Your tracking is lying to you.
The 50-point audit behind 400+ account fixes - run it yourself in 2 hours. 70% of accounts have breaks they don't know about. Yours probably does too.
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The Real Cost of Bad Data
You open your dashboard Monday morning. GA4 says you made $47,000 last month. Google Ads says $62,000. Shopify says $51,000. Three platforms, three different numbers - and you're supposed to decide where to put next month's budget based on this.
So you do what everyone does. You Google "GA4 vs Google Ads discrepancy" for the third time this quarter. Maybe you ask your agency. They mumble something about attribution models and move on. Meanwhile, you're flying blind - making $15K, $30K, $50K decisions on data you don't trust.
We've audited 400+ Google Ads accounts over the last 3 years. Here's what we keep finding: 70% have broken tracking. Not "slightly off." Broken. GTM tags firing twice. Cross-domain silently failing. Entire campaigns optimizing for page views instead of purchases. The average waste? 23% of total ad spend. On a $50K/month account, that's $11,500 every single month going to campaigns that look profitable on screen but are bleeding money in reality.
A fashion brand came to us doing $2M/year in revenue. Their dashboard showed 4.2x ROAS - "profitable everywhere." Looked great on paper. One afternoon with this audit revealed their GTM was firing on checkout AND the thank-you page. Every purchase counted twice. Their actual ROAS? 2.1x. They'd been scaling losers for 8 months. $8,400 per month in hidden waste - over $67,000 before anyone caught it.
The worst part isn't the money. It's the decisions you're making every week based on numbers that aren't real. Every campaign you scale, every budget you cut, every report you send to your team - all built on a foundation you can't verify.
The 5-Layer Tracking Stack
Layer 1: Foundation
Account linking, consent mode, GCLID integrity, cross-domain setup. If these are broken, nothing else matters. 10 checks that take 15 minutes.
Layer 2: Tag Implementation
GTM configuration, conversion tags, Enhanced Conversions, event firing. This is where 80% of tracking problems actually live. 12 checks that expose the silent killers.
Layer 3: Conversion Actions
Primary vs secondary conversions, value configuration, conversion categories. This layer determines what the algorithm optimizes for. Get it wrong and you're training Google to find the wrong customers. 10 checks.
Layer 4: Attribution
Cross-platform alignment, attribution windows, data integrity. This is why GA4, Google Ads, and Shopify never agree - and when that's actually fine. 10 checks.
Layer 5: Optimization Signals
Bidding data quality, audience signals, enhanced features. The advanced layer that only matters once Layers 1-4 are solid. 8 checks.
The Checklist
The Google Ads Tracking Audit Checklist
50 items. 5 layers. The exact audit we run on accounts spending $10K to $500K/month - same framework, same priority order, same checks. The only difference is you're running it instead of us.
Two hours from now, you'll know exactly what's broken in your tracking, what it's costing you, and which fixes to tackle first. No more "I think the data is off." Just a scored audit with a prioritized action list.
What's Inside
Start the Audit
You've seen the framework. You know the math.
What This Is (and Isn't)
What This Is
- The exact 50-point audit used on 400+ real accounts
- Organized by the 5-Layer Tracking Stack - prioritized by impact, not alphabetical
- Written in plain English with "where to click" directions for every check
- Platform-agnostic - works on Shopify, WooCommerce, BigCommerce, custom builds
- A one-time purchase you own forever (no subscription, no renewal)
- Includes a priority guide so you know what to fix first, even if time is limited
What This Isn't
- A beginner's guide to Google Ads (you need an active account to audit)
- An automation tool that fixes things for you (this shows you what's broken - you or your dev handles the fix)
- A replacement for a full technical implementation (if your setup is fundamentally wrong, you may need hands-on help)
- A one-time "set and forget" solution (tracking needs re-auditing quarterly as platforms change)
Is This For You?
This is for you if:
- You're running Google Ads and the numbers never match across platforms
- You've been told tracking is "fine" but something still feels off when you look at the data
- You want to verify your agency's work before blindly trusting their reports
- You're about to scale spend and need to know your data is solid before going bigger
- You set up tracking once, maybe a year ago, and haven't touched it since
- You're fed up with three platforms showing three different revenue numbers
- You'd rather spend $47 and 2 hours than $500-2,000 for an agency to tell you the same thing
This is NOT for you if:
- You haven't set up Google Ads yet (launch first, audit second)
- You want someone to do this for you (we offer DFY audits separately)
- Your entire catalog is fewer than 10 products and you're spending under $1K/month (the ROI math gets thin at that scale)
What You Get
The Guarantee
30-Day "Find Something Broken" Guarantee
Run the full audit on your account. If you don't find at least one tracking issue that's costing you money, email us and we'll refund every cent. No questions, no hoops, no "show us your homework."
We can make this offer because we've run this audit on 400+ accounts. 70% had real issues - duplicate conversions, broken cross-domain, wrong primary actions. The other 30% at least walked away knowing their data was clean, which is worth the peace of mind alone.
Your Data Doesn't Fix Itself
A supplements brand came to us ready to shut down Google Ads entirely. Reported ROAS was 0.8x - losing money on every dollar. They'd been debating it for months. One audit found that cross-domain tracking was broken. Their checkout subdomain wasn't passing the GCLID. 40% of conversions were invisible. Actual ROAS? 3.2x. They almost killed their most profitable channel because of one tracking break they didn't know existed.