- A living document with lifetime updates as Google Ads evolves
What This Isn't
- A beginner's intro to Google Ads (you need active campaigns to get value from this)
- A keyword research tool or software (this is the methodology - your existing tools handle data collection)
- A "set and forget" approach (run the protocol quarterly to catch new trends and seasonal shifts)
- An SEO guide (this is Google Ads-specific - Shopping, PMax, Search, Demand Gen)
- A replacement for understanding your products (you need to know your catalog and customers)
Is This For You?
This is for you if:
- You're spending $3K+/month on Google Ads and suspect you're missing large portions of your addressable market
- Your growth has stalled and raising bids or budgets isn't moving the needle
- You're targeting fewer than 500 keywords and know there's more out there
- You want a systematic process - not "type stuff into a tool and see what happens"
- You're ready to invest a week implementing the protocol and building your angle map
- You want campaign-ready output, not just a keyword list you don't know what to do with
- You've been burned by agencies that did "keyword research" that was just a Semrush export
This is NOT for you if:
- You haven't launched Google Ads campaigns yet (start advertising first, then optimize with this)
- You're looking for someone to do this for you (we offer DFY services separately)
- You want a magic keyword tool (this is methodology, not software)
- Your catalog has fewer than 10 products (the angle explosion math doesn't justify the investment at that scale)
Everything You Get
30-Day "Find New Angles" Guarantee
Run the A.N.G.L.E. Protocol on your brand. If you don't discover at least 50 new keyword angles you weren't targeting, email us for a full refund.
We can make this guarantee because we've run this on 160+ accounts. Every single one discovered hundreds of new angles. Not some. Every one. The average brand goes from 150 keywords to 1,800+. The question isn't whether you'll find new angles - it's how many revenue opportunities you've been missing.
Stop Advertising to 15% of Your Market
Every month without proper audience intelligence is another month of buyer segments going directly to your competitors. You're not being outspent. You're being out-seen.