The same 5-layer audit we run on every account spending $10K–$500K/month. Two hours, start to finish — you'll know exactly what's broken, why it matters, and what it's costing you in misattributed spend. Most agencies skip at least two of these layers. That's why their audits miss things.
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Three platforms, three different revenue numbers - and somehow you're supposed to make next month's budget decisions based on this. GA4 says one thing, Google Ads says another, Shopify says a third. Most teams eventually stop asking "which one is right?" and just pick the one that looks best. It's a reasonable response to an unreasonable situation, but it means every scaling decision, every budget cut, every performance report is built on data nobody fully trusts.
After auditing 400+ e-commerce accounts between 2023-2025, the pattern is clear: 70% have real tracking breaks - GTM tags firing twice, cross-domain silently failing, campaigns optimizing for page views instead of purchases. A fashion brand came to us showing 4.2x ROAS across the board. One afternoon with this audit revealed their GTM was firing on checkout AND the thank-you page. Every purchase counted double. Actual ROAS: 2.1x. They'd been scaling losers for 8 months - over $67,000 in hidden waste before anyone caught it.
Account linking, consent mode, GCLID integrity, cross-domain setup. If these are broken, nothing else matters. 10 checks that take 15 minutes.
GTM configuration, conversion tags, Enhanced Conversions, server-side tracking assessment, event firing. This is where 80% of tracking problems actually live. 12 checks plus GA4 event naming validation rules that expose the silent killers.
Primary vs secondary conversions, value configuration, conversion categories. This layer determines what the algorithm optimizes for. Get it wrong and you're training Google to find the wrong customers. 10 checks.
Cross-platform alignment, attribution windows, data integrity. Includes a full attribution model comparison table (Data-Driven, Last Click, First Click, Linear, Time Decay, Position-Based) with minimum volume requirements and when each model actually works. This is why GA4, Google Ads, and Shopify never agree - and when that's actually fine. 10 checks.
Bidding data quality, audience signals, enhanced features. The advanced layer that only matters once Layers 1-4 are solid. 8 checks.
The Tracking Audit Kit
50 items. 5 layers. The exact audit we run on accounts spending $10K to $500K/month - same framework, same priority order, same checks. The only difference is you're running it instead of us.
Two hours from now, you'll know exactly what's broken in your tracking, what it's costing you, and which fixes to tackle first. No more "I think the data is off." Just a scored audit with a prioritized action list.
You've seen the framework. You know the math.
50-Item Tracking Audit Checklist (5 layers, scored, prioritized)
5 Most Common Tracking Failures guide (symptoms, diagnostics, cost)
Attribution Model Comparison Table (6 models, volume thresholds, use cases)
Quick-Start Priority Guide (top 5 fixes ranked by impact)
5-Layer Tracking Stack Framework (visual reference for quarterly re-audits)
BonusQuick Reference Card (1-page critical checks for ongoing monitoring)
BonusImplementation Priority Tracker (spreadsheet to manage your fix list)
30-Day "Find Something Broken" Guarantee
Run the full audit on your account. If you don't find at least one tracking issue worth fixing, email us and we'll refund every cent. No questions, no hoops.
A supplements brand came to us ready to shut down Google Ads entirely. Reported ROAS was 0.8x - losing money on every dollar. One audit found that cross-domain tracking was broken. Their checkout subdomain wasn't passing the GCLID. 40% of conversions were invisible. Actual ROAS? 3.2x. They almost killed their most profitable channel because of one tracking break they didn't know existed. (That's the kind of thing a 2-hour audit catches.)
Level up with these complementary products.
GA4 says one thing, Google Ads says another, and Shopify tells a third story. The C.L.A.R.I.T.Y. Protocol reconciles all three into one dashboard you can actually make decisions from — built from 160+ attribution audits across $3K–$500K/month accounts. Takes one afternoon to implement. The audit alone usually finds configuration errors worth thousands in misallocated spend.
The F.S.S. Protocol breaks every spend ceiling between $20K and $500K/month — with specific criteria for when you're ready to advance and what to fix if you're not. 14 modules, 7 case studies, and 10 ready-to-use templates from 160+ accounts. We built this because we got tired of watching good operators hit the same walls at the same thresholds.