15 modules. 102 templates. 12 bonuses. The complete Google Ads system from $184M+ in managed spend.
15 modules. $184M+ in managed spend distilled into one operating system. From audit to scale in 90 days.
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The Mastery Gap
Every resource teaches one fragment. This guru covers campaign structure. That course handles feed optimization. Some agency blog talks about tracking. None of them show how the pieces connect - because most of them don't know. The result: brands that can set up a Shopping campaign and read a ROAS number, but can't explain why GA4 says one thing, Google Ads says another, and Shopify says a third.
The average e-commerce brand wastes 23% of their ad spend on interconnected problems across tracking, feeds, campaigns, and optimization that compound on each other. We audited a supplements brand spending $45K/month - 82% tracking accuracy, 47% of products invisible to Shopping, a single PMax campaign with no segmentation. Every "expert" they hired fixed one piece before moving on. The total cost of fragmented knowledge on a $100K/year account: $23,000/year. On a $500K account: $115,000.
> The first version was 8 separate documents nobody used. Clients bought three products and couldn't figure out where to start. A.R.C. exists because complexity kills implementation - one method, three phases, clear sequence.
The A.R.C. Method
AUDIT
(Day 1 - Foundation & Feed Mastery) - Strip the account down to its infrastructure. Run the 50-Point Audit Scorecard (the foundation layer of our 152-point quality system). Implement the 5-Layer Tracking Stack, set up the C.L.A.R.I.T.Y. Protocol for attribution, rebuild your feed with the F.I.L.L. Protocol, and deploy the 7-Layer Angle System generating 380-620 unique angles per brand. By end of Day 1, your data is clean, your feed is visible, and you've stopped the invisible waste.
REBUILD
(Day 2 - Campaigns & Creative) - Build the campaign architecture, ad copy, creative assets, and landing pages that turn traffic into revenue. Deploy the Four-Pocket Architecture, generate 45 unique headlines per keyword cluster through the Overgenerate-and-Score Pipeline, build PMax asset groups using the 8 DR Principles, create Demand Gen creative with Emotional Truth Extraction, and score your landing pages against a 130-point quality rubric mapped to Schwartz's 5 awareness levels. By end of Day 2, your campaigns are structured to reach every intent level profitably.
COMMAND
(Day 3 - Intelligence, Optimization & Scaling) - Build the intelligence and scaling systems that turn a good account into a dominant one. Run the 17-Phase Competitive Intelligence protocol, design your offer pages with pricing psychology, build a unified reporting dashboard, implement the 2-Stage Optimization Protocol, and deploy the 4-stage F.S.S. Scaling Framework with specific advancement criteria at each gate - 50 conversions in 30 days before scaling, tROAS set 20% below profitable target, 10-20% weekly budget increases with phase gates. By end of Day 3, you have the complete operating system for managing and scaling Google Ads.
Why This System Exists
The A.R.C. Method didn't start as a method. It started as a pattern.
Eight years ago, managing a handful of e-commerce accounts, I watched the same failure repeat across every brand that came through our doors. They'd hire an agency that fixed their campaigns but ignored their tracking. They'd buy a course on feed optimization but never touch their campaign structure. They'd scale spend without fixing attribution, then wonder why profitable campaigns suddenly looked like losers.
The problem was never budget. Never the algorithm. Never competition.
It was fragments. Every brand was running on fragments.
I tried the obvious fixes. Deeper campaigns. Better bidding strategies. More aggressive automation. All of them worked in isolation. None of them held at scale. Because you can't build a tall structure on a cracked foundation, and you can't scale campaigns when your tracking is feeding the algorithm bad data, your feed is hiding 40% of your products, and your landing pages are sending cold traffic to product pages.
The insight came from analyzing 160+ accounts side by side: the ones that scaled followed the same three phases, in the same order. Audit the foundation. Rebuild the structure. Command the scale. No exceptions. Skip a phase and the system breaks. Do them out of order and you waste months.
$184M+ in managed spend later, the pattern has held across every vertical, every budget level, every market condition. Skincare brands. Supplements companies. Fashion DTC. Electronics retailers. Agencies managing 12+ accounts. The sequence matters more than the tactics.
This implementation is that sequence. All 15 links in the chain. In order. With the tools to implement each one.
The Google Ads Operating System
15 modules. 3 phases. 102 templates. The complete system.
This is the exact framework we've used across $184M+ in managed Google Ads spend, distilled into a system you can implement in a long weekend. Same proprietary protocols. Same audit scorecards. Same optimization systems. Same scaling frameworks. The only difference is you're running it instead of paying us.
You'll go from fragments to mastery. From scattered tactics to a complete operating system. From "tired of guessing" to knowing exactly what to do, when to do it, and why it works - across tracking, feeds, campaigns, creative, intelligence, optimization, and scaling.
Plus, you get the Google Ads Command Center - 10 specialized sub-agents orchestrated by a Level 5 system that ties all 15 modules together into a unified interface you can query, audit, and optimize with.
Before and After the A.R.C. Method
Before
- Tracking accuracy: 70-85% (decisions on incomplete data)
- Feed visibility: 50-70% of catalog showing in Shopping
- Single campaign type (branded search only)
- ROAS: 2-4x at low volume ($10-30K/month)
- Ad-hoc optimization, reactive, inconsistent
- Zero competitive intelligence (blind to competitors)
- All traffic sent to standard product pages
- Fragmented knowledge from courses, YouTube, and agency advice
After
- Tracking accuracy: 97%+ (algorithm gets correct signals)
- Feed visibility: 94%+ of catalog active and optimized
- Four-Pocket Architecture with 4+ campaign types
- ROAS: 3-5x at 5-10x higher volume ($100-300K+/month)
- Systematic weekly protocol with clear SOPs
- Real-time monitoring with counter-strategies and Blue Ocean positioning
- 13-type landing page library matched to buyer awareness
- Complete mastery of the entire Google Ads system
What Happens When You Master the System
Foundation and Data Quality Results Across 160+ Accounts
| Metric | Before (median) | After A.R.C. Day 1 (median) | Improvement |
|---|---|---|---|
| Conversion tracking accuracy | 78% | 97% | +24% |
| Feed visibility (catalog showing in Shopping) | 58% | 94% | +62% |
| Foundation issues found per account | Unknown | 3.2 critical, 8.4 total | Avg $4,200/mo wasted |
| Attribution source deviation | 15-30% across platforms | < 5% reconciled | Single source of truth |
Campaign Performance Across 160+ Accounts Using the A.R.C. Method
| Metric | Before (median) | After 90 days (median) | Improvement |
|---|---|---|---|
| Campaign types active | 1.4 (mostly branded) | 4+ (full Four-Pocket Architecture) | Full funnel coverage |
| Prospecting traffic share | 12% | 58% | +383% |
| RSA CTR (top variants vs previous best) | Baseline | +2.3x higher CTR | Overgenerate-and-Score Pipeline |
| Landing page conversion rate (cold traffic) | 1.2% (product pages) | 2.8% (awareness-matched pages) | +133% |
Includes DTC brands ($10K-$120K/mo spend) and agencies managing 8-12+ accounts.
Scaling and Intelligence Results
| Metric | Before (median) | After full A.R.C. (median) | Improvement |
|---|---|---|---|
| Monthly Google Ads spend | $28K | $142K | +407% |
| Blended ROAS at scale | 2.4x (low volume) | 4.1x (high volume) | Revenue up 7.2x |
| Competitive intelligence gaps identified | Zero visibility | 3.1 Blue Ocean gaps per account | 40% lower CPC on gap terms |
| Weekly optimization time | 10+ hours (ad-hoc) | 3 hours (systematic protocol) | -70% |
F.S.S. Protocol scaling with 10-20% weekly budget increases. Median annual ROI across 6 documented case studies: 178x.
All 15 Modules
Your Implementation Roadmap
The System Is Documented. The Templates Are Ready.
15 modules. 15 proprietary frameworks. 102 templates. The complete Google Ads stack.
12 Bonuses Included
Bonus 1: Complete Template Vault - 102 Templates Across All 15 Modules
Every template from every module: audit scorecards, feed worksheets, RSA scoring sheets, landing page frameworks, reporting dashboards, optimization checklists. 102 ready-to-use templates - no building from scratch. Plug in your data and the templates do the heavy lifting.
Bonus 2: Unified AI Agent Access - Google Ads Command Center
10 specialized sub-agents orchestrated by a Level 5 Command Center. Audit your account. Analyze your feed. Score your ad copy. Generate reports. Query the complete framework knowledge base. One interface that ties all 15 modules together - ask it anything about your account and it routes to the right sub-agent automatically.
Bonus 3: Team Implementation Guide
Complete session scripts for running the system with your team or clients. Module-by-module facilitation notes. Discussion prompts. Exercise timing. If you're an agency owner or team lead, this turns the system into a training program you can deliver yourself.
Bonus 4: Participant Workbook
All exercises, worksheets, and implementation checklists in one printable workbook. Follow along module by module. Track your progress. Check off deliverables as you complete them. Built for doing the work, not just watching someone talk.
Bonus 5: Slide Decks - All 15 Modules
Presentation-ready slides for every module. Use them to train your team, present to clients, or review the frameworks visually. Designed for agency and team training use cases.
Bonus 6: 152-Point Quality Scoring System
152 validation checkpoints across all 15 modules to measure account quality objectively. Score any account. Compare across accounts. Track improvements over time. This is how we measure quality internally at Tegra - the same 152 checkpoints we run on every account we manage.
Bonus 7: Knowledge Base Setup Guide
Step-by-step guide to building your Google Ads knowledge base for institutional memory. When team members leave, the knowledge stays. When new hires join, they have a single source to learn from. Prevents the knowledge loss that plagues most teams.
Bonus 8: Monthly Optimization Calendar
12-month calendar with specific optimization tasks mapped to each week. January through December. Seasonal adjustments built in. Testing cadence scheduled. Never wonder "what should I work on this week?" again.
Bonus 9: Team Training Materials
Complete onboarding curriculum to train new team members in 3 weeks instead of 3-6 months. Module sequence. Competency checkpoints. Practice exercises. Turn the system into a repeatable training system for every new hire.
Bonus 10: White-Label Report Templates
Brandable report templates for client-facing reporting. Professional formatting. Your logo, your colors. Monthly, quarterly, and annual report formats. For agencies, this replaces 15+ hours per month in manual report building.
Bonus 11: 30-Day Post-Implementation Challenge
Daily implementation tasks for the 30 days after the system. Priority sequenced. Progress tracked. Each task builds on the previous day's work. This is the accountability system that ensures everything gets implemented, not just learned.
Bonus 12: Quarterly Review Framework
Template for quarterly deep-dive reviews that catch drift before it becomes decay. Account health re-scoring. Feed quality checks. Campaign architecture audit. Competitive positioning refresh. Run it every 90 days and you'll never have an account slowly degrade without noticing.
What This Is (and Isn't)
What This Is
- A complete Google Ads mastery system covering all 15 modules from tracking to scaling
- Tested across 160+ accounts and $184M+ in managed spend
- A implementation format with implementation during the 3 days, not passive video lectures
- 102 ready-to-use templates, worksheets, and tools across every module
- 15 proprietary frameworks - each named, structured, and battle-tested
- An AI Command Center agent that ties the entire system together
- Applicable to e-commerce brands spending $3K+/month on Google Ads
- A one-time purchase with lifetime updates
What This Isn't
- A beginner's introduction to Google Ads (you need active campaigns or clients)
- A theory course with no implementation tools
- A replacement for strategic thinking about your business
- An agency replacement (this teaches you the system - you still need to run it)
- A shortcut to skip the work (3 days of focused implementation is required)
Is This For You?
This is for you if:
- You're spending $3K+/month on Google Ads and know you're leaving money on the table
- You've hit a scaling ceiling and can't figure out why
- You've taken courses before but still feel like you're missing the complete picture
- You want a system - not more one-off tips from YouTube
- You're willing to invest 3 focused days to master the entire Google Ads ecosystem
- You're an agency owner who needs a standardized system for client accounts
- You want to stop paying $3-5K/month for an agency that uses the same frameworks you could own
This is NOT for you if:
- You're just starting out with Google Ads and haven't run a campaign yet
- Your catalog has fewer than 20 products (the ROI math doesn't work at that scale)
- You want someone to do it for you (check our DFY services instead)
- You're not willing to invest 3 days of focused work
- You're looking for a magic button instead of a real system
Tested Across These Verticals
Your Options
| Alternative | Cost | What You Get | What You Don't Get |
|---|---|---|---|
| Hire an Agency | $36-60K/year (ongoing) | Delegated management | Knowledge transfer. You stay dependent. When they leave, the knowledge leaves with them. |
| YouTube / Free Content | $0 (200+ hours of your time) | Scattered tactics from mixed-quality sources | Sequence. Frameworks. Templates. Implementation tools. It takes 6-12 months to piece together what the system delivers in 3 days. |
| Other Google Ads Courses | $100-2,000 | 4-6 modules on campaign types | Full ecosystem coverage. No feed optimization. No tracking audit. No competitive intelligence. No landing page system. No scaling protocol. No AI agent. |
| Do Nothing | $0 upfront | Your current results | The mastery gap costs an average of 23% in wasted spend. On a $100K/year account, that's $23,000/year you'll never recover. |
| This System | $997 once | 15 modules. 102 templates. 12 bonuses. AI Command Center. Lifetime updates. | Requires 3 days of focused implementation. |
Three Brands, Three Transformations
The Tracking Catastrophe (90x ROI)
A skincare DTC brand spending $60K/month across Meta and Google. They'd been running for over a year with 82% tracking accuracy. Client-side only. iOS 14.5 had degraded their Meta reporting. 20% of their Shopify orders were invisible in GA4.
They weren't suspicious. The campaigns looked "fine." Products showed "approved." But the algorithm was optimizing on incomplete data. Smart Bidding was flying blind. They were misattributing $14,400 per month across channels - scaling campaigns that weren't performing and cutting campaigns that were.
The fix mapped to Modules 2 and 3. Server-side GTM container. Google Ads Enhanced Conversions. Meta CAPI. Conversion delay analysis. Single source of truth dashboard. Accuracy went from 82% to 97%. They surfaced $6,800 per month in previously invisible conversions. Meta budget reallocation based on accurate data added $12,000/month in incremental revenue.
Annual impact: $225,600. Implementation ROI: 90x. Time to value: 2 weeks for server-side implementation, 60 days for full optimization.
The Feed Transformation (324x ROI)
A supplements brand spending $45K/month on Google Ads. 47% of their product catalog wasn't showing in Shopping. They didn't know. Their ROAS was 2.1x and they assumed that was just "how Shopping works" for supplements.
Missing GTINs across 60% of the catalog. Generic product titles copy-pasted from manufacturer descriptions. Zero feed segmentation - hero products getting the same bid as products that hadn't sold in 6 months. Every incomplete attribute was a lost sale. Every vague title was pushing customers to competitors.
The fix mapped to Modules 4 and 5. F.I.L.L. Protocol end-to-end. GTINs added to entire catalog - impressions jumped 47%. Titles rebuilt using Zone Architecture with keyword-first structure. 7-Layer Angle System deployed by margin, velocity, and category. 40-Variant Rule applied to top 20% of products.
Product visibility went from 53% to 94%. ROAS from 2.1x to 3.4x - a 62% improvement. Shopping impressions up 89%. Monthly incremental revenue: $67,500. Annual impact: $810,000. Implementation ROI: 324x.
The Scaling Explosion (5,967x ROI)
A fashion DTC brand spending $21K/month. Mostly branded search. Single PMax campaign with no audience signals. No competitor targeting. No prospecting search. They thought Google Ads was for remarketing - and only remarketing.
ROAS was 6.2x. Impressive on paper. But at $21K/month, they were barely scratching the surface. High efficiency, microscopic volume. The brand was growing on Instagram and word-of-mouth while leaving Google's entire cold traffic ecosystem untouched.
The fix mapped to Modules 6, 7, 8, and 15. Built the complete Four-Pocket Architecture. Segmented PMax into three campaigns: Feed-Only, Demand Gen, and Remarketing. Launched competitor campaigns. Created informational search campaigns with advertorial landing pages. Set tROAS 20% below profitable target to let the algorithm find volume.
Eight months later: $336K/month in spend. Majority cold traffic. Profitable. Competitor campaigns generating $20K+/month at 9.1x ROAS. Overall ROAS: 4.1x at 16x higher volume. Annual revenue from Google: $16.5M - up from $1.6M.
Annual incremental revenue: $14.9M. Implementation ROI: 5,967x. That's not a typo.
The Math
You invest
$997 once.
Conservative - The Skincare Scenario
(fix tracking + attribution only): The skincare brand surfaced $6,800/month in invisible conversions and stopped misallocating $14,400/month. Annual impact: $225,600. That's 90x ROI from Modules 2 and 3 alone.
Typical - The Supplements Scenario
(implement foundation + feed modules): The supplements brand went from 53% to 94% product visibility, ROAS from 2.1x to 3.4x. $67,500/month in incremental revenue. Annual impact: $810,000. ROI: 324x.
Best case - The Fashion Scenario
(full A.R.C. implementation): Scaled from $21K to $336K/month in spend - majority cold traffic, profitable. Google revenue went from $1.6M to $16.5M annually. ROI: 5,967x.
Median ROI across all 6 documented case studies
178x.
Cost of NOT having it
The average brand wastes 23% of their ad spend on problems this system fixes. At $100K/year in spend, that's $23,000 per year. At $500K, that's $115,000. Every month you wait is another month of compounding waste that your competitors aren't paying.
Everything You Get
15-Module Google Ads Operating System (Day 1-3)
15 Proprietary Frameworks (A.R.C., F.I.L.L., C.L.A.R.I.T.Y., F.S.S., and more)
6 Detailed Case Studies with ROI Math
BonusComplete Template Vault (102 templates)
BonusUnified AI Agent Access (Command Center)
BonusTeam Implementation Guide
BonusParticipant Workbook
BonusSlide Decks (15 modules)
Bonus152-Point Quality Scoring System
BonusKnowledge Base Setup Guide
BonusMonthly Optimization Calendar
BonusTeam Training Materials
BonusWhite-Label Report Templates
Bonus30-Day Post-Implementation Challenge
BonusQuarterly Review Framework
Choose Your Edition
Base Edition
$997
The complete 15-module implementation system. All templates. All bonuses. Lifetime updates.
Implementation Package
$1,997
Everything in Base, plus
- -AI agent access (Google Ads Command Center)
- -90-day priority email support
- -Monthly Q&A call access
Founder's Edition
$2,997
Everything in Implementation, plus
- -3x one-on-one consultation calls (60 min each)
- -Private Slack channel with direct access
- -Quarterly strategy review for 12 months
30-Day Implementation Guarantee
Run the Module 1 audit. Apply the 50-Point Audit Scorecard to your account. If you don't find issues worth more than $997/month in wasted spend and missed revenue, email us for a full refund.
We've run this audit on 160+ accounts. The average account has 15-25 issues. The median waste identified is $4,200/month. Every single account we've audited had fixable problems worth multiples of the system price.
Frequently asked questions about The Google Ads Operating System
How This Compares to the Scaling Roadmap
| Google Ads Scaling Roadmap ($497) | Google Ads Operating System ($997) | |
|---|---|---|
| Focus | Scaling from $10K to $100K+/month | Complete Google Ads system (audit + build + scale) |
| Modules | 14 modules | 15 modules |
| Foundation | Phase 1 audit + tracking fixes | Full 50-point account audit + 5-layer tracking stack + attribution |
| Feed Optimization | Not included | Complete F.I.L.L. Protocol + 152-point feed scoring |
| Campaign Architecture | Structure + Scale phases | 4-Pocket Architecture + PMax + Demand Gen + Search |
| Creative System | Not included | RSA protocol + PMax asset creation + Demand Gen creative |
| Scaling | F.S.S. Protocol (Foundation, Structure, Scale) | A.R.C. Method (Audit, Build, Scale) with 3-phase implementation |
| Intelligence | Competitor campaigns | Full competitive intelligence + landing page optimization |
| Bonuses | 9 bonuses + 10 templates | 12 bonuses (Template Vault, AI Agent, Team Training, + more) |
| Best For | Brands scaling spend with existing campaigns | Brands building or rebuilding their entire Google Ads operation |
The Complete Google Ads System. One Purchase. Lifetime Updates.
15 modules. 15 frameworks. 102 templates. 12 bonuses. The entire Google Ads stack documented from $184M+ in managed spend.