Your product titles are costing you impressions.
The 5-dimension scoring system from 160+ Google Shopping audits and $184M+ in managed spend. Score any title in 3 minutes. Know exactly what to fix.
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The Problem
You're spending $10K, $20K, maybe $50K a month on Shopping ads. Your ROAS is flat. You've tried adjusting bids, swapping images, maybe even hired an agency that tweaked a few keywords and billed you $2,000 for the privilege.
But nobody looked at your titles.
We spent months optimizing descriptions and bid strategies before realizing titles were the bottleneck all along. After auditing 160+ Google Shopping accounts, we found the same pattern. 90% have the same structural problem hiding in plain sight: titles that look fine in your Merchant Center dashboard but are actively bleeding impressions.
Here's what's actually happening. Google truncates your title at approximately 70 characters in most Shopping placements. If your primary keyword isn't in those first 70 characters, you're invisible for that search. And most merchants bury their keyword past character 80 - or don't include one at all.
It gets worse. If your variant titles follow the same template - `{Brand} {Product} - {Color} - {Size}` repeated 200 times - Google treats them as near-duplicate content. Your products compete against each other instead of against competitors.
The average brand with title problems wastes 20-30% of their Shopping budget on impressions they should be winning but aren't. On a $15K/month account, that's $3,000-4,500 every month going to competitors who structured their titles correctly.
One skincare brand eliminated title templates across their catalog. Five weeks later: +139% organic Shopping revenue. Not from more spend. From better titles.
How It Works
Search Placement
Is your primary keyword in the first 70 characters where Google actually looks? Is it front-loaded? Does it have verified search volume above 500 monthly searches?
Coverage
Are you using the full 150-character title space, or are you running 40-character titles and leaving half the billboard blank? Does Zone 2 have a secondary keyword? Does Zone 3 end with your brand?
Originality
Are your variant titles unique, or are they triggering Google's near-duplicate detection? The 3-Word Differentiation Test catches this in 30 seconds per title pair.
Relevance
Does your title match buyer search intent at their specific funnel stage? A ready-to-buy shopper and a comparison shopper need different title strategies.
Execution
Does your copy pass the 3-Rule Filter? Can the reader picture the product? Are the claims specific and verifiable? Could only your brand say this?
The Solution
The Product Title Scorecard
A 5-dimension self-audit framework that gives you a specific score for every title in your feed - and tells you exactly which ones to fix first.
This is the same scoring methodology we use internally when auditing accounts spending $5K-$500K/month on Shopping. Same dimensions, same thresholds, same priority logic. The difference is you're running it instead of paying us $2,000 for a title review.
You'll have your scores within 30 minutes. Your first rewrites done the same day. And measurable Shopping improvements within 2-4 weeks.
What's Inside
Ready?
You know what's inside. You know the framework.
What This Is (and Isn't)
What This Is
- A scoring system that grades any Shopping title across 5 specific dimensions
- Built from 160+ account audits and $184M+ in managed Shopping spend
- Immediately actionable - score titles and start rewriting the same day
- Works with any ecommerce platform (Shopify, WooCommerce, BigCommerce, Magento, custom)
- Includes keyword verification thresholds so you know if your keywords have enough search volume
- A one-time purchase. No subscription, no software dependency
What This Isn't
- A full feed optimization system (that's the $197 Shopping Feed Optimization Playbook)
- An automated tool that rewrites titles for you (it teaches you to score and fix them yourself)
- A beginner's guide to Google Shopping (you need active Shopping campaigns to get value)
- A replacement for keyword research tools (you'll still need Keyword Planner or similar to verify SV)
Is This For You?
This is for you if:
- You're spending $3K+/month on Google Shopping and want more impressions from the same budget
- You've noticed your Shopping performance is flat or declining and can't figure out why
- You have 50+ SKUs and suspect your titles are too similar or too short
- You want a quick diagnostic before investing in a full feed optimization project
- You like scoring systems that give you a number to track and improve over time
This is NOT for you if:
- You haven't launched Google Shopping campaigns yet (start with Google's free resources first)
- You're looking for someone to rewrite your titles for you (check our DFY services)
- Your catalog has fewer than 20 products (the ROI math at $47 doesn't work at that scale)
- You don't have access to a keyword research tool to verify search volumes
What You Get
The Guarantee
30-Day "Find 3 Fixes" Guarantee
Score your top 10 revenue products using the S.C.O.R.E. system. If you don't find at least 3 title issues worth fixing - meaning 3 specific changes that would improve your score by 10+ points each - send me the completed scorecard and I'll refund every cent.
One Score Away
Every day with unscored titles is another day of guessing.